BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sweathead - ECPv6.15.17.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Sweathead X-ORIGINAL-URL:https://strategyhome.sweathead.com X-WR-CALDESC:Events for Sweathead REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Guayaquil BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0500 TZNAME:-05 DTSTART:20220101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230917T120000 DTEND;TZID=America/New_York:20230917T150000 DTSTAMP:20260503T081140 CREATED:20230222T080815Z LAST-MODIFIED:20230621T070031Z UID:10000116-1694952000-1694962800@strategyhome.sweathead.com SUMMARY:Masterclass: Maria van Buskirk on Comms Planning DESCRIPTION:Communications Planning\n\n\n\n\nMaria van Buskirk who is the Head of Strategy at Mother’s media agency Media by Mother will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Sunday\, September 17\, 2023\, Maria will get you hands-on with planning superpowers.\n\n\n\n\n\nTickets soon URL:https://strategyhome.sweathead.com/event/maria-van-buskirk-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Maria-van-Buskirk-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230908T120000 DTEND;TZID=America/New_York:20230908T150000 DTSTAMP:20260503T081140 CREATED:20230221T131704Z LAST-MODIFIED:20230621T065948Z UID:10000115-1694174400-1694185200@strategyhome.sweathead.com SUMMARY:Masterclass: Tahaab Rais's "The Award-Winning Strategy Mindset" DESCRIPTION:The Award-Winning Strategy MindsetWork\n\n\n\n\nTahaab Rais who is MENAT CSO of Publicis Groupe will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12pm to 3pm ET on Friday\, September 08\, 2023\, Tahaab will get you hands-on with planning superpowers.\n\n\n\n\n\nTickets soon URL:https://strategyhome.sweathead.com/event/tahaab-rais-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Tahaab-Rais-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230811T120000 DTEND;TZID=America/New_York:20230811T140000 DTSTAMP:20260503T081140 CREATED:20230727T182017Z LAST-MODIFIED:20230727T184239Z UID:10000126-1691755200-1691762400@strategyhome.sweathead.com SUMMARY:Everyone Wants To Talk About Barbie. So Let's. DESCRIPTION:Everybody Wants To Talk About Barbie. So Let’s. \n\n\n\nIt’s happening on Friday\, August 11\, from 12pm to 2pm ET. \n\n\n\nIt’s online and it’s free. \n\n\n\nRSVP HERE. \n\n\n\nYou’ll hear from the following beautiful minds: \n\n\n\n1. Jenny ChangCreative Strategist\, The LEGO GroupJenny will break Barbie down from a cultural point of view. \n\n\n\n2. Moshe IsaacianFreelance StrategistMoshe will give us an overview of the behemoth marketing act that is Barbie. \n\n\n\n3. Moey ShawashHead of Strategy & Planning\, MENA\, Beautiful DestinationsMoey will take us through the marketing of and perception towards Barbie in the Middle East. \n\n\n\n4. Erika AndersonCo-Founder and Strategy Director at Shorter & Sharp Erika will lift the sparkly pink lid on the creative strategy behind Primark x Mattel’s global Barbie campaign. \n\n\n\n5. Megan AverellFounder\, The Insight InnIn a time where marketers are sunsetting the idea of overt brand purpose communications\, what can Barbie tell us about a different way to create a vision that’s bigger than a brand? URL:https://strategyhome.sweathead.com/event/lets-talk-barbie/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/07/Barbie-LinkedIn.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230710T080000 DTEND;TZID=America/New_York:20230804T170000 DTSTAMP:20260503T081140 CREATED:20230411T105134Z LAST-MODIFIED:20230530T145014Z UID:10000125-1688976000-1691168400@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Summer Camp DESCRIPTION:This summer\, dive into the 4Cs with us\n\n\n\n\n\n\n\n\n\n\n\nA 4-week live virtual camp for strategy noobs\n\n\n\nLive sessions on Tues & Thurs from July 18 to August 10\, 202312pm – 1pm (EDT/NYC)\n\n\n\n \n\n\n\n \n\n\n\nIf your subscription is annual and active at the time of the summer camp\, you’ll receive registration details closer to the date. \n\n\n\n \n\n\n\n\n\n\n\nRSVP to the Session URL:https://strategyhome.sweathead.com/event/summer-camp/ CATEGORIES:Summer Camp ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Is-this-For-you-Key-Visual.