BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sweathead - ECPv6.15.17.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Sweathead X-ORIGINAL-URL:https://strategyhome.sweathead.com X-WR-CALDESC:Events for Sweathead REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Prague BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Guayaquil BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0500 TZNAME:-05 DTSTART:20220101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20240710T120000 DTEND;TZID=America/New_York:20240710T133000 DTSTAMP:20260503T124239 CREATED:20240614T144801Z LAST-MODIFIED:20240710T151838Z UID:10000141-1720612800-1720618200@strategyhome.sweathead.com SUMMARY:Summer Camp: The Framework Frenzy\, Session 2 (12pm) DESCRIPTION:« All Events\n \n Summer Camp: The Framework Frenzy\, Session 2 (12pm) \n July 10\, 2024\n @ \n12:00 pm\n – \n1:30 pm\nEDT\n \n 🤓 Click here to watch when we’re live\n \n\n \n Add to calendar \n \n \n\n \n \n Google Calendar\n\n \n iCalendar\n\n \n Outlook 365\n\n \n Outlook Live\n\n \n \n \n \n \n \n \n \n \nSweathead members\, join us every Wednesday throughout July\, 2024\, for a fast-paced workout. \n \n \nChoose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both. \n \n \nWe’ll go through the exercises of the week live. \n \n \nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n \n \n \nShare your work in the Sweathead Facebook Group\n \n \n Don’t forget to pick up “Strategy Is Your Words”: \n \n \n \n\n Summer Camp: The Framework Frenzy\, Session 1 (9pm) \n\n \n \n Summer Camp: The Framework Frenzy\, Session 2 (9pm) URL:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-2-12pm/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2024/06/summer-camp-framework-frenzy-eventimg.jpg LOCATION:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-2-12pm/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240703T210000 DTEND;TZID=America/New_York:20240703T223000 DTSTAMP:20260503T124239 CREATED:20240614T005611Z LAST-MODIFIED:20240615T165816Z UID:10000140-1720040400-1720045800@strategyhome.sweathead.com SUMMARY:Summer Camp: The Framework Frenzy\, Session 1 (9pm) DESCRIPTION:« All Events\n \n Summer Camp: The Framework Frenzy\, Session 1 (9pm) \n July 3\, 2024\n @ \n9:00 pm\n – \n10:30 pm\nEDT\n \n 🤓 Click here to watch when we’re live\n \n\n \n Add to calendar \n \n \n\n \n \n Google Calendar\n\n \n iCalendar\n\n \n Outlook 365\n\n \n Outlook Live\n\n \n \n \n \n \n \n \n \nSweathead members\, join us every Wednesday throughout July\, 2024\, for a fast-paced workout. \n \n \nChoose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both. \n \n \nWe’ll go through the exercises of the week live. \n \n \nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n \n \n \nShare your work in the Sweathead Facebook Group\n \n \n Don’t forget to pick up “Strategy Is Your Words”: \n \n \n \n\n Summer Camp: The Framework Frenzy\, Session 1 (12pm) \n\n \n \n Summer Camp: The Framework Frenzy\, Session 2 (12pm) URL:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-9pm/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2024/06/summer-camp-framework-frenzy-eventimg.jpg LOCATION:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-9pm/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240703T120000 DTEND;TZID=America/New_York:20240703T133000 DTSTAMP:20260503T124239 CREATED:20240614T150042Z LAST-MODIFIED:20240703T155809Z UID:10000142-1720008000-1720013400@strategyhome.sweathead.com SUMMARY:Summer Camp: The Framework Frenzy\, Session 1 (12pm) DESCRIPTION:« All Events\n \n Summer Camp: The Framework Frenzy\, Session 1 (12pm) \n July 3\, 2024\n @ \n12:00 pm\n – \n1:30 pm\nEDT\n \n 🤓 NEW LINK: Click here to watch when we’re live\n \n\n \n Add to calendar \n \n \n\n \n \n Google Calendar\n\n \n iCalendar\n\n \n Outlook 365\n\n \n Outlook Live\n\n \n \n \n \n \n \n \n \n \nSweathead members\, join us every Wednesday throughout July\, 2024\, for a fast-paced workout. \n \n \nChoose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both. \n \n \nWe’ll go through the exercises of the week live. \n \n \nWe’ll share a recording back to the The Framework Frenzy class section on