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SUMMARY:WTEff - The Eff-ing Effectiveness Festival
DESCRIPTION:The Marketing Sciences Have A Brand Problem:\n\n\n\nY So Serious?\n\n\n\n\n\n\n\n\nIt started as a spate then turned into an avalanche–over the past decade\, the marketing sciences have unleashed reams of data and principles into the marketing world.\n\n\n\nIn some parts of this world\, the academics involved with this unleashing are like pop stars. But in the USA\, there is still a massive gap between the marketing academia and the practitioners. \n\n\n\nAfter all\, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must\, the USA doesn’t care as long as you unfurl your money onto the table.\n\n\n\nWhat’s more\, when you pause to look at some of the unleashed data\, they’re mind-blowing yet so much of the marketing sciences conversation is formal\, dressed in suits\, and inaccessible to many.\n\n\n\n\nWTEff: The Eff-ing Effectiveness Festival\n\n\n\nWith our inaugural effectiveness festival WTEff\, we want to blow minds. \n\n\n\nOur brief to the speakers: you have fifteen minutes to blow our minds with numbers. \n\n\n\nWe want to: \n\n\n\n\nBridge the gap between marketing academia and practitioners\,\n\n\n\nElevate the voices of up-and-coming marketing minds\, \n\n\n\nPut the incredible research these minds are doing on display\,\n\n\n\nInspire the next generation of strategists with this work\, and\n\n\n\nMake the whole thing just that little bit weird.\n\n\n\n\n\n\n\n\n\n\nFind tickets here.\n\n\n\nMembers – $295 \n\n\n\nNon-members – $350
URL:https://strategyhome.sweathead.com/event/wteff-the-eff-ing-effectiveness-festival/
CATEGORIES:Member Events
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