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230609T090000 DTEND;TZID=America/Guayaquil:20230609T130000 DTSTAMP:20260503T081140 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000120-1686301200-1686315600@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-09/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230607T090000 DTEND;TZID=America/Guayaquil:20230607T130000 DTSTAMP:20260503T081140 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000119-1686128400-1686142800@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-07/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230605T090000 DTEND;TZID=America/Guayaquil:20230605T130000 DTSTAMP:20260503T081140 CREATED:20230404T191144Z LAST-MODIFIED:20230404T191150Z UID:10000118-1685955600-1685970000@strategyhome.sweathead.com SUMMARY:Ecuador Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching three masterclasses in Ecuador for Insights. The masterclasses are happening as part of Insights’ masterclass series Reinvention.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Ecuador. This is when and where he’ll be teaching:\n\nCuenca–Monday\, June 5\, 2023\n\n\n\nGuayaquil–Wednesday\, June 7\, 2023\n\n\n\nQuito–Friday\, June 9\, 2023\n\n\n\n\n\nWe’re expecting a great turnout for this fun yet seriously educational event.\n\n\n\nTickets are available through Insights here.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/ecuador-masterclass-mark-pollards-strategy-is-your-words/2023-06-05/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/Ecuador-Insights-Reinvention-Key-Visual.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Guayaquil:20230519T090000 DTEND;TZID=America/Guayaquil:20230519T130000 DTSTAMP:20260503T081140 CREATED:20230404T192342Z LAST-MODIFIED:20230404T200512Z UID:10000124-1684486800-1684501200@strategyhome.sweathead.com SUMMARY:Bulgaria Masterclass: Mark Pollard's "Strategy Is Your Words" DESCRIPTION:Strategy Is Your Words\n\n\n\n\nMark Pollard\, CEO of Sweathead and author of the book “Strategy Is Your Words“\, is teaching his favorite masterclass in Sofia\, Bulgaria\, this May.\n\n\n\nOn May 18\, Mark is going to poke some brains with a session at Digitalk. The session is called “A Swimming Lesson For Shallow Brands.” \n\n\n\nIn his Digitalk session\, Mark will show you that most advertising is forgettable. In fact\, according to research published by WARC\, around 85% of advertising doesn’t even register a blip in the brain. And that’s a big problem—ignored brands struggle to stay afloat. Then we’ll look at how brands need to and how brands can swim in the deep end of the pool with a combination of hands-on exercises and mind-probing. There will be many swimming metaphors.\n\n\n\nOn May 18\, Mark will do his first masterclass in Europe since 2019 because\, you know\, EVERYTHING THAT HAS HAPPENED.\n\n\n\nMark will be teaching his favorite things:\n\nInsights–what they are and how to have them\,\n\n\n\nIdeas–linear thinking and lateral thinking\,\n\n\n\nProblems–why they matter and how to work them\, \n\n\n\nHis Four Points framework (aka Los Quatros Pontos)\, and \n\n\n\nHow to write strategy.\n\n\n\n\n\nThis is Mark’s first time in Bulgaria. This is when and where he’ll be teaching:\n\n\n\n\n\n\n\nTickets to the masterclass in Bulgaria are only available through the Sweathead website.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/bulgaria-masterclass-mark-pollards-strategy-is-your-words/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/04/mark-in-bulgaria.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230517T120000 DTEND;TZID=America/New_York:20230517T150000 DTSTAMP:20260503T081140 CREATED:20230221T131109Z LAST-MODIFIED:20230303T055936Z UID:10000114-1684324800-1684335600@strategyhome.sweathead.com SUMMARY:Masterclass: Aisha Hakim's "The Art Of Deck-Making" DESCRIPTION:The Art Of Deck-Making\n\n\n\n\nAisha Hakim who is the ACD\, 72&Sunny will conduct Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Wednesday\, May 17\, 2023\, Aisha will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/aisha-hakim-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Aisha-Hakim-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230421T120000 DTEND;TZID=America/New_York:20230421T150000 DTSTAMP:20260503T081140 CREATED:20230221T130253Z LAST-MODIFIED:20230303T055600Z UID:10000113-1682078400-1682089200@strategyhome.sweathead.com SUMMARY:Masterclass: Mark Pollard's "How To Find A Strategy Voice" DESCRIPTION:How To Find A Strategy Voice\n\n\n\n\nMark Pollard who is the CEO of Sweathead will conduct this Sweathead Masterclass\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Friday\, April 21\, 2023\, Mark will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/mark-pollard-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Mark-Pollard-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230420T120000 DTEND;TZID=America/New_York:20230420T150000 DTSTAMP:20260503T081140 CREATED:20221213T161727Z LAST-MODIFIED:20230130T061033Z UID:10000074-1681992000-1682002800@strategyhome.sweathead.com SUMMARY:WTEff - The Eff-ing Effectiveness Festival DESCRIPTION:The Marketing Sciences Have A Brand Problem:\n\n\n\nY So Serious?