Sweathead

The Sweathead Strategy Accelerator, Cohort 3
2022-10-25 09:00 - 2022-11-17 13:00 (America/New_York)
The Sweathead Strategy Accelerator
October 25 to November 17, 2022
Join our next cohort this October for a 4-week accelerator.

Two live sessions per week – Tuesday and Thursday,
Over three hours of premium videos (YouTube-worthy) and quizzes, and
An assignment with feedback and a certificate upon completion.

All designed to bring your strategy instincts to life.
Limited seats available now.

The Sweathead Get-Ahead 2023
2023-01-20 12:00 - 14:00 (America/New_York)
The Sweathead Get-Ahead
This year, get seen.
Sweathead’s 5th Anniversary

Friday, January 20, 2023, 12pm to 2pm ET

Free and open to everyone

You said this year would be different.

To celebrate Sweathead’s 5th anniversary to the day, we’re hosting The Sweathead Get-Ahead.

It’s an online event that will get you up for 2023 and give you space to make a plan.More details to come. RSVP now.

RSVP HERE

2023 Meta Trends Workshop With Reddit's Matt Klein
2023-02-03 12:00 - 13:00 (America/New_York)
The 2023 Meta Trend Workshop: Reddit’s Matt Klein Shares 16 Meta Trends

Earlier this year, he went through over 45 trend reports, pulled them apart, organized the trends by color in a spreadsheet, and is now publishing the 16 meta trends he saw in the reports.

If you’re new to the term, a “meta trend” is just a big category of trends that seems to fit inside it a lot of other trends. And it happens through a meta-analysis of trend reports.

In this live session, Matt will share the 16 meta trends and we’ll quickly try to apply them to 16 brands.

This session will be a great way to catch up with the predictions of the year and it will get your mind cranking.

Your host will be Sweathead’s Mark Pollard (@markpollard).

RSVP HERE.

We look forward to playing trends with you

Masterclass: Andy Nairn's "Three Hours of Planning Superpowers"
2023-02-23 12:00 - 15:00 (America/New_York)
Make Your Strengths Your Superpowers

Andy Nairn who is the Co-founder of Lucky Generals will conduct this Sweathead Masterclass

Over 3 hours from 12pm to 3pm ET on Thursday, February 23, 2023, Andy will get you hands-on with your planning superpowers.

Buy tickets here

Sweathead Strategy Accelerator (March 2023)
2023-03-01 09:00 - 2023-03-30 12:00 (America/New_York)
The Sweathead Strategy Accelerator Awaken

your strategy giant.

It runs for 4 weeks from March 1, 2023 – March 30, 2023.

Live sessions are offered each Tuesday and Thursday at 9 am ET and 12 pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.

We’ll host open office hours in Week 3. You can bring your work to this.

We offer 30 seats for each session.

Accelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).

There will be assignments that will be due.

Assignments involve creating 3 versions of a Four Points framework, one strategy story, and one simple creative brief.

Certificates are provided upon completion – getting through the online lessons and submitting an assignment.

We’ll host the cohort in our Slack channel.

You’ll need to allocate 15-20 hours for this accelerator.

Buy tickets here.

Buy tickets here

Masterclass: Rodrigo Maroni's "How To Work A Problem"
2023-03-23 12:00 - 15:00 (America/New_York)
How To Work A Problem

Rodrigo Maroni, the Chief Strategy Officer of Wunderman Thompson in New York, will conduct this Sweathead Masterclass.

Over 3 hours from 12 pm to 3 pm ET on Thursday, March 23, 2023, Rodrigo will get you hands-on with planning superpowers.

Buy tickets here

WTEff - The Eff-ing Effectiveness Festival
2023-04-20 12:00 - 15:00 (America/New_York)
The Marketing Sciences Have A Brand Problem:

Y So Serious?

It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world.

In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners.

After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table.

What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.