this website. \n \n \n \nShare your work in the Sweathead Facebook Group\n \n \n Don’t forget to pick up “Strategy Is Your Words”: \n \n \n \n\n Berlin Strategy Masterclass with Mark Pollard \n\n \n \n Summer Camp: The Framework Frenzy\, Session 1 (9pm) URL:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-12pm/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2024/06/summer-camp-framework-frenzy-eventimg.jpg LOCATION:https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-12pm/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Prague:20240628T130000 DTEND;TZID=Europe/Prague:20240628T170000 DTSTAMP:20260503T124239 CREATED:20240408T201108Z LAST-MODIFIED:20240408T201114Z UID:10000131-1719579600-1719594000@strategyhome.sweathead.com SUMMARY:Berlin Strategy Masterclass with Mark Pollard DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in his main masterclass in Berlin on June 28\, 2024. \n\n\n\nFind out more here. URL:https://strategyhome.sweathead.com/event/berlin-strategy-masterclass-with-mark-pollard/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/svg+xml:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Mark-Pollard.svg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Prague:20240624T130000 DTEND;TZID=Europe/Prague:20240624T170000 DTSTAMP:20260503T124239 CREATED:20240408T200826Z LAST-MODIFIED:20240408T200847Z UID:10000130-1719234000-1719248400@strategyhome.sweathead.com SUMMARY:Prague Strategy Masterclass with Mark Pollard DESCRIPTION:Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in his main masterclass in Prague on June 24\, 2024. \n\n\n\nFind out more here. URL:https://strategyhome.sweathead.com/event/prague-strategy-masterclass-with-mark-pollard/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/svg+xml:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Mark-Pollard.svg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240201T040000 DTEND;TZID=America/New_York:20240201T093000 DTSTAMP:20260503T124239 CREATED:20231218T144537Z LAST-MODIFIED:20240105T142546Z UID:10000128-1706760000-1706779800@strategyhome.sweathead.com SUMMARY:London Strategy Masterclass with Mark Pollard DESCRIPTION:Mark is bringing his favourite material to London on Thursday\, February 1\, 2024. \n\n\n\n\n\n\n\nJoin him in central London from 9am to 1.30pm and he’ll run you through over 10 exercises to help you sharpen your strategy instincts. \n\n\n\nFind out more here. URL:https://strategyhome.sweathead.com/event/london-strategy-masterclass-with-mark-pollard/ ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2023/12/04-London-Masterclass-Intro-post-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240111T120000 DTEND;TZID=America/New_York:20240111T150000 DTSTAMP:20260503T124239 CREATED:20240105T141732Z LAST-MODIFIED:20240105T144150Z UID:10000129-1704974400-1704985200@strategyhome.sweathead.com SUMMARY:Make Your 2024 Personal Development Plan DESCRIPTION:On Thursday\, January 11\, 2024\, from 12pm to 1pm ET (New York time) Mark is holding a one-hour session for you to make a personal development plan for 2024. \n\n\n\nThis is available to all Sweathead members. \n\n\n\nRSVP here. URL:https://strategyhome.sweathead.com/event/make-your-2024-personal-development-plan/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2024/01/Template-Personal-Development-Plan-2024.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231108T120000 DTEND;TZID=America/New_York:20231109T150000 DTSTAMP:20260503T124239 CREATED:20231005T141114Z LAST-MODIFIED:20231005T145950Z UID:10000127-1699444800-1699542000@strategyhome.sweathead.com SUMMARY:The Sweathead Do-Together DESCRIPTION:Mission: Irreplaceable\n\n\n\nWed Nov. 8 & Thurs Nov. 9\, 12pm to 3pm ET.\n\n\n\nWe’re inviting our favorite advertising creators to help you survive the future. And we’ve asked them to bring a plus-one\, someone they learn from or work with.\n\n\n\nThis is an online-only strategy conference. Videos of the sessions will be available for a limited time after the conference. Find out more here. URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together-2/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/The-Sweathead-Do-Together-2023-feature.