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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250715T120000
DTEND;TZID=America/New_York:20250715T133000
DTSTAMP:20260501T153658
CREATED:20250429T230246Z
LAST-MODIFIED:20250609T220857Z
UID:10000187-1752580800-1752586200@strategyhome.sweathead.com
SUMMARY:The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 3)
DESCRIPTION:Sweathead members and Summer Camp-ers\, join us every Tuesday throughout July\, 2025\, for a fast-paced workout as you work through the 31 video classes of the Framework Frenzy. \n\n\n\nWe’ll go through the exercises of the week live. \n\n\n\nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n\n\n\nClick “Going” below to RSVP \n\n\n\nYou’ll get the Zoom link in the RSVP confirmation email.
URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-summer-camp-2025-the-framework-frenzy-week-3/
CATEGORIES:Member Events,Summer Camp
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/04/Summer-Camp-2025-Cover.jpg
LOCATION:https://strategyhome.sweathead.com/event/the-sweathead-strategy-summer-camp-2025-the-framework-frenzy-week-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250722T120000
DTEND;TZID=America/New_York:20250722T130000
DTSTAMP:20260501T153658
CREATED:20250429T230452Z
LAST-MODIFIED:20250722T160707Z
UID:10000188-1753185600-1753189200@strategyhome.sweathead.com
SUMMARY:The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 4)
DESCRIPTION:Sweathead members and Summer Camp-ers\, join us every Tuesday throughout July\, 2025\, for a fast-paced workout as you work through the 31 video classes of the Framework Frenzy. \n\n\n\nWe’ll go through the exercises of the week live. \n\n\n\nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n\n\n\nClick “Going” below to RSVP \n\n\n\nYou’ll get the Zoom link in the RSVP confirmation email. \n\n\n\nJoin here https://us02web.zoom.us/s/89734299638
URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-summer-camp-2025-the-framework-frenzy-week-4/
CATEGORIES:Member Events,Summer Camp
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/04/Summer-Camp-2025-Cover.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250729T120000
DTEND;TZID=America/New_York:20250729T133000
DTSTAMP:20260501T153658
CREATED:20250513T234723Z
LAST-MODIFIED:20250609T215118Z
UID:10000190-1753790400-1753795800@strategyhome.sweathead.com
SUMMARY:The Sweathead Strategy Summer Camp 2025: The Framework Frenzy (Week 5)
DESCRIPTION:Sweathead members and Summer Camp-ers\, join us every Tuesday throughout July\, 2025\, for a fast-paced workout as you work through the 31 video classes of the Framework Frenzy. \n\n\n\nWe’ll go through the exercises of the week live. \n\n\n\nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n\n\n\n \n\n\n\nClick “Going” to RSVP \n\n\n\nYou’ll get the Zoom link in the RSVP confirmation email.
URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-summer-camp-2025-the-framework-frenzy-week-5/
CATEGORIES:Member Events,Summer Camp
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/04/Summer-Camp-2025-Cover.jpg
LOCATION:https://strategyhome.sweathead.com/event/the-sweathead-strategy-summer-camp-2025-the-framework-frenzy-week-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250729T133000
DTEND;TZID=Australia/Sydney:20250729T173000
DTSTAMP:20260501T153658
CREATED:20250529T205642Z
LAST-MODIFIED:20250529T205646Z
UID:10000192-1753795800-1753810200@strategyhome.sweathead.com
SUMMARY:Sydney Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Sydney on July 29\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/sydney-strategy-masterclass-with-mark-pollard-2/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20250801T133000
DTEND;TZID=Australia/Sydney:20250801T173000
DTSTAMP:20260501T153658
CREATED:20250530T162653Z
LAST-MODIFIED:20250530T172258Z
UID:10000193-1754055000-1754069400@strategyhome.sweathead.com
SUMMARY:Melbourne Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Melbourne on July 29\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/melbourne-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Tokyo:20250805T133000
DTEND;TZID=Asia/Tokyo:20250805T173000
DTSTAMP:20260501T153658
CREATED:20250530T234411Z
LAST-MODIFIED:20250530T234416Z
UID:10000194-1754400600-1754415000@strategyhome.sweathead.com
SUMMARY:Tokyo Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Tokyo on August 5\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/tokyo-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Seoul:20250808T133000
DTEND;TZID=Asia/Seoul:20250808T173000
DTSTAMP:20260501T153658
CREATED:20250530T234618Z
LAST-MODIFIED:20250530T234622Z
UID:10000195-1754659800-1754674200@strategyhome.sweathead.com
SUMMARY:Seoul Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Melbourne on July 29\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/seoul-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250812T120000
DTEND;TZID=America/New_York:20250812T130000
DTSTAMP:20260501T153658
CREATED:20250429T222021Z
LAST-MODIFIED:20250812T160128Z
UID:10000181-1755000000-1755003600@strategyhome.sweathead.com
SUMMARY:Meet a Strategist Community Event: August
DESCRIPTION:CORRECTED LINK: https://us02web.zoom.us/j/82749150022 \n\n\n\n \n\n\n\nOn Tuesday\, August 11\, 2025\, join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. \n\n\n\nRSVP below. It’s free. \n\n\n\nThis isn’t just about expanding your network. This is about meeting people who share the same struggles and successes. \n\n\n\nClick “Going” below to RSVP. \n\n\n\nFree.
URL:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-august/
CATEGORIES:Member Events,Public Events
LOCATION:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-august/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Hong_Kong:20250812T133000
DTEND;TZID=Asia/Hong_Kong:20250812T173000
DTSTAMP:20260501T153658
CREATED:20250530T234759Z
LAST-MODIFIED:20250530T234808Z
UID:10000196-1755005400-1755019800@strategyhome.sweathead.com
SUMMARY:Hong Kong Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Hong Kong on August 12\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/hong-kong-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T120000
DTEND;TZID=America/New_York:20250814T130000
DTSTAMP:20260501T153658
CREATED:20250620T170520Z
LAST-MODIFIED:20250731T094153Z
UID:10000203-1755172800-1755176400@strategyhome.sweathead.com
SUMMARY:AI Show & Tell
DESCRIPTION:Learn How Strategy Pros Actually Use AI (Not Just Theory)\n\n\n\n\n\n\n\nStop wondering what AI tools other strategists are using and start seeing their actual workflows in action. This isn’t another AI hype session—it is showing you strategists like you are actually using AI in their daily work. \n\n\n\nWhat You’ll Experience: \n\n\n\n\n4-6 presentations from real strategists in the community demonstrating their real AI workflows\n\n\n\nLive tool demos featuring ChatGPT prompts\, Claude integrations\, and other specialized AI platforms\n\n\n\nQ&A after each presentation to dig into the practical details\n\n\n\nCommunity discussion about what works\, what doesn’t\, and what’s next\n\n\n\n\nWhy You Should Attend: AI tools are already leading to job loss\, but most strategists are still figuring out how to use them effectively. Learn from peers who’ve already cracked the code on practical AI integration and learn how you can use it in your workflow. \n\n\n\nPerfect For: \n\n\n\n\nStrategists curious about AI but not sure where to start\n\n\n\nAnyone who learns better from industry specific peer examples than theoretical tutorials\n\n\n\nThose already using AI tools who want to level up their approach\n\n\n\n\nThis is event is for Sweathead Members only. \n\n\n\nClick “Going” below to RSVP and get the link
