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DTSTART;TZID=America/New_York:20230203T120000
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UID:10000105-1675425600-1675429200@strategyhome.sweathead.com
SUMMARY:2023 Meta Trends Workshop With Reddit's Matt Klein
DESCRIPTION:The 2023 Meta Trend Workshop: Reddit’s Matt Klein Shares 16 Meta Trends\n\n \n\n\n\n \n \n\n\n\n \n \n\n\n \nEarlier this year\, he went through over 45 trend reports\, pulled them apart\, organized the trends by color in a spreadsheet\, and is now publishing the 16 meta trends he saw in the reports. \n\n\n\n \n \n\n\n \n  \nIf you’re new to the term\, a “meta trend” is just a big category of trends that seems to fit inside it a lot of other trends. And it happens through a meta-analysis of trend reports. \n\n\n\n \n \n\n\n \n  \nIn this live session\, Matt will share the 16 meta trends and we’ll quickly try to apply them to 16 brands. \n\n\n\n \n \n\n\n \n  \nThis session will be a great way to catch up with the predictions of the year and it will get your mind cranking. \n\n\n\n \n \n\n\n \n  \nYour host will be Sweathead’s Mark Pollard (@markpollard). \n\n\n\n \n \n\n\n \n  \nRSVP HERE. \n\n\n\n \n \n\n\n \n  \nWe look forward to playing trends with you \n\n\n\n \n \n\n\n\n  \n  \n\n \n \n\n\n\n  \n  \n\n\n\n  \n 
URL:https://strategyhome.sweathead.com/event/2023-meta-trend-workshop/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/meta-trends-matt-klein-ftrd.jpg
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DTSTART;TZID=America/New_York:20221025T090000
DTEND;TZID=America/New_York:20221117T130000
DTSTAMP:20260430T084212
CREATED:20220808T213909Z
LAST-MODIFIED:20220907T104605Z
UID:10000103-1666688400-1668690000@strategyhome.sweathead.com
SUMMARY:The Sweathead Strategy Accelerator\, Cohort 3
DESCRIPTION:The Sweathead Strategy Accelerator\nOctober 25 to November 17\, 2022\nJoin our next cohort this October for a 4-week accelerator. \n\nTwo live sessions per week – Tuesday and Thursday\,\nOver three hours of premium videos (YouTube-worthy) and quizzes\, and\nAn assignment with feedback and a certificate upon completion.\n\nAll designed to bring your strategy instincts to life.  \nLimited seats available now.
URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-accelerator-cohort-3/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/Strategy-instincts-Feature-Image-2-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221018T120000
DTEND;TZID=America/New_York:20221020T150000
DTSTAMP:20260430T084212
CREATED:20220808T212311Z
LAST-MODIFIED:20220907T072424Z
UID:10000095-1666094400-1666278000@strategyhome.sweathead.com
SUMMARY:The Sweathead Do-Together
DESCRIPTION:The Sweathead Do-Together\nOctober 18-20\, 2022\nOur annual conference returns for its second year this October featuring the following: \n\nOver 15 revered speakers\nTen hours of conference\n30-minute workouts\nShort videos plus 22 minutes of live exercises\n\nWe’re also offering three masterclasses in behavioral economics\, communications planning\, and marketing effectiveness on the third day. \nFind out more.
URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/The-Sweathead-Do-Together-2.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220325T133000
DTEND;TZID=America/New_York:20220325T143000
DTSTAMP:20260430T084212
CREATED:20220228T144204Z
LAST-MODIFIED:20220323T113415Z
UID:10000079-1648215000-1648218600@strategyhome.sweathead.com
SUMMARY:Was The Trip To The Super Bowl Worth It? Expedia & Vrbo's Marketers Weigh In.
DESCRIPTION:Travel brands Expedia and Vrbo made major plays at this year’s Super Bowl. In this discussion\, Melissa Peace and Chandreyi Davis will take us through their campaigns. We’ll find out how the campaigns came to happen\, whether they worked\, and what the team learned from the experience. \n\n\n\n\n\n\n\n\n\nRSVP
URL:https://strategyhome.sweathead.com/event/triptothesuperbowl/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/02/websiteimage-sweathead-superbowl-v1.jpg
LOCATION:https://us02web.zoom.us/j/83983865037
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DTSTART;TZID=America/New_York:20220316T200000
DTEND;TZID=America/New_York:20220316T210000
DTSTAMP:20260430T084212
CREATED:20220301T151223Z
LAST-MODIFIED:20220302T181952Z
UID:10000075-1647460800-1647464400@strategyhome.sweathead.com
SUMMARY:Sweathead Virtual Happy Hour (US/Canada)
DESCRIPTION:Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nRSVP
URL:https://strategyhome.sweathead.com/event/sweathead-virtual-happy-hour-us-canada/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-virtualhappyhour-v1.png
LOCATION:https://us02web.zoom.us/j/88129712166
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220316T070000
DTEND;TZID=America/New_York:20220316T080000
DTSTAMP:20260430T084212
CREATED:20220301T150443Z
LAST-MODIFIED:20220316T105719Z
UID:10000076-1647414000-1647417600@strategyhome.sweathead.com
SUMMARY:Sweathead Virtual Happy Hour (Asia)
DESCRIPTION:Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy. \n\n\n\nThis is one hour to destress and get to know other people in the same industry as you.  \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nRSVP
URL:https://strategyhome.sweathead.com/event/virtual-happy-hour-asia/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-virtualhappyhour-v1.png
LOCATION:https://us02web.zoom.us/j/88129712166
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220211T123000
DTEND;TZID=America/New_York:20220211T133000
DTSTAMP:20260430T084212
CREATED:20220207T190759Z
LAST-MODIFIED:20220211T170122Z
UID:10000081-1644582600-1644586200@strategyhome.sweathead.com
SUMMARY:Reverse That Strategy - Super Bowl Edition
DESCRIPTION:Join the Event Now\n\n\n\n\n\n\n\n\nJoin us for a free Membership event\, this Friday\, February 11 at 12:30 pm ET (New York). \n\n\n\nIn this session\, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad. \n\n\n\n\nSignup for our Newsletter\n\n\n\n\n\n\nAdd the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).\n\n\n\nNeed a reminder? Add to Your Calendar\n\n\n\n\nAdd to Google Calendar\n\n\n\nAdd to Outlook or iCal\n\n\n\n\n\n\n\n\n\n\n\n\nInterested in More Strategy?\n\n\n\n\n\n\n\n\n\nJoin the 7-week Sweathead Strategy Accelerator to help you and your strategy come alive.
URL:https://strategyhome.sweathead.com/event/reverse-that-strategy-super-bowl-edition-free/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/04-ReverseThatStrategy-videocover-sweatheadsite-v1.jpg
LOCATION:https://us02web.zoom.us/j/85403656287
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