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20231024T143000 DTEND;TZID=America/Guayaquil:20231024T183000 DTSTAMP:20260503T124239 CREATED:20230404T191140Z LAST-MODIFIED:20231004T130257Z UID:10000121-1698157800-1698172200@strategyhome.sweathead.com SUMMARY:Peru Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nStrategy Is Your Words\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching a masterclass in Peru for Reinvention Masterclass this October.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\,\n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and\n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Peru. This is when and where he’ll be teaching:\n\nLima\, Hotel Hilton Miraflores–Tuesday\, October 24\, 2023\, 14H30 to 18H30\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Reinvention Masterclass here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/peru-masterclass-mark-pollards-strategy-is-your-words/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/10/peru-masterclass-large.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231002T120000 DTEND;TZID=America/New_York:20231027T130000 DTSTAMP:20260503T124239 CREATED:20230127T083512Z LAST-MODIFIED:20230227T185809Z UID:10000108-1696248000-1698411600@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Accelerator (October 2023) DESCRIPTION:The Sweathead Strategy Accelerator\n\n\n\nAwaken your strategy giant.\n\n\n\n\nIt runs for 4 weeks from October 2\, 2023 – October 27\, 2023.\n\n\n\nLive sessions are offered each Tuesday and Thursday at 12pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.\n\n\n\nWe’ll host open office hours in Week 3. You can bring your work to this.\n\n\n\nWe offer 30 seats to each session.\n\n\n\nAccelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).\n\n\n\nThere’s an assignment.\n\n\n\nThe assignment involves creating 3 versions of a Four Points framework\, one strategy story\, and one simple creative brief.\n\n\n\nCertificates are provided upon completion – getting through the online lessons and submitting an assignment.\n\n\n\nWe’ll host the cohort in our Slack channel. \n\n\n\nYou’ll need to allocate 15-20 hours for this accelerator.\n\n\n\n\nBuy tickets here. URL:https://strategyhome.sweathead.com/event/sweathead-strategy-accelerator-october-2023-3/ CATEGORIES:Accelerator Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/Event-Accelerator.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230917T120000 DTEND;TZID=America/New_York:20230917T150000 DTSTAMP:20260503T124239 CREATED:20230222T080815Z LAST-MODIFIED:20230621T070031Z UID:10000116-1694952000-1694962800@strategyhome.sweathead.com SUMMARY:Masterclass: Maria van Buskirk on Comms Planning DESCRIPTION:Communications Planning\n\n\n\n\nMaria van Buskirk who is the Head of Strategy at Mother’s media agency Media by Mother will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Sunday\, September 17\, 2023\, Maria will get you hands-on with planning superpowers.\n\n\n\n\n\nTickets soon URL:https://strategyhome.sweathead.com/event/maria-van-buskirk-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Maria-van-Buskirk-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230908T120000 DTEND;TZID=America/New_York:20230908T150000 DTSTAMP:20260503T124239 CREATED:20230221T131704Z LAST-MODIFIED:20230621T065948Z UID:10000115-1694174400-1694185200@strategyhome.sweathead.com SUMMARY:Masterclass: Tahaab Rais's "The Award-Winning Strategy Mindset" DESCRIPTION:The Award-Winning Strategy MindsetWork\n\n\n\n\nTahaab Rais who is MENAT CSO of Publicis Groupe will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12pm to 3pm ET on Friday\, September 08\, 2023\, Tahaab will get you hands-on with planning superpowers.