URL:https://strategyhome.sweathead.com/event/ai-show-tell/
CATEGORIES:Member Events
LOCATION:https://strategyhome.sweathead.com/event/ai-show-tell/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Ho_Chi_Minh:20250815T133000
DTEND;TZID=Asia/Ho_Chi_Minh:20250815T173000
DTSTAMP:20260501T153658
CREATED:20250531T000316Z
LAST-MODIFIED:20250531T000725Z
UID:10000197-1755264600-1755279000@strategyhome.sweathead.com
SUMMARY:Ho Chi Minh Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Ho Chi Minh on August 15\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/ho-chi-minh-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250819T120000
DTEND;TZID=America/New_York:20250819T130000
DTSTAMP:20260501T153658
CREATED:20250619T165905Z
LAST-MODIFIED:20250619T165917Z
UID:10000201-1755604800-1755608400@strategyhome.sweathead.com
SUMMARY:The "Problem behind the Problem" Workshop
DESCRIPTION:Too many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often\, getting to that problem reveals the entire strategy. \n\n\n\nThis hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice\, building your strategy muscles. \n\n\n\nHow It Works: \n\n\n\n\nQuick framework setup covering the “Dump a Problem” and “Why behind the Why” methods\n\n\n\nGuided “why\, why\, why\, why” sessions to show you the techniques\n\n\n\nSmall group breakouts where you practice with real-world problems \n\n\n\nGroup sharing and feedback to see how others approached the same challenge\n\n\n\n\nWhat You’ll Walk Away With: \n\n\n\nFresh perspective on problems you thought you understood \n\n\n\nA proven method for problem excavation you can use immediately \n\n\n\nPractice with diagnosing the core problem \n\n\n\n \n\n\n\nThis event is exclusive to Sweathead Members \n\n\n\nClick “Going” below to RSVP and get the link
URL:https://strategyhome.sweathead.com/event/the-problem-behind-the-problem-workshop/
CATEGORIES:Member Events
LOCATION:https://strategyhome.sweathead.com/event/the-problem-behind-the-problem-workshop/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Bangkok:20250819T133000
DTEND;TZID=Asia/Bangkok:20250819T173000
DTSTAMP:20260501T153658
CREATED:20250531T003204Z
LAST-MODIFIED:20250531T003209Z
UID:10000198-1755610200-1755624600@strategyhome.sweathead.com
SUMMARY:Bangkok Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Bangkok on August 19\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/bangkok-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20250822T133000
DTEND;TZID=Asia/Kuala_Lumpur:20250822T173000
DTSTAMP:20260501T153658
CREATED:20250531T003312Z
LAST-MODIFIED:20250531T003321Z
UID:10000199-1755869400-1755883800@strategyhome.sweathead.com
SUMMARY:Kuala Lumpur Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Kuala Lumpur on July 29\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/kuala-lumpur-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250822T133000
DTEND;TZID=Asia/Singapore:20250822T173000
DTSTAMP:20260501T153658
CREATED:20250531T003431Z
LAST-MODIFIED:20250531T003439Z
UID:10000200-1755869400-1755883800@strategyhome.sweathead.com
SUMMARY:Singapore Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Singapore on August 26\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/singapore-strategy-masterclass-with-mark-pollard-2/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250904T140000
DTEND;TZID=America/New_York:20250904T153000
DTSTAMP:20260501T153658
CREATED:20250828T225647Z
LAST-MODIFIED:20250828T225651Z
UID:10000210-1756994400-1756999800@strategyhome.sweathead.com
SUMMARY:What Can Marketers Learn from Sydney Sweeney's "Great Jeans" Campaign?
DESCRIPTION:Everybody Wants To Talk About Sydney Sweeney’s “Great Jeans.” So Let’s.\n\n\n\n \n\n\n\nSydney Sweeney’s “Great Jeans/Genes” ad became 2025’s biggest cultural marketing controversy\, sparking national debates about eugenics\, politics\, and brand strategy. We’re bringing together expert strategists to unpack what happened\, why it mattered\, and what it means for the future of advertising. \n\n\n\nIt’s happening on Thursday\, September 4\, from 2pm to 3:30pm ET. \n\n\n\nIt’s online and it’s free. \n\n\n\nRegister Here.