\n\n\n\n\n\n\n\n\nIt started as a spate then turned into an avalanche–over the past decade\, the marketing sciences have unleashed reams of data and principles into the marketing world.\n\n\n\nIn some parts of this world\, the academics involved with this unleashing are like pop stars. But in the USA\, there is still a massive gap between the marketing academia and the practitioners. \n\n\n\nAfter all\, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must\, the USA doesn’t care as long as you unfurl your money onto the table.\n\n\n\nWhat’s more\, when you pause to look at some of the unleashed data\, they’re mind-blowing yet so much of the marketing sciences conversation is formal\, dressed in suits\, and inaccessible to many.\n\n\n\n\nWTEff: The Eff-ing Effectiveness Festival\n\n\n\nWith our inaugural effectiveness festival WTEff\, we want to blow minds. \n\n\n\nOur brief to the speakers: you have fifteen minutes to blow our minds with numbers. \n\n\n\nWe want to: \n\n\n\n\nBridge the gap between marketing academia and practitioners\,\n\n\n\nElevate the voices of up-and-coming marketing minds\, \n\n\n\nPut the incredible research these minds are doing on display\,\n\n\n\nInspire the next generation of strategists with this work\, and\n\n\n\nMake the whole thing just that little bit weird.\n\n\n\n\n\n\n\n\n\n\nFind tickets here.\n\n\n\nMembers – $295 \n\n\n\nNon-members – $350 URL:https://strategyhome.sweathead.com/event/wteff-the-eff-ing-effectiveness-festival/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/12/Event-Image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230323T120000 DTEND;TZID=America/New_York:20230323T150000 DTSTAMP:20260503T081140 CREATED:20230220T083826Z LAST-MODIFIED:20230303T055320Z UID:10000112-1679572800-1679583600@strategyhome.sweathead.com SUMMARY:Masterclass: Rodrigo Maroni's "How To Work A Problem" DESCRIPTION:How To Work A Problem\n\n\n\n\nRodrigo Maroni\, the Chief Strategy Officer of Wunderman Thompson in New York\, will conduct this Sweathead Masterclass.\n\n\n\nOver 3 hours from 12 pm to 3 pm ET on Thursday\, March 23\, 2023\, Rodrigo will get you hands-on with planning superpowers.\n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/rodrigo-maroni-masterclass/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Rodrigo-Maroni-Featured-Social-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230301T090000 DTEND;TZID=America/New_York:20230330T120000 DTSTAMP:20260503T081140 CREATED:20230127T080945Z LAST-MODIFIED:20230221T115007Z UID:10000107-1677661200-1680177600@strategyhome.sweathead.com SUMMARY:Sweathead Strategy Accelerator (March 2023) DESCRIPTION:The Sweathead Strategy Accelerator Awaken\n\n\n\nyour strategy giant.\n\n\n\n\nIt runs for 4 weeks from March 1\, 2023 – March 30\, 2023.\n\n\n\nLive sessions are offered each Tuesday and Thursday at 9 am ET and 12 pm ET. You’ll attend 8 of them. You’ll commit to one of the times but you can change times on the day if you need to.\n\n\n\nWe’ll host open office hours in Week 3. You can bring your work to this.\n\n\n\nWe offer 30 seats for each session.\n\n\n\nAccelerator students get access to our premium videos – nicely edited and worthy of YouTube (but not on YouTube).\n\n\n\nThere will be assignments that will be due.\n\n\n\nAssignments involve creating 3 versions of a Four Points framework\, one strategy story\, and one simple creative brief.\n\n\n\nCertificates are provided upon completion – getting through the online lessons and submitting an assignment.\n\n\n\nWe’ll host the cohort in our Slack channel. \n\n\n\nYou’ll need to allocate 15-20 hours for this accelerator.\n\n\n\n\nBuy tickets here. \n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/sweathead-strategy-accelerator-march-2023-4/ CATEGORIES:Accelerator Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/Event-Accelerator.