\n\n\n\n\n\nTickets soon URL:https://strategyhome.sweathead.com/event/tahaab-rais-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Tahaab-Rais-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230811T120000 DTEND;TZID=America/New_York:20230811T140000 DTSTAMP:20260503T124239 CREATED:20230727T182017Z LAST-MODIFIED:20230727T184239Z UID:10000126-1691755200-1691762400@strategyhome.sweathead.com SUMMARY:Everyone Wants To Talk About Barbie. So Let's. DESCRIPTION:Everybody Wants To Talk About Barbie. So Let’s. \n\n\n\nIt’s happening on Friday\, August 11\, from 12pm to 2pm ET. \n\n\n\nIt’s online and it’s free. \n\n\n\nRSVP HERE. \n\n\n\nYou’ll hear from the following beautiful minds: \n\n\n\n1. Jenny ChangCreative Strategist\, The LEGO GroupJenny will break Barbie down from a cultural point of view. \n\n\n\n2. Moshe IsaacianFreelance StrategistMoshe will give us an overview of the behemoth marketing act that is Barbie. \n\n\n\n3. Moey ShawashHead of Strategy & Planning\, MENA\, Beautiful DestinationsMoey will take us through the marketing of and perception towards Barbie in the Middle East. \n\n\n\n4. Erika AndersonCo-Founder and Strategy Director at Shorter & Sharp Erika will lift the sparkly pink lid on the creative strategy behind Primark x Mattel’s global Barbie campaign. \n\n\n\n5. Megan AverellFounder\, The Insight InnIn a time where marketers are sunsetting the idea of overt brand purpose communications\, what can Barbie tell us about a different way to create a vision that’s bigger than a brand? URL:https://strategyhome.sweathead.com/event/lets-talk-barbie/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/07/Barbie-LinkedIn.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230710T080000 DTEND;TZID=America/New_York:20230804T170000 DTSTAMP:20260503T124239 CREATED:20230411T105134Z LAST-MODIFIED:20230530T145014Z UID:10000125-1688976000-1691168400@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Summer Camp DESCRIPTION:This summer\, dive into the 4Cs with us\n\n\n\n\n\n\n\n\n\n\n\nA 4-week live virtual camp for strategy noobs\n\n\n\nLive sessions on Tues & Thurs from July 18 to August 10\, 202312pm – 1pm (EDT/NYC)\n\n\n\n \n\n\n\n \n\n\n\nIf your subscription is annual and active at the time of the summer camp\, you’ll receive registration details closer to the date. \n\n\n\n \n\n\n\n\n\n\n\nRSVP to the Session URL:https://strategyhome.sweathead.com/event/summer-camp/ CATEGORIES:Summer Camp ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Is-this-For-you-Key-Visual.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230609T090000 DTEND;TZID=America/Guayaquil:20230609T130000 DTSTAMP:20260503T124239 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000120-1686301200-1686315600@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-09/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230607T090000 DTEND;TZID=America/Guayaquil:20230607T130000 DTSTAMP:20260503T124239 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000119-1686128400-1686142800@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-07/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230605T090000 DTEND;TZID=America/Guayaquil:20230605T130000 DTSTAMP:20260503T124239 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000118-1685955600-1685970000@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-05/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230519T090000 DTEND;TZID=America/Guayaquil:20230519T130000 DTSTAMP:20260503T124239 CREATED:20230404T192342Z LAST-MODIFIED:20230404T200512Z UID:10000124-1684486800-1684501200@strategyhome.sweathead.com SUMMARY:Bulgaria Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching his favorite masterclass in Sofia\, Bulgaria\, this May.\n\n\n\nOn May 18\, Mark is going to poke some brains with a session at Digitalk. The session is called “A Swimming Lesson For Shallow Brands.” \n\n\n\nIn his Digitalk session\, Mark will show you that most advertising is forgettable. In fact\, according to research published by WARC\, around 85% of advertising doesn’t even register a blip in the brain. And that’s a big problem—ignored brands struggle to stay afloat. Then we’ll look at how brands need to and how brands can swim in the deep end of the pool with a combination of hands-on exercises and mind-probing. There will be many swimming metaphors.\n\n\n\nOn May 18\, Mark will do his first masterclass in Europe since 2019 because\, you know\, EVERYTHING THAT HAS HAPPENED.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Bulgaria. This is when and where he’ll be teaching:\n\n\n\n\n\n\n\nTickets to the masterclass in Bulgaria are only available through the Sweathead website.