URL:https://strategyhome.sweathead.com/event/what-can-marketers-learn-from-sydney-sweeneys-great-jeans-campaign/
CATEGORIES:Public Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250909T120000
DTEND;TZID=America/New_York:20250909T133000
DTSTAMP:20260501T153658
CREATED:20250620T181849Z
LAST-MODIFIED:20250620T181858Z
UID:10000205-1757419200-1757424600@strategyhome.sweathead.com
SUMMARY:Storytelling & Creativity: Building Your Strategy Practice
DESCRIPTION:Unlock Your Creative Potential Through Unexpected Practices\n\n\n\nStrategy isn’t just analytical\, it’s creative. In this hands-on workshop\, we’ll explore alternative creative practices that improve your thinking and your ability to tell stories that make your ideas stick. \n\n\n\nMulti-Session Experience: \n\n\n\n\nSongwriting and other writing as creative exercises \n\n\n\nDaily storytelling practice techniques \n\n\n\n2-4 different creative approaches with hands-on exercises for each\n\n\n\n\nWhat Makes This Special: \n\n\n\n\nMember-led content featuring your peers with unique creative backgrounds\n\n\n\nHands-on exercises for every technique—you’ll actually practice\n\n\n\nCreative routines established from choosing your favorite daily practice \n\n\n\n\nPerfect For: \n\n\n\n\nStrategists who want to strengthen their creative and storytelling skills\n\n\n\nAnyone curious about how creative practices can enhance analytical thinking\n\n\n\nThose looking for ways to improve their storytelling & presentations\n\n\n\n\nThis event is exclusive to Sweathead Members \n\n\n\nClick “Going” below to RSVP and get the link
URL:https://strategyhome.sweathead.com/event/storytelling-creativity-building-your-strategy-practice/
CATEGORIES:Member Events
LOCATION:https://strategyhome.sweathead.com/event/storytelling-creativity-building-your-strategy-practice/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T130000
DTEND;TZID=America/New_York:20250925T140000
DTSTAMP:20260501T153658
CREATED:20250429T222733Z
LAST-MODIFIED:20250925T170713Z
UID:10000182-1758805200-1758808800@strategyhome.sweathead.com
SUMMARY:Meet a Strategist Community Event: September
DESCRIPTION:CORRECTED ZOOM LINK: https://us02web.zoom.us/j/84580637047?pwd=e1TalOlPH91zVgfETlX5ThnhTj0Hie.1 \n\n\n\n \n\n\n\nJoin fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. \n\n\n\nIt’s free. \n\n\n\nClick “Going”  below to RSVP \n\n\n\n \n\n\n\nThis isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.
URL:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-september/
CATEGORIES:Public Events
LOCATION:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-september/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251001T120000
DTEND;TZID=America/New_York:20251001T130000
DTSTAMP:20260501T153658
CREATED:20250819T220742Z
LAST-MODIFIED:20250819T220749Z
UID:10000209-1759320000-1759323600@strategyhome.sweathead.com
SUMMARY:The "Problem behind the Problem" Workshop
DESCRIPTION:Too many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often\, getting to that problem reveals the entire strategy. \n\n\n\nThis hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice\, building your strategy muscles. \n\n\n\nHow It Works: \n\n\n\n\nQuick framework setup covering the “Dump a Problem” and “Why behind the Why” methods\n\n\n\nGuided “why\, why\, why\, why” sessions to show you the techniques\n\n\n\nSmall group breakouts where you practice with real-world problems \n\n\n\nGroup sharing and feedback to see how others approached the same challenge\n\n\n\n\nWhat You’ll Walk Away With: \n\n\n\nFresh perspective on problems you thought you understood \n\n\n\nA proven method for problem excavation you can use immediately \n\n\n\nPractice with diagnosing the core problem \n\n\n\n \n\n\n\nThis event is exclusive to Sweathead Members \n\n\n\nClick “Going” below to RSVP and get the link
URL:https://strategyhome.sweathead.com/event/the-problem-behind-the-problem-workshop-2/
CATEGORIES:Member Events
LOCATION:https://strategyhome.sweathead.com/event/the-problem-behind-the-problem-workshop-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T120000
DTEND;TZID=America/New_York:20251016T140000
DTSTAMP:20260501T153658
CREATED:20250620T182727Z
LAST-MODIFIED:20251002T195451Z
UID:10000206-1760616000-1760623200@strategyhome.sweathead.com
SUMMARY:Aisha Hakim Masterclass - "Selling The Most Important Idea Of Your Career: Building A Portfolio That Tells The Story Of You"
DESCRIPTION:Join Aisha Hakim to learn how to work on what may be the most important output you make in your strategy career — your portfolio. \n\n\n\nAisha hosted a masterclass in 2024 about “The Art of Deck-Making” that was one of the most popular of the year. She’s an art director by trade and has published a viral deck about making decks called\, funnily enough\, “The Art of Deck-Making”. You can find Aisha on Twitter @aishamadeit. \n\n\n\n \n\n\n\nThe event is free for Sweathead Members. \n\n\n\nClick “Going” below to RSVP and get the link to join.