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230223T120000 DTEND;TZID=America/New_York:20230223T150000 DTSTAMP:20260503T081140 CREATED:20230215T120303Z LAST-MODIFIED:20230303T055747Z UID:10000109-1677153600-1677164400@strategyhome.sweathead.com SUMMARY:Masterclass: Andy Nairn's "Three Hours of Planning Superpowers" DESCRIPTION: \nMake Your Strengths Your Superpowers\n\nAndy Nairn who is the Co-founder of Lucky Generals will conduct this Sweathead Masterclass\n\nOver 3 hours from 12pm to 3pm ET on Thursday\, February 23\, 2023\, Andy will get you hands-on with your planning superpowers. \n\n\n\n\n\nBuy tickets here URL:https://strategyhome.sweathead.com/event/andy-nairn-masterclasses/ CATEGORIES:Masterclass ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/02/Andy-Nairn-Featured-Social.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230203T120000 DTEND;TZID=America/New_York:20230203T130000 DTSTAMP:20260503T081140 CREATED:20230125T154226Z LAST-MODIFIED:20230125T175907Z UID:10000105-1675425600-1675429200@strategyhome.sweathead.com SUMMARY:2023 Meta Trends Workshop With Reddit's Matt Klein DESCRIPTION:The 2023 Meta Trend Workshop: Reddit’s Matt Klein Shares 16 Meta Trends\n\n \n\n\n\n \n \n\n\n\n \n \n\n\n \nEarlier this year\, he went through over 45 trend reports\, pulled them apart\, organized the trends by color in a spreadsheet\, and is now publishing the 16 meta trends he saw in the reports. \n\n\n\n \n \n\n\n \n  \nIf you’re new to the term\, a “meta trend” is just a big category of trends that seems to fit inside it a lot of other trends. And it happens through a meta-analysis of trend reports. \n\n\n\n \n \n\n\n \n  \nIn this live session\, Matt will share the 16 meta trends and we’ll quickly try to apply them to 16 brands. \n\n\n\n \n \n\n\n \n  \nThis session will be a great way to catch up with the predictions of the year and it will get your mind cranking. \n\n\n\n \n \n\n\n \n  \nYour host will be Sweathead’s Mark Pollard (@markpollard). \n\n\n\n \n \n\n\n \n  \nRSVP HERE. \n\n\n\n \n \n\n\n \n  \nWe look forward to playing trends with you \n\n\n\n \n \n\n\n\n  \n  \n\n \n \n\n\n\n  \n  \n\n\n\n  \n  URL:https://strategyhome.sweathead.com/event/2023-meta-trend-workshop/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2023/01/meta-trends-matt-klein-ftrd.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230120T120000 DTEND;TZID=America/New_York:20230120T140000 DTSTAMP:20260503T081140 CREATED:20221213T160506Z LAST-MODIFIED:20230130T061952Z UID:10000084-1674216000-1674223200@strategyhome.sweathead.com SUMMARY:The Sweathead Get-Ahead 2023 DESCRIPTION:The Sweathead Get-Ahead \nThis year\, get seen. \nSweathead’s 5th Anniversary\n\nFriday\, January 20\, 2023\, 12pm to 2pm ET \n\nFree and open to everyone \n\nYou said this year would be different. \n\nTo celebrate Sweathead’s 5th anniversary to the day\, we’re hosting The Sweathead Get-Ahead.  \n\nIt’s an online event that will get you up for 2023 and give you space to make a plan.More details to come. RSVP now. \n \n RSVP HERE URL:https://strategyhome.sweathead.com/event/sweatheadgetahead/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/12/Event-Image-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221025T090000 DTEND;TZID=America/New_York:20221117T130000 DTSTAMP:20260503T081140 CREATED:20220808T213909Z LAST-MODIFIED:20220907T104605Z UID:10000103-1666688400-1668690000@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Accelerator\, Cohort 3 DESCRIPTION:The Sweathead Strategy Accelerator\nOctober 25 to November 17\, 2022\nJoin our next cohort this October for a 4-week accelerator. \n\nTwo live sessions per week – Tuesday and Thursday\,\nOver three hours of premium videos (YouTube-worthy) and quizzes\, and\nAn assignment with feedback and a certificate upon completion.\n\nAll designed to bring your strategy instincts to life.  \nLimited seats available now. URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-accelerator-cohort-3/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/Strategy-instincts-Feature-Image-2-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221018T120000 DTEND;TZID=America/New_York:20221020T150000 DTSTAMP:20260503T081140 CREATED:20220808T212311Z LAST-MODIFIED:20220907T072424Z UID:10000095-1666094400-1666278000@strategyhome.sweathead.com SUMMARY:The Sweathead Do-Together DESCRIPTION:The Sweathead Do-Together\nOctober 18-20\, 2022\nOur annual conference returns for its second year this October featuring the following: \n\nOver 15 revered speakers\nTen hours of conference\n30-minute workouts\nShort videos plus 22 minutes of live exercises\n\nWe’re also offering three masterclasses in behavioral economics\, communications planning\, and marketing effectiveness on the third day. \nFind out more. URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/The-Sweathead-Do-Together-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220811T120000 DTEND;TZID=America/New_York:20220811T120000 DTSTAMP:20260503T081140 CREATED:20220627T054424Z LAST-MODIFIED:20220721T120329Z UID:10000096-1660219200-1660219200@strategyhome.sweathead.com SUMMARY:Summer Camp Week 04: Saying Words DESCRIPTION:Live Session 4.\nSaying Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 4 Trainers\n \nTrainer\nRichard Huntington\nChief Strategy Officer\, Saatchi & Saatchi \nRichard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it. \n \nTrainer\nMarcelo Ferrarini\nSr. Manager\, Global Insights\,the LEGO Group \nMarcelo started his career at Interbrand\, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy\, Marcelo specialised in brand strategy\, consumer analytics\, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand\, and a multi-year roadmap to develop the Samsung brand globally. In 2020\, Marcelo joined his favourite brand in the world\, LEGO\, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 03 – Writing Words\n \n August 4 URL:https://strategyhome.sweathead.com/event/summer-camp-week-04/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220804T120000 DTEND;TZID=America/New_York:20220804T120000 DTSTAMP:20260503T081140 CREATED:20220627T052538Z LAST-MODIFIED:20220718T075525Z UID:10000097-1659614400-1659614400@strategyhome.sweathead.com SUMMARY:Summer Camp Week 03: Writing Words DESCRIPTION:Live Session 3.\nWriting Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 3 Trainers\n \nTrainer\nDr. Marcus Collins\nHead of Strategy\, Wieden+Kennedy New York \nDr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world\, he teaches at the Ross School of Business\, University of Michigan. \n \nTrainer\nClaire Strickett\nPlanning Director\,adam&eveDDB \nClaire is strategic planner who has planned for brands like Virgin Media\, Domino’s\, easyJet. She is a lateral thinker\, a cultural magpie\, and an unashamed fan of puns. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 04 – Say Your Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/week-03-write-your-words/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Featured-image-Writing-words-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220728T120000 DTEND;TZID=America/New_York:20220728T120000 DTSTAMP:20260503T081140 CREATED:20220624T121003Z LAST-MODIFIED:20220721T120224Z UID:10000098-1659009600-1659009600@strategyhome.sweathead.com SUMMARY:Summer Camp Week 02: Finding Words DESCRIPTION:Live Session 2.\nFinding Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 2 Trainers\n \nTrainer\nLindsey Wehking\n\nHead of Investigative Strategy\, Nonfiction Research \nLindsey is an investigative strategist who gleefully violates the norms of traditional research. \n \nTrainer\nNicole Druzhinsky\nFormer Senior Insights Analyst\, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit\, Nicole educated clients about their target audiences on the platform\, brought new advertisers on board through the power of insights\, reported on trends and cultural shifts across a variety of industries\, and did a lot more fun stuff. Presently\, she is on summer vacation — and in her free time\, she likes writing\, walking and listening to music\, and updating her Letterboxd watchlist\, and making to-do lists that will eventually be checked off. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 03 – Writing Words\n \n August 4\n \n \nWeek 04 – Saying Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/summer-camp-week-02/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220721T120000 DTEND;TZID=America/New_York:20220721T120000 DTSTAMP:20260503T081140 CREATED:20220624T085109Z LAST-MODIFIED:20220718T072439Z UID:10000099-1658404800-1658404800@strategyhome.sweathead.com SUMMARY:Summer Camp Week 01: Loving Words DESCRIPTION:Live Session 1.