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/bulgaria-masterclass-mark-pollards-strategy-is-your-words/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/mark-in-bulgaria.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230517T120000 DTEND;TZID=America/New_York:20230517T150000 DTSTAMP:20260503T124239 CREATED:20230221T131109Z LAST-MODIFIED:20230303T055936Z UID:10000114-1684324800-1684335600@strategyhome.sweathead.com SUMMARY:Masterclass: Aisha Hakim's "The Art Of Deck-Making" DESCRIPTION:The Art Of Deck-Making\n\n\n\n\nAisha Hakim who is the ACD\, 72&Sunny will conduct Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Wednesday\, May 17\, 2023\, Aisha will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/aisha-hakim-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Aisha-Hakim-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230421T120000 DTEND;TZID=America/New_York:20230421T150000 DTSTAMP:20260503T124239 CREATED:20230221T130253Z LAST-MODIFIED:20230303T055600Z UID:10000113-1682078400-1682089200@strategyhome.sweathead.com SUMMARY:Masterclass: Mark Pollard's "How To Find A Strategy Voice" DESCRIPTION:How To Find A Strategy Voice\n\n\n\n\nMark Pollard who is the CEO of Sweathead will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Friday\, April 21\, 2023\, Mark will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/mark-pollard-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Mark-Pollard-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230420T120000 DTEND;TZID=America/New_York:20230420T150000 DTSTAMP:20260503T124239 CREATED:20221213T161727Z LAST-MODIFIED:20230130T061033Z UID:10000074-1681992000-1682002800@strategyhome.sweathead.com SUMMARY:WTEff - The Eff-ing Effectiveness Festival DESCRIPTION:The Marketing Sciences Have A Brand Problem:\n\n\n\nY So Serious?\n\n\n\n\n\n\n\n\nIt started as a spate then turned into an avalanche–over the past decade\, the marketing sciences have unleashed reams of data and principles into the marketing world.\n\n\n\nIn some parts of this world\, the academics involved with this unleashing are like pop stars. But in the USA\, there is still a massive gap between the marketing academia and the practitioners. \n\n\n\nAfter all\, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must\, the USA doesn’t care as long as you unfurl your money onto the table.\n\n\n\nWhat’s more\, when you pause to look at some of the unleashed data\, they’re mind-blowing yet so much of the marketing sciences conversation is formal\, dressed in suits\, and inaccessible to many.\n\n\n\n\nWTEff: The Eff-ing Effectiveness Festival\n\n\n\nWith our inaugural effectiveness festival WTEff\, we want to blow minds. \n\n\n\nOur brief to the speakers: you have fifteen minutes to blow our minds with numbers. \n\n\n\nWe want to: \n\n\n\n\nBridge the gap between marketing academia and practitioners\,\n\n\n\nElevate the voices of up-and-coming marketing minds\, \n\n\n\nPut the incredible research these minds are doing on display\,\n\n\n\nInspire the next generation of strategists with this work\, and\n\n\n\nMake the whole thing just that little bit weird.\n\n\n\n\n\n\n\n\n\n\nFind tickets here.\n\n\n\nMembers – $295 \n\n\n\nNon-members – $350 URL:https://strategyhome.sweathead.com/event/wteff-the-eff-ing-effectiveness-festival/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/12/Event-Image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230323T120000 DTEND;TZID=America/New_York:20230323T150000 DTSTAMP:20260503T124239 CREATED:20230220T083826Z LAST-MODIFIED:20230303T055320Z UID:10000112-1679572800-1679583600@strategyhome.sweathead.com SUMMARY:Masterclass: Rodrigo Maroni's "How To Work A Problem" DESCRIPTION:How To Work A Problem\n\n\n\n\nRodrigo Maroni\, the Chief Strategy Officer of Wunderman Thompson in New York\, will conduct this Sweathead Masterclass.