URL:https://strategyhome.sweathead.com/event/aisha-hakim-masterclass-selling-the-most-important-idea-of-your-career-building-a-portfolio-that-tells-the-story-of-you/
CATEGORIES:Masterclass,Member Events
ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2025/06/KV-Template-1920x1080-Masterclass-Aisha-Hakim.png
LOCATION:https://strategyhome.sweathead.com/event/aisha-hakim-masterclass-selling-the-most-important-idea-of-your-career-building-a-portfolio-that-tells-the-story-of-you/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251017T120000
DTEND;TZID=America/New_York:20251017T130000
DTSTAMP:20260501T153658
CREATED:20250429T223132Z
LAST-MODIFIED:20251008T185204Z
UID:10000183-1760702400-1760706000@strategyhome.sweathead.com
SUMMARY:Meet a Strategist Community Event: October
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. \n\n\n\nRSVP below. Click “Going” to RSVP. \n\n\n\nThis isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.
URL:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-october/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/04/Meet-a-Strategist-Cover-Generic-Cover-Image-1.jpg
LOCATION:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-october/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251030T130000
DTEND;TZID=America/New_York:20251030T140000
DTSTAMP:20260501T153658
CREATED:20250819T215522Z
LAST-MODIFIED:20251027T145741Z
UID:10000208-1761829200-1761832800@strategyhome.sweathead.com
SUMMARY:AI Show & Tell (October)
DESCRIPTION:Learn How Strategy Pros Actually Use AI (Not Just Theory)\n\n\n\n\n\n\n\nStop wondering what AI tools other strategists are using and start seeing their actual workflows in action. This isn’t another AI hype session—it is showing you strategists like you are actually using AI in their daily work. \n\n\n\nWhat You’ll Experience: \n\n\n\n\n3 presentations from real strategists in the community demonstrating their real AI workflows\n\n\n\nLive tool demos featuring ChatGPT prompts\, Claude integrations\, and other specialized AI platforms\n\n\n\n\nThis is a live recording event for Sweathead’s new YouTube channel. If you want the full raw conversation and a chance to ask questions\, join us. \n\n\n\nCheck out the replay of the August Show & Tell event to get a sample of what you’ll experience. \n\n\n\n \n\n\n\nThis is event is for Sweathead Members only. \n\n\n\nClick “Going” below to RSVP and get the link
URL:https://strategyhome.sweathead.com/event/ai-show-tell-2/
CATEGORIES:Member Events
LOCATION:https://strategyhome.sweathead.com/event/ai-show-tell-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251119T130000
DTEND;TZID=America/Chicago:20251119T170000
DTSTAMP:20260501T153658
CREATED:20250829T162906Z
LAST-MODIFIED:20250911T174247Z
UID:10000211-1763557200-1763571600@strategyhome.sweathead.com
SUMMARY:The Sweathead Do-Together: Day 1 - Chicago
DESCRIPTION:Do you ever look around and wish you were doing better work?  \n\n\n\nDo you ever look around and wonder why it’s so difficult to do better work? \n\n\n\nDo you ever then wonder if the people around you just don’t care enough? \n\n\n\nWelcome to High Standards High\, this year’s theme for the Sweathead Do-Together.  \n\n\n\nGet your tickets here.  \n\n\n\nAs a Sweathead Member\, you get the livestream for free.  \n\n\n\nDon’t miss out. Raise your standards.
URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together-day-1-chicago/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/svg+xml:https://strategyhome.sweathead.com/wp-content/uploads/2022/11/Do-Together.svg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20251203T133000
DTEND;TZID=Africa/Johannesburg:20251203T173000
DTSTAMP:20260501T153658
CREATED:20251006T220535Z
LAST-MODIFIED:20251006T220540Z
UID:10000213-1764768600-1764783000@strategyhome.sweathead.com
SUMMARY:Johannesburg Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Johannesburg on December 3\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/johannesburg-strategy-masterclass-with-mark-pollard/
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Nairobi:20251205T133000
DTEND;TZID=Africa/Nairobi:20251205T173000
DTSTAMP:20260501T153658
CREATED:20251006T221851Z
LAST-MODIFIED:20251006T221854Z
UID:10000215-1764941400-1764955800@strategyhome.sweathead.com
SUMMARY:Nairobi Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Nairobi on December 3\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/nairobi-strategy-masterclass-with-mark-pollard-2/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Lagos:20251208T133000
DTEND;TZID=Africa/Lagos:20251208T173000
DTSTAMP:20260501T153658
CREATED:20251006T221149Z
LAST-MODIFIED:20251006T221341Z
UID:10000214-1765200600-1765215000@strategyhome.sweathead.com
SUMMARY:Lagos Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Lagos on December 8\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/nairobi-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20251210T133000
DTEND;TZID=Africa/Johannesburg:20251210T173000
DTSTAMP:20260501T153658
CREATED:20251006T222039Z
LAST-MODIFIED:20251006T222046Z
UID:10000216-1765373400-1765387800@strategyhome.sweathead.com
SUMMARY:Dubai Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Dubai on December 3\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/dubai-strategy-masterclass-with-mark-pollard-3/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251211T120000
DTEND;TZID=America/New_York:20251211T130000
DTSTAMP:20260501T153658
CREATED:20250429T223428Z
LAST-MODIFIED:20251006T164547Z
UID:10000184-1765454400-1765458000@strategyhome.sweathead.com
SUMMARY:Meet a Strategist Community Event: December
DESCRIPTION:Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you\, from around the world\, in small groups. \n\n\n\nIt’s free.  \n\n\n\nClick “Going” below to RSVP \n\n\n\nThis isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.
URL:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-december/
CATEGORIES:Public Events
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/04/meet-a-strategist-wordmark-IMAGE-full-featured.jpg
LOCATION:https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-december/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Moscow:20251211T133000
DTEND;TZID=Europe/Moscow:20251211T173000
DTSTAMP:20260501T153659
CREATED:20251006T222818Z
LAST-MODIFIED:20251006T222821Z
UID:10000217-1765459800-1765474200@strategyhome.sweathead.com
SUMMARY:Doha Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Doha on December 11\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/doha-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Riyadh:20251213T133000
DTEND;TZID=Asia/Riyadh:20251213T173000
DTSTAMP:20260501T153659
CREATED:20251006T223031Z
LAST-MODIFIED:20251006T223037Z
UID:10000218-1765632600-1765647000@strategyhome.sweathead.com
SUMMARY:Riyadh Strategy Masterclass with Mark Pollard
DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Riyadh on December 13\, 2025. \n\n\n\nFind out more here.
URL:https://strategyhome.sweathead.com/event/riyadh-strategy-masterclass-with-mark-pollard/
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2025/03/Generic-Masterclass-Key-Visual-2025-scaled.jpg
END:VEVENT
END:VCALENDAR