\nLoving Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 1 Trainers\n \nTrainer\nMark Pollard\nStrategy CEO\, Mighty Jungle | Sweathead Host \nMark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter\, EA Games\, Euronews\, and more. @markpollard \n \nAbout Trainer\nRakaa Taylor\nCreative Director | Strategist | Artist \nRakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator\, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa \n Check out rest of the sessions\n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 03 – Writing Words\n \n August 4\n \n \nWeek 04 – Saying Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/summer-camp-week-01/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-1-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220713T113000 DTEND;TZID=America/New_York:20220713T123000 DTSTAMP:20260503T081140 CREATED:20220524T184737Z LAST-MODIFIED:20220628T142721Z UID:10000101-1657711800-1657715400@strategyhome.sweathead.com SUMMARY:Freelancing Without Fear DESCRIPTION:Freelancing can smell like freedom but it can also reek of fear. \n\n\n\n“I can’t wait to be my own boss…but what if I can’t manage myself?” \n\n\n\n“I’m so excited about finding my own clients…but what if nobody wants to work with me?” “I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?” \n\n\n\nIn this podcast recording\, freelance strategist Lydia Taylor will host a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary. \n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/freelancing-without-fear/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-FreelancingWithoutFear.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220620T123000 DTEND;TZID=America/New_York:20220620T133000 DTSTAMP:20260503T081140 CREATED:20220525T172828Z LAST-MODIFIED:20220613T205539Z UID:10000100-1655728200-1655731800@strategyhome.sweathead.com SUMMARY:Invisible Genius - Four Black Strategists Discuss Life In Advertising DESCRIPTION:Hosted by Kevin Brockenbrough\, this panel will feature the stories of Kevin and three other black strategists working in advertising in the USA. \n\n\n\nThey’ll be discussing how they got into the industry\, the daily challenges they face in the industry\, and what makes them optimistic about continuing to work in advertising. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/invisible-genius-four-black-strategist-discuss-life-in-advertising/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-Invisible-Genius.jpg LOCATION:https://strategyhome.sweathead.com/event/invisible-genius-four-black-strategist-discuss-life-in-advertising/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220616T093000 DTEND;TZID=America/New_York:20220616T173000 DTSTAMP:20260503T081140 CREATED:20220523T115018Z LAST-MODIFIED:20220601T231609Z UID:10000085-1655371800-1655400600@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Workshop DESCRIPTION:On Thursday\, June 16\, 2022\, we’re hosting our first in-person public training session since the pandemic. \n\n\n\nIt’s happening in New York City at Caveat in the Lower East Side from 9.30am to 5.30pm. \n\n\n\nBring a brand you’re working on and you’ll leave with a simple creative brief and a brand-on-a-page document. \n\n\n\nYou’ll get lunch\, a prep call\, a follow-up call\, and the chance to meet other strategy minds. \n\n\n\nBuy a ticket here. \n\n\n\n\n\n\n\nLearn More\n\n\n\n\n\n \n\n\n\nThis is Caveat – cool\, huh? \n\n\n\n\n\nCaveat\, NYC\n\n\n\nCaveat\, NYC\n\n\n\nCaveat\, NYC URL:https://strategyhome.sweathead.com/event/strategyworkshop/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/The-Sweathead-Strategy-Workshop.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220608T123000 DTEND;TZID=America/New_York:20220608T133000 DTSTAMP:20260503T081140 CREATED:20220523T164119Z LAST-MODIFIED:20220530T144639Z UID:10000102-1654691400-1654695000@strategyhome.sweathead.com SUMMARY:Creative Bosses Give Strategists Feedback Live and In The Face DESCRIPTION:Leo Burnett’s Kieran Ots and Wunderman Thompson New York’s Jill Applebaum will give creative brief feedback from a creative boss’s perspective. Watch how they do it using Jocelyn Lai’s feedback framework from The Sweathead Do-Together (2021). \n\n\n\nIn this training experience we will: \n\n\n\nLearn the four different types of feedback \n\n\n\nLearn the two most effective types of feedback \n\n\n\nWatch seasoned experts deal with strategists and their work\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/creative-bosses-give-strategists-feedback-live-and-in-the-face/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-CreativeBossesFeedback.jpg