\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Thursday\, March 23\, 2023\, Rodrigo will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/rodrigo-maroni-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Rodrigo-Maroni-Featured-Social-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230301T090000 DTEND;TZID=America/New_York:20230330T120000 DTSTAMP:20260503T124239 CREATED:20230127T080945Z LAST-MODIFIED:20230221T115007Z UID:10000107-1677661200-1680177600@strategyhome.sweathead.com SUMMARY:Sweathead Strategy Accelerator (March 2023) DESCRIPTION:The Sweathead Strategy Accelerator Awaken\n\n\n\nyour strategy giant.\n\n\n\n\nIt runs for 4 weeks from March 1\, 2023 – March 30\, 2023.\n\n\n\nLive sessions are offered each Tuesday and Thursday at 9 am ET and 12 pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.\n\n\n\nWe’ll host open office hours in Week 3. You can bring your work to this.\n\n\n\nWe offer 30 seats for each session.\n\n\n\nAccelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).\n\n\n\nThere will be assignments that will be due.\n\n\n\nAssignments involve creating 3 versions of a Four Points framework\, one strategy story\, and one simple creative brief.\n\n\n\nCertificates are provided upon completion – getting through the online lessons and submitting an assignment.\n\n\n\nWe’ll host the cohort in our Slack channel. \n\n\n\nYou’ll need to allocate 15-20 hours for this accelerator.\n\n\n\n\nBuy tickets here. \n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/sweathead-strategy-accelerator-march-2023-4/ CATEGORIES:Accelerator Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/Event-Accelerator.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230223T120000 DTEND;TZID=America/New_York:20230223T150000 DTSTAMP:20260503T124239 CREATED:20230215T120303Z LAST-MODIFIED:20230303T055747Z UID:10000109-1677153600-1677164400@strategyhome.sweathead.com SUMMARY:Masterclass: Andy Nairn's "Three Hours of Planning Superpowers" DESCRIPTION: \nMake Your Strengths Your Superpowers\n\nAndy Nairn who is the Co-founder of Lucky Generals will conduct this Sweathead Masterclass\n\nOver 3 hours from 12pm to 3pm ET on Thursday\, February 23\, 2023\, Andy will get you hands-on with your planning superpowers. \n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/andy-nairn-masterclasses/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Andy-Nairn-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230203T120000 DTEND;TZID=America/New_York:20230203T130000 DTSTAMP:20260503T124239 CREATED:20230125T154226Z LAST-MODIFIED:20230125T175907Z UID:10000105-1675425600-1675429200@strategyhome.sweathead.com SUMMARY:2023 Meta Trends Workshop With Reddit's Matt Klein DESCRIPTION:The 2023 Meta Trend Workshop: Reddit’s Matt Klein Shares 16 Meta Trends\n\n \n\n\n\n \n \n\n\n\n \n \n\n\n \nEarlier this year\, he went through over 45 trend reports\, pulled them apart\, organized the trends by color in a spreadsheet\, and is now publishing the 16 meta trends he saw in the reports. \n\n\n\n \n \n\n\n \n  \nIf you’re new to the term\, a “meta trend” is just a big category of trends that seems to fit inside it a lot of other trends. And it happens through a meta-analysis of trend reports. \n\n\n\n \n \n\n\n \n  \nIn this live session\, Matt will share the 16 meta trends and we’ll quickly try to apply them to 16 brands. \n\n\n\n \n \n\n\n \n  \nThis session will be a great way to catch up with the predictions of the year and it will get your mind cranking. \n\n\n\n \n \n\n\n \n  \nYour host will be Sweathead’s Mark Pollard (@markpollard). \n\n\n\n \n \n\n\n \n  \nRSVP HERE. \n\n\n\n \n \n\n\n \n  \nWe look forward to playing trends with you \n\n\n\n \n \n\n\n\n  \n  \n\n \n \n\n\n\n  \n  \n\n\n\n  \n  URL:https://strategyhome.sweathead.com/event/2023-meta-trend-workshop/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/meta-trends-matt-klein-ftrd.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230120T120000 DTEND;TZID=America/New_York:20230120T140000 DTSTAMP:20260503T124239 CREATED:20221213T160506Z LAST-MODIFIED:20230130T061952Z UID:10000084-1674216000-1674223200@strategyhome.sweathead.com SUMMARY:The Sweathead Get-Ahead 2023 DESCRIPTION:The Sweathead Get-Ahead \nThis year\, get seen. \nSweathead’s 5th Anniversary\n\nFriday\, January 20\, 2023\, 12pm to 2pm ET \n\nFree and open to everyone \n\nYou said this year would be different. \n\nTo celebrate Sweathead’s 5th anniversary to the day\, we’re hosting The Sweathead Get-Ahead.  \n\nIt’s an online event that will get you up for 2023 and give you space to make a plan.More details to come. RSVP now. \n \n RSVP HERE URL:https://strategyhome.sweathead.com/event/sweatheadgetahead/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/12/Event-Image-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221025T090000 DTEND;TZID=America/New_York:20221117T130000 DTSTAMP:20260503T124239 CREATED:20220808T213909Z LAST-MODIFIED:20220907T104605Z UID:10000103-1666688400-1668690000@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Accelerator\, Cohort 3 DESCRIPTION:The Sweathead Strategy Accelerator\nOctober 25 to November 17\, 2022\nJoin our next cohort this October for a 4-week accelerator. \n\nTwo live sessions per week – Tuesday and Thursday\,\nOver three hours of premium videos (YouTube-worthy) and quizzes\, and\nAn assignment with feedback and a certificate upon completion.\n\nAll designed to bring your strategy instincts to life.  \nLimited seats available now. URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-accelerator-cohort-3/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/Strategy-instincts-Feature-Image-2-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221018T120000 DTEND;TZID=America/New_York:20221020T150000 DTSTAMP:20260503T124239 CREATED:20220808T212311Z LAST-MODIFIED:20220907T072424Z UID:10000095-1666094400-1666278000@strategyhome.sweathead.com SUMMARY:The Sweathead Do-Together DESCRIPTION:The Sweathead Do-Together\nOctober 18-20\, 2022\nOur annual conference returns for its second year this October featuring the following: \n\nOver 15 revered speakers\nTen hours of conference\n30-minute workouts\nShort videos plus 22 minutes of live exercises\n\nWe’re also offering three masterclasses in behavioral economics\, communications planning\, and marketing effectiveness on the third day. \nFind out more. URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/The-Sweathead-Do-Together-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220811T120000 DTEND;TZID=America/New_York:20220811T120000 DTSTAMP:20260503T124239 CREATED:20220627T054424Z LAST-MODIFIED:20220721T120329Z UID:10000096-1660219200-1660219200@strategyhome.sweathead.com SUMMARY:Summer Camp Week 04: Saying Words DESCRIPTION:Live Session 4.\nSaying Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 4 Trainers\n \nTrainer\nRichard Huntington\nChief Strategy Officer\, Saatchi & Saatchi \nRichard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it. \n \nTrainer\nMarcelo Ferrarini\nSr. Manager\, Global Insights\,the LEGO Group \nMarcelo started his career at Interbrand\, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy\, Marcelo specialised in brand strategy\, consumer analytics\, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand\, and a multi-year roadmap to develop the Samsung brand globally. In 2020\, Marcelo joined his favourite brand in the world\, LEGO\, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 03 – Writing Words\n \n August 4 URL:https://strategyhome.sweathead.com/event/summer-camp-week-04/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220804T120000 DTEND;TZID=America/New_York:20220804T120000 DTSTAMP:20260503T124239 CREATED:20220627T052538Z LAST-MODIFIED:20220718T075525Z UID:10000097-1659614400-1659614400@strategyhome.sweathead.com SUMMARY:Summer Camp Week 03: Writing Words DESCRIPTION:Live Session 3.\nWriting Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 3 Trainers\n \nTrainer\nDr. Marcus Collins\nHead of Strategy\, Wieden+Kennedy New York \nDr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world\, he teaches at the Ross School of Business\, University of Michigan. \n \nTrainer\nClaire Strickett\nPlanning Director\,adam&eveDDB \nClaire is strategic planner who has planned for brands like Virgin Media\, Domino’s\, easyJet. She is a lateral thinker\, a cultural magpie\, and an unashamed fan of puns. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 04 – Say Your Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/week-03-write-your-words/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Featured-image-Writing-words-3.jpg END:VEVENT END:VCALENDAR