Sweathead

Managing A Strategy Team When Your Team Has More Career Options Than Ever
2022-05-26 12:30 - 13:30 (America/New_York)
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities.

Agencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration.

And now many strategists realize they have more options than ever.

But what’s a strategy boss to do?

In this live session, we’ll ask:

1. How have the kinds of job options changed?

2. What’s attracting strategists to companies?

3. What’s making strategists leave?

4. And how are strategy bosses dealing with all of this?

Guests:

Lee Maicon – CSONikita Walia – CEO and Founder of BlankSeth Gaffney – CSO, PreacherBrinn Philips – Global Strategy and Director of DE&I, Commonwealth McCann

RSVP

Can Marketing Save The World?
2022-06-02 12:30 - 13:30
Recently, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that marketers and advertisers can affect large scale behavioral change while others say it can’t.

In this session, we’ll hear differing points of view: 1. Can marketing change the world?

2. If so, how?

3. If not, why not? It will be a gentle and respectful debate but a debate nonetheless.

Here are our guests:

Radovan Andrej Grezo – Creative Director

Julie Ng – Marketing and Business Consultant

Anthea Foyer – Sector Development Officer

RSVP

Creative Bosses Give Strategists Feedback Live and In The Face
2022-06-08 12:30 - 13:30
Leo Burnett’s Kieran Ots and Wunderman Thompson New York’s Jill Applebaum will give creative brief feedback from a creative boss’s perspective. Watch how they do it using Jocelyn Lai’s feedback framework from The Sweathead Do-Together (2021).

In this training experience we will:

Learn the four different types of feedback

Learn the two most effective types of feedback

Watch seasoned experts deal with strategists and their work

RSVP

The Sweathead Strategy Workshop
2022-06-16 09:30 - 17:30
On Thursday, June 16, 2022, we’re hosting our first in-person public training session since the pandemic.

It’s happening in New York City at Caveat in the Lower East Side from 9.30am to 5.30pm.

Bring a brand you’re working on and you’ll leave with a simple creative brief and a brand-on-a-page document.

You’ll get lunch, a prep call, a follow-up call, and the chance to meet other strategy minds.

Buy a ticket here.

Learn More

This is Caveat – cool, huh?

Caveat, NYC

Caveat, NYC

Caveat, NYC

Invisible Genius - Four Black Strategists Discuss Life In Advertising
2022-06-20 12:30 - 13:30
Hosted by Kevin Brockenbrough, this panel will feature the stories of Kevin and three other black strategists working in advertising in the USA.

They’ll be discussing how they got into the industry, the daily challenges they face in the industry, and what makes them optimistic about continuing to work in advertising.

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Freelancing Without Fear
2022-07-13 11:30 - 12:30
Freelancing can smell like freedom but it can also reek of fear.

“I can’t wait to be my own boss…but what if I can’t manage myself?”

“I’m so excited about finding my own clients…but what if nobody wants to work with me?” “I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?”

In this podcast recording, freelance strategist Lydia Taylor will host a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary.

RSVP

Summer Camp Week 01: Loving Words
2022-07-21 12:00
Live Session 1.
Loving Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 1 Trainers

Trainer
Mark Pollard
Strategy CEO, Mighty Jungle | Sweathead Host
Mark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter, EA Games, Euronews, and more. @markpollard

About Trainer
Rakaa Taylor
Creative Director | Strategist | Artist
Rakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa
Check out rest of the sessions

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Summer Camp Week 02: Finding Words
2022-07-28 12:00
Live Session 2.
Finding Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 2 Trainers

Trainer
Lindsey Wehking

Head of Investigative Strategy, Nonfiction Research
Lindsey is an investigative strategist who gleefully violates the norms of traditional research.

Trainer
Nicole Druzhinsky
Former Senior Insights Analyst, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit, Nicole educated clients about their target audiences on the platform, brought new advertisers on board through the power of insights, reported on trends and cultural shifts across a variety of industries, and did a lot more fun stuff. Presently, she is on summer vacation — and in her free time, she likes writing, walking and listening to music, and updating her Letterboxd watchlist, and making to-do lists that will eventually be checked off.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Summer Camp Week 03: Writing Words
2022-08-04 12:00
Live Session 3.
Writing Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 3 Trainers

Trainer
Dr. Marcus Collins
Head of Strategy, Wieden+Kennedy New York
Dr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world, he teaches at the Ross School of Business, University of Michigan.

Trainer
Claire Strickett
Planning Director,adam&eveDDB
Claire is strategic planner who has planned for brands like Virgin Media, Domino’s, easyJet. She is a lateral thinker, a cultural magpie, and an unashamed fan of puns.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 04 – Say Your Words

August 11

Summer Camp Week 04: Saying Words
2022-08-11 12:00
Live Session 4.
Saying Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 4 Trainers

Trainer
Richard Huntington
Chief Strategy Officer, Saatchi & Saatchi
Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.

Trainer
Marcelo Ferrarini
Sr. Manager, Global Insights,the LEGO Group
Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

The Sweathead Get-Ahead 2023
2023-01-20 12:00 - 14:00
The Sweathead Get-Ahead
This year, get seen.
Sweathead’s 5th Anniversary

Friday, January 20, 2023, 12pm to 2pm ET

Free and open to everyone

You said this year would be different.

To celebrate Sweathead’s 5th anniversary to the day, we’re hosting The Sweathead Get-Ahead.

It’s an online event that will get you up for 2023 and give you space to make a plan.More details to come. RSVP now.

RSVP HERE

WTEff - The Eff-ing Effectiveness Festival
2023-04-20 12:00 - 15:00
The Marketing Sciences Have A Brand Problem:

Y So Serious?

It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world.

In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners.

After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table.

What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.