WTEff: The Eff-ing Effectiveness Festival

With our inaugural effectiveness festival WTEff, we want to blow minds.

Our brief to the speakers: you have fifteen minutes to blow our minds with numbers.

We want to:

Bridge the gap between marketing academia and practitioners,

Elevate the voices of up-and-coming marketing minds,

Put the incredible research these minds are doing on display,

Inspire the next generation of strategists with this work, and

Make the whole thing just that little bit weird.

Find tickets here.

Members – $295

Non-members – $350

Masterclass: Mark Pollard's "How To Find A Strategy Voice"
2023-04-21 12:00 - 15:00 (America/New_York)
How To Find A Strategy Voice

Mark Pollard who is the CEO of Sweathead will conduct this Sweathead Masterclass

Over 3 hours from 12 pm to 3 pm ET on Friday, April 21, 2023, Mark will get you hands-on with planning superpowers.

Buy tickets here

Masterclass: Aisha Hakim's "The Art Of Deck-Making"
2023-05-17 12:00 - 15:00 (America/New_York)
The Art Of Deck-Making

Aisha Hakim who is the ACD, 72&Sunny will conduct Sweathead Masterclass

Over 3 hours from 12 pm to 3 pm ET on Wednesday, May 17, 2023, Aisha will get you hands-on with planning superpowers.

Buy tickets here

Bulgaria Masterclass: Mark Pollard's "Strategy Is Your Words"
2023-05-19 09:00 - 13:00 (America/Guayaquil)
Strategy Is Your Words

Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching his favorite masterclass in Sofia, Bulgaria, this May.

On May 18, Mark is going to poke some brains with a session at Digitalk. The session is called “A Swimming Lesson For Shallow Brands.”

In his Digitalk session, Mark will show you that most advertising is forgettable. In fact, according to research published by WARC, around 85% of advertising doesn’t even register a blip in the brain. And that’s a big problem—ignored brands struggle to stay afloat. Then we’ll look at how brands need to and how brands can swim in the deep end of the pool with a combination of hands-on exercises and mind-probing. There will be many swimming metaphors.

On May 18, Mark will do his first masterclass in Europe since 2019 because, you know, EVERYTHING THAT HAS HAPPENED.

Mark will be teaching his favorite things:

Insights–what they are and how to have them,

Ideas–linear thinking and lateral thinking,

Problems–why they matter and how to work them,

His Four Points framework (aka Los Quatros Pontos), and

How to write strategy.

This is Mark’s first time in Bulgaria. This is when and where he’ll be teaching:

Tickets to the masterclass in Bulgaria are only available through the Sweathead website.

Buy tickets here

Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words"
2023-06-05 09:00 - 13:00, 2023-06-07 09:00 - 13:00, 2023-06-09 09:00 - 13:00 (America/Guayaquil)
Strategy Is Your Words

Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.

Mark will be teaching his favorite things:

Insights–what they are and how to have them,

Ideas–linear thinking and lateral thinking,

Problems–why they matter and how to work them,

His Four Points framework (aka Los Quatros Pontos), and

How to write strategy.

This is Mark’s first time in Ecuador. This is when and where he’ll be teaching:

Cuenca–Monday, June 5, 2023

Guayaquil–Wednesday, June 7, 2023

Quito–Friday, June 9, 2023

We’re expecting a great turnout for this fun yet seriously educational event.

Tickets are available through Insights here.

Buy tickets here

The Sweathead Strategy Summer Camp
2023-07-10 08:00 - 2023-08-04 17:00 (America/New_York)
This summer, dive into the 4Cs with us

A 4-week live virtual camp for strategy noobs

Live sessions on Tues & Thurs from July 18 to August 10, 202312pm – 1pm (EDT/NYC)

If your subscription is annual and active at the time of the summer camp, you’ll receive registration details closer to the date.

