After a successful Kickstarter campaign, “Strategy Is Your Words” by Mark Pollard (@markpollard) is now available. It’s a 400-page journey into the words that help and hurt strategists. It’s sold 5,000 copies via this website and Kickstarter.
The first half of the book delves into the strategist’s mind. It tackles concepts like:
Impostor syndrome,
Confusion, and
Feeling like a lone wolf.
The second half of the book builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like:
Ideas,
Insights,
Problems, and
What makes words work.
Prices and shipping
It’s $45 per book including shipping and handling within the USA.
It’s $60 for one book including shipping and handling outside of the USA. But the shipping for each additional book costs less.
I.E. You can save on international shipping by ordering more than one book at a time.
Want to order in bulk? Contact us.
Professor Deborah Morrison, University of Oregon says:
A note about shipping:
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