LOCATION:https://strategyhome.sweathead.com/event/creative-bosses-give-strategists-feedback-live-and-in-the-face/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220602T123000 DTEND;TZID=America/New_York:20220602T133000 DTSTAMP:20260503T081140 CREATED:20220520T144540Z LAST-MODIFIED:20220526T161512Z UID:10000086-1654173000-1654176600@strategyhome.sweathead.com SUMMARY:Can Marketing Save The World? DESCRIPTION:Recently\, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that marketers and advertisers can affect large scale behavioral change while others say it can’t. \n\n\n\nIn this session\, we’ll hear differing points of view: 1. Can marketing change the world? \n\n\n\n2. If so\, how? \n\n\n\n3. If not\, why not? It will be a gentle and respectful debate but a debate nonetheless. \n\n\n\nHere are our guests: \n\n\n\nRadovan Andrej Grezo – Creative Director \n\n\n\nJulie Ng – Marketing and Business Consultant \n\n\n\nAnthea Foyer – Sector Development Officer \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/can-marketing-save-the-world/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-CanMarketingSaveTheWorld.jpg LOCATION:https://us02web.zoom.us/j/88582574231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220526T123000 DTEND;TZID=America/New_York:20220526T133000 DTSTAMP:20260503T081140 CREATED:20220418T163815Z LAST-MODIFIED:20220520T013757Z UID:10000087-1653568200-1653571800@strategyhome.sweathead.com SUMMARY:Managing A Strategy Team When Your Team Has More Career Options Than Ever DESCRIPTION:Within a matter of minutes\, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. \n\n\n\nAgencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration. \n\n\n\nAnd now many strategists realize they have more options than ever. \n\n\n\n But what’s a strategy boss to do? \n\n\n\nIn this live session\, we’ll ask: \n\n\n\n1. How have the kinds of job options changed? \n\n\n\n2. What’s attracting strategists to companies? \n\n\n\n3. What’s making strategists leave? \n\n\n\n4. And how are strategy bosses dealing with all of this? \n\n\n\nGuests: \n\n\n\nLee Maicon – CSONikita Walia – CEO and Founder of BlankSeth Gaffney – CSO\, PreacherBrinn Philips – Global Strategy and Director of DE&I\, Commonwealth McCann \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/managing-a-strategy-team-when-your-team-has-more-career-options-than-ever/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/04/04-websiteimage-sweathead-managingteam-v1.png LOCATION:https://us02web.zoom.us/j/88582574231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220519T123000 DTEND;TZID=America/New_York:20220519T133000 DTSTAMP:20260503T081140 CREATED:20220418T150051Z LAST-MODIFIED:20220614T184137Z UID:10000088-1652963400-1652967000@strategyhome.sweathead.com SUMMARY:Born For Strategy But Forced To Do Account Management DESCRIPTION:Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you’re simply doing multiple roles. Either way\, on your mind is this question: “How do I do strategy full-time?” \n\n\n\nThe transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem? \n\n\n\nIn this session\, we’ll speak with Kimberley Upton\, Head of Planning at Blue Chip (UK)\, Chirag Khushalani\, Creative Strategist at AKQA (UAE)\, and Alana Dwyer\, Strategic Planner at Goosebump (Ireland) and ask: \n\n\n\n1. How did you do it? \n\n\n\n2. How did you do it? \n\n\n\n3. How did you do it? \n\n\n\nAnd\, importantly\, what can someone else wanting to make the leap right now learn from how they did it. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/born-to-do-strategy/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/04/03-websiteimage-sweathead-bornforstrategy-v1.png LOCATION:https://us02web.zoom.us/j/83907607233 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220511T123000 DTEND;TZID=America/New_York:20220511T133000 DTSTAMP:20260503T081140 CREATED:20220417T135252Z LAST-MODIFIED:20220425T151706Z UID:10000089-1652272200-1652275800@strategyhome.sweathead.com SUMMARY:Strategy Under Pressure - Embrace The Flaw DESCRIPTION:Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the flaw” to do some strategy. We’ll give you 3 prompts and you’ll get 3 chances to flip the flaw into a f&*kyeah. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/strategy-under-pressure-embrace/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-underpressure-v1-1.png LOCATION:https://us02web.zoom.us/j/86928327805 END:VEVENT END:VCALENDAR