RSVP to the Session

Everyone Wants To Talk About Barbie. So Let's.
2023-08-11 12:00 - 14:00 (America/New_York)
Everybody Wants To Talk About Barbie. So Let’s.

It’s happening on Friday, August 11, from 12pm to 2pm ET.

It’s online and it’s free.

RSVP HERE.

You’ll hear from the following beautiful minds:

1. Jenny ChangCreative Strategist, The LEGO GroupJenny will break Barbie down from a cultural point of view.

2. Moshe IsaacianFreelance StrategistMoshe will give us an overview of the behemoth marketing act that is Barbie.

3. Moey ShawashHead of Strategy & Planning, MENA, Beautiful DestinationsMoey will take us through the marketing of and perception towards Barbie in the Middle East.

4. Erika AndersonCo-Founder and Strategy Director at Shorter & Sharp Erika will lift the sparkly pink lid on the creative strategy behind Primark x Mattel’s global Barbie campaign.

5. Megan AverellFounder, The Insight InnIn a time where marketers are sunsetting the idea of overt brand purpose communications, what can Barbie tell us about a different way to create a vision that’s bigger than a brand?

Masterclass: Tahaab Rais's "The Award-Winning Strategy Mindset"
2023-09-08 12:00 - 15:00 (America/New_York)
The Award-Winning Strategy MindsetWork

Tahaab Rais who is MENAT CSO of Publicis Groupe will conduct this Sweathead Masterclass

Over 3 hours from 12pm to 3pm ET on Friday, September 08, 2023, Tahaab will get you hands-on with planning superpowers.

Tickets soon

Masterclass: Maria van Buskirk on Comms Planning
2023-09-17 12:00 - 15:00 (America/New_York)
Communications Planning

Maria van Buskirk who is the Head of Strategy at Mother’s media agency Media by Mother will conduct this Sweathead Masterclass

Over 3 hours from 12 pm to 3 pm ET on Sunday, September 17, 2023, Maria will get you hands-on with planning superpowers.

Tickets soon

The Sweathead Strategy Accelerator (October 2023)
2023-10-02 12:00 - 2023-10-27 13:00 (America/New_York)
The Sweathead Strategy Accelerator

Awaken your strategy giant.

It runs for 4 weeks from October 2, 2023 – October 27, 2023.

Live sessions are offered each Tuesday and Thursday at 12pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.

We’ll host open office hours in Week 3. You can bring your work to this.

We offer 30 seats to each session.

Accelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).

There’s an assignment.

The assignment involves creating 3 versions of a Four Points framework, one strategy story, and one simple creative brief.

Certificates are provided upon completion – getting through the online lessons and submitting an assignment.

We’ll host the cohort in our Slack channel.

You’ll need to allocate 15-20 hours for this accelerator.

Buy tickets here.

Peru Masterclass: Mark Pollard's "Strategy Is Your Words"
2023-10-24 14:30 - 18:30 (America/Guayaquil)
Strategy Is Your Words

Strategy Is Your Words

Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching a masterclass in Peru for Reinvention Masterclass this October.

Mark will be teaching his favorite things:

Insights–what they are and how to have them,

Ideas–linear thinking and lateral thinking,

Problems–why they matter and how to work them,

His Four Points framework (aka Los Quatros Pontos), and

How to write strategy.

This is Mark’s first time in Peru. This is when and where he’ll be teaching:

Lima, Hotel Hilton Miraflores–Tuesday, October 24, 2023, 14H30 to 18H30

We’re expecting a great turnout for this fun yet seriously educational event.

Tickets are available through Reinvention Masterclass here.

Buy tickets here

The Sweathead Do-Together
2023-11-08 12:00 - 2023-11-09 15:00 (America/New_York)
Mission: Irreplaceable

Wed Nov. 8 & Thurs Nov. 9, 12pm to 3pm ET.

We’re inviting our favorite advertising creators to help you survive the future. And we’ve asked them to bring a plus-one, someone they learn from or work with.