WTEff: The Eff-ing Effectiveness Festival

With our inaugural effectiveness festival WTEff, we want to blow minds.

Our brief to the speakers: you have fifteen minutes to blow our minds with numbers.

We want to:

Bridge the gap between marketing academia and practitioners,

Elevate the voices of up-and-coming marketing minds,

Put the incredible research these minds are doing on display,

Inspire the next generation of strategists with this work, and

Make the whole thing just that little bit weird.

Find tickets here.

Members – $295

Non-members – $350

Make Your 2024 Personal Development Plan
2024-01-11 12:00 - 15:00
On Thursday, January 11, 2024, from 12pm to 1pm ET (New York time) Mark is holding a one-hour session for you to make a personal development plan for 2024.

This is available to all Sweathead members.

RSVP here.

Summer Camp: The Framework Frenzy, Session 1 (12pm)
2024-07-03 12:00 - 13:30
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Summer Camp: The Framework Frenzy, Session 1 (12pm)
July 3, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 NEW LINK: Click here to watch when we’re live

Add to calendar

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Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Berlin Strategy Masterclass with Mark Pollard

Summer Camp: The Framework Frenzy, Session 1 (9pm)

Summer Camp: The Framework Frenzy, Session 1 (9pm)
2024-07-03 21:00 - 22:30
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Summer Camp: The Framework Frenzy, Session 1 (9pm)
July 3, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 1 (12pm)

Summer Camp: The Framework Frenzy, Session 2 (12pm)

Summer Camp: The Framework Frenzy, Session 2 (12pm)
2024-07-10 12:00 - 13:30
« All Events

Summer Camp: The Framework Frenzy, Session 2 (12pm)
July 10, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 1 (9pm)

Summer Camp: The Framework Frenzy, Session 2 (9pm)

Summer Camp: The Framework Frenzy, Session 2 (9pm)
2024-07-10 21:00 - 22:30
« All Events

Summer Camp: The Framework Frenzy, Session 2 (9pm)
July 10, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 2 (12pm)

Summer Camp: The Framework Frenzy, Session 3 (12pm)

Summer Camp: The Framework Frenzy, Session 3 (12pm)
2024-07-17 12:00 - 13:30
« All Events

Summer Camp: The Framework Frenzy, Session 3 (12pm)
July 17, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 2 (9pm)

Summer Camp: The Framework Frenzy, Session 3 (9pm)

Summer Camp: The Framework Frenzy, Session 3 (9pm)
2024-07-17 21:00 - 22:30
« All Events

Summer Camp: The Framework Frenzy, Session 3 (9pm)
July 17, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 3 (12pm)

Summer Camp: The Framework Frenzy, Session 4 (12pm)

Summer Camp: The Framework Frenzy, Session 4 (12pm)
2024-07-24 12:00 - 13:30
« All Events

Summer Camp: The Framework Frenzy, Session 4 (12pm)
July 24, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 3 (9pm)

Summer Camp: The Framework Frenzy, Session 4 (9pm)

Summer Camp: The Framework Frenzy, Session 4 (9pm)
2024-07-24 21:00 - 22:30
« All Events

Summer Camp: The Framework Frenzy, Session 4 (9pm)
July 24, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 4 (12pm)

Summer Camp: The Framework Frenzy, Session 5 (12pm)

Summer Camp: The Framework Frenzy, Session 5 (12pm)
2024-07-31 12:00 - 13:30
« All Events

Summer Camp: The Framework Frenzy, Session 5 (12pm)
July 31, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 4 (9pm)

Summer Camp: The Framework Frenzy, Session 5 (9pm)

Summer Camp: The Framework Frenzy, Session 5 (9pm)
2024-07-31 21:00 - 22:30
« All Events

Summer Camp: The Framework Frenzy, Session 5 (9pm)
July 31, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 5 (12pm)

Los Angeles Strategy Masterclass with Mark Pollard

Impostor Syndrome - A Workshop
2024-08-13 12:00 - 13:00
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Impostor Syndrome – A Workshop
August 13
@
12:00 pm
–
1:00 pm

🤓 Click here to watch when we’re live

Add to calendar

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Outlook 365

Outlook Live

Sweathead members, join us on Tuesday, August 13, 2024 at 12pm New York time for a one-hour discussion and workshop on impostor syndrome.
Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 5 (9pm)

Los Angeles Strategy Masterclass with Mark Pollard

Meet a Strategist Community Event - May 21
2025-05-21 12:00 - 13:00
On Wednesday, May 21, 2025, join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you, from around the world, in small groups.

RSVP below. It’s free.

This isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.Click “Going” below to RSVP.

Meet a Strategist Community Event: June
2025-06-11 12:00 - 13:00
On Wednesday, June 11, 2025, join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you, from around the world, in small groups.

RSVP below. It’s free.

This isn’t just about expanding your network. This is about meeting people who share the same struggles and successes.

Click “Going” below to RSVP.

The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 1)
2025-07-01 12:00 - 13:30
Sweathead members and Summer Camp-ers, join us every Tuesday throughout July, 2025, for a fast-paced workout as you work through the 31 video classes of the Framework Frenzy.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Click “Going” below to RSVP

You’ll get the Zoom link in the RSVP confirmation email.

The Sweathead Summer Campfire Connections
2025-07-02 12:00 - 13:00
Sweathead Members and Summer Campers, join us for a social gathering around the virtual campfire.

You’ll get a chance to meet your fellow campers, see where they’re from, and make connections. Maybe you’ll chat about framework or maybe you’ll chat about your everyday struggles as strategists.

This is an exclusive socializing event for Summer Campers and members.

Click “Going” below to RSVP

The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 2)
2025-07-08 12:00 - 13:30

The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 3)
2025-07-15 12:00 - 13:30
