Sweathead

What Can Marketers Learn from Sydney Sweeney's "Great Jeans" Campaign?
2025-09-04 14:00 - 15:30 (America/New_York)
Everybody Wants To Talk About Sydney Sweeney’s “Great Jeans.” So Let’s.

Sydney Sweeney’s “Great Jeans/Genes” ad became 2025’s biggest cultural marketing controversy, sparking national debates about eugenics, politics, and brand strategy. We’re bringing together expert strategists to unpack what happened, why it mattered, and what it means for the future of advertising.

It’s happening on Thursday, September 4, from 2pm to 3:30pm ET.

It’s online and it’s free.

Register Here.

Storytelling & Creativity: Building Your Strategy Practice
2025-09-09 12:00 - 13:30 (America/New_York) | https://strategyhome.sweathead.com/event/storytelling-creativity-building-your-strategy-practice/
Unlock Your Creative Potential Through Unexpected Practices

Strategy isn’t just analytical, it’s creative. In this hands-on workshop, we’ll explore alternative creative practices that improve your thinking and your ability to tell stories that make your ideas stick.

Multi-Session Experience:

Songwriting and other writing as creative exercises

Daily storytelling practice techniques

2-4 different creative approaches with hands-on exercises for each

What Makes This Special:

Member-led content featuring your peers with unique creative backgrounds

Hands-on exercises for every technique—you’ll actually practice

Creative routines established from choosing your favorite daily practice

Perfect For:

Strategists who want to strengthen their creative and storytelling skills

Anyone curious about how creative practices can enhance analytical thinking

Those looking for ways to improve their storytelling & presentations

This event is exclusive to Sweathead Members

Click “Going” below to RSVP and get the link

Meet a Strategist Community Event: September
2025-09-25 13:00 - 14:00 (America/New_York) | https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-september/
CORRECTED ZOOM LINK: https://us02web.zoom.us/j/84580637047?pwd=[REDACTED]

Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you, from around the world, in small groups.

It’s free.

Click “Going” below to RSVP

This isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.

The "Problem behind the Problem" Workshop
2025-10-01 12:00 - 13:00 (America/New_York) | https://strategyhome.sweathead.com/event/the-problem-behind-the-problem-workshop-2/
Too many clients are afraid of the word “problem.” But the best briefs are built on the foundation of truly understanding the problem to solve. Often, getting to that problem reveals the entire strategy.

This hands-on workshop uses the key “Problem behind the Problem” exercise from Mark Pollard’s Four Points framework to help you dig deeper and uncover the real challenges worth solving. It’s 60 minutes of practice, building your strategy muscles.

How It Works:

Quick framework setup covering the “Dump a Problem” and “Why behind the Why” methods

Guided “why, why, why, why” sessions to show you the techniques

Small group breakouts where you practice with real-world problems

Group sharing and feedback to see how others approached the same challenge

What You’ll Walk Away With:

Fresh perspective on problems you thought you understood

A proven method for problem excavation you can use immediately

Practice with diagnosing the core problem

This event is exclusive to Sweathead Members

Click “Going” below to RSVP and get the link

Aisha Hakim Masterclass - "Selling The Most Important Idea Of Your Career: Building A Portfolio That Tells The Story Of You"
2025-10-16 12:00 - 14:00 (America/New_York) | https://strategyhome.sweathead.com/event/aisha-hakim-masterclass-selling-the-most-important-idea-of-your-career-building-a-portfolio-that-tells-the-story-of-you/
Join Aisha Hakim to learn how to work on what may be the most important output you make in your strategy career — your portfolio.

Aisha hosted a masterclass in 2024 about “The Art of Deck-Making” that was one of the most popular of the year. She’s an art director by trade and has published a viral deck about making decks called, funnily enough, “The Art of Deck-Making”. You can find Aisha on Twitter @aishamadeit.

The event is free for Sweathead Members.

Click “Going” below to RSVP and get the link to join.

Meet a Strategist Community Event: October
2025-10-17 12:00 - 13:00 (America/New_York) | https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-october/
Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you, from around the world, in small groups.

RSVP below. Click “Going” to RSVP.

This isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.

AI Show & Tell (October)
2025-10-30 13:00 - 14:00 (America/New_York) | https://strategyhome.sweathead.com/event/ai-show-tell-2/
Learn How Strategy Pros Actually Use AI (Not Just Theory)

Stop wondering what AI tools other strategists are using and start seeing their actual workflows in action. This isn’t another AI hype session—it is showing you strategists like you are actually using AI in their daily work.

What You’ll Experience:

3 presentations from real strategists in the community demonstrating their real AI workflows

Live tool demos featuring ChatGPT prompts, Claude integrations, and other specialized AI platforms

This is a live recording event for Sweathead’s new YouTube channel. If you want the full raw conversation and a chance to ask questions, join us.

Check out the replay of the August Show & Tell event to get a sample of what you’ll experience.

This is event is for Sweathead Members only.

Click “Going” below to RSVP and get the link

The Sweathead Do-Together: Day 1 - Chicago
2025-11-19 13:00 - 17:00 (America/Chicago)
Do you ever look around and wish you were doing better work?

Do you ever look around and wonder why it’s so difficult to do better work?

Do you ever then wonder if the people around you just don’t care enough?

Welcome to High Standards High, this year’s theme for the Sweathead Do-Together.

Get your tickets here.

As a Sweathead Member, you get the livestream for free.

Don’t miss out. Raise your standards.

Johannesburg Strategy Masterclass with Mark Pollard
2025-12-03 13:30 - 17:30 (Africa/Johannesburg)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Johannesburg on December 3, 2025.

Find out more here.

Nairobi Strategy Masterclass with Mark Pollard
2025-12-05 13:30 - 17:30 (Africa/Nairobi)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Nairobi on December 3, 2025.

Find out more here.

Lagos Strategy Masterclass with Mark Pollard
2025-12-08 13:30 - 17:30 (Africa/Lagos)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Lagos on December 8, 2025.

Find out more here.

Dubai Strategy Masterclass with Mark Pollard
2025-12-10 13:30 - 17:30 (Africa/Johannesburg)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Dubai on December 3, 2025.

Find out more here.

Meet a Strategist Community Event: December
2025-12-11 12:00 - 13:00 (America/New_York) | https://strategyhome.sweathead.com/event/meet-a-strategist-community-event-december/
Join fellow strategists from the Sweathead community for a one-hour virtual event designed to help you build meaningful connections. You’ll be able to talk to strategists like you, from around the world, in small groups.

It’s free.

Click “Going” below to RSVP

This isn’t just about expanding your network. This is about meeting people who share the same struggles and challenges.

Doha Strategy Masterclass with Mark Pollard
2025-12-11 13:30 - 17:30 (Europe/Moscow)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Doha on December 11, 2025.

Find out more here.

Riyadh Strategy Masterclass with Mark Pollard
2025-12-13 13:30 - 17:30 (Asia/Riyadh)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Riyadh on December 13, 2025.

Find out more here.

Jeddah Strategy Masterclass with Mark Pollard
2025-12-14 13:30 - 17:30 (Asia/Riyadh)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Jeddah on December 14, 2025.

Find out more here.

Cairo Strategy Masterclass with Mark Pollard
2025-12-16 13:30 - 17:30 (Africa/Cairo)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Cairo on December 16, 2025.

Find out more here.

Istanbul Strategy Masterclass with Mark Pollard
2025-12-18 13:30 - 17:30 (Europe/Moscow)
Spend four hours with Sweathead CEO and “Strategy Is Your Words” author Mark Pollard in person in Istanbul on December 18, 2025.

Find out more here.