This is an online-only strategy conference. Videos of the sessions will be available for a limited time after the conference. Find out more here.

Make Your 2024 Personal Development Plan
2024-01-11 12:00 - 15:00 (America/New_York)
On Thursday, January 11, 2024, from 12pm to 1pm ET (New York time) Mark is holding a one-hour session for you to make a personal development plan for 2024.

This is available to all Sweathead members.

RSVP here.

London Strategy Masterclass with Mark Pollard
2024-02-01 04:00 - 09:30 (America/New_York)
Mark is bringing his favourite material to London on Thursday, February 1, 2024.

Join him in central London from 9am to 1.30pm and he’ll run you through over 10 exercises to help you sharpen your strategy instincts.

Find out more here.

Prague Strategy Masterclass with Mark Pollard
2024-06-24 13:00 - 17:00 (Europe/Prague)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in his main masterclass in Prague on June 24, 2024.

Find out more here.

Berlin Strategy Masterclass with Mark Pollard
2024-06-28 13:00 - 17:00 (Europe/Prague)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in his main masterclass in Berlin on June 28, 2024.

Find out more here.

Summer Camp: The Framework Frenzy, Session 1 (12pm)
2024-07-03 12:00 - 13:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-12pm/
« All Events

Summer Camp: The Framework Frenzy, Session 1 (12pm)
July 3, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 NEW LINK: Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Berlin Strategy Masterclass with Mark Pollard

Summer Camp: The Framework Frenzy, Session 1 (9pm)

Summer Camp: The Framework Frenzy, Session 1 (9pm)
2024-07-03 21:00 - 22:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-1-9pm/
« All Events

Summer Camp: The Framework Frenzy, Session 1 (9pm)
July 3, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 1 (12pm)

Summer Camp: The Framework Frenzy, Session 2 (12pm)

Summer Camp: The Framework Frenzy, Session 2 (12pm)
2024-07-10 12:00 - 13:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-2-12pm/
« All Events

Summer Camp: The Framework Frenzy, Session 2 (12pm)
July 10, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 1 (9pm)

Summer Camp: The Framework Frenzy, Session 2 (9pm)

Summer Camp: The Framework Frenzy, Session 2 (9pm)
2024-07-10 21:00 - 22:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-2-9pm/
« All Events

Summer Camp: The Framework Frenzy, Session 2 (9pm)
July 10, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 2 (12pm)

Summer Camp: The Framework Frenzy, Session 3 (12pm)

Summer Camp: The Framework Frenzy, Session 3 (12pm)
2024-07-17 12:00 - 13:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-3-12pm-2/
« All Events

Summer Camp: The Framework Frenzy, Session 3 (12pm)
July 17, 2024
@
12:00 pm
–
1:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 2 (9pm)

Summer Camp: The Framework Frenzy, Session 3 (9pm)

Summer Camp: The Framework Frenzy, Session 3 (9pm)
2024-07-17 21:00 - 22:30 (America/New_York) | https://strategyhome.sweathead.com/event/summer-camp-the-framework-frenzy-session-3-9pm/
« All Events

Summer Camp: The Framework Frenzy, Session 3 (9pm)
July 17, 2024
@
9:00 pm
–
10:30 pm
EDT

🤓 Click here to watch when we’re live

Add to calendar

Google Calendar

iCalendar

Outlook 365

Outlook Live

Sweathead members, join us every Wednesday throughout July, 2024, for a fast-paced workout.

Choose between two sessions: one at 12pm ET/NYC and one at 9pm ET/NYC. Or come to both.

We’ll go through the exercises of the week live.

We’ll share a recording back to the The Framework Frenzy class section on this website.

Share your work in the Sweathead Facebook Group

Don’t forget to pick up “Strategy Is Your Words”:

Summer Camp: The Framework Frenzy, Session 3 (12pm)

Summer Camp: The Framework Frenzy, Session 4 (12pm)
