Sweathead

Summer Camp Week 04: Saying Words
2022-08-11 12:00 (America/New_York)
Live Session 4.
Saying Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 4 Trainers

Trainer
Richard Huntington
Chief Strategy Officer, Saatchi & Saatchi
Richard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it.

Trainer
Marcelo Ferrarini
Sr. Manager, Global Insights,the LEGO Group
Marcelo started his career at Interbrand, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy, Marcelo specialised in brand strategy, consumer analytics, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand, and a multi-year roadmap to develop the Samsung brand globally. In 2020, Marcelo joined his favourite brand in the world, LEGO, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Summer Camp Week 03: Writing Words
2022-08-04 12:00
Live Session 3.
Writing Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 3 Trainers

Trainer
Dr. Marcus Collins
Head of Strategy, Wieden+Kennedy New York
Dr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world, he teaches at the Ross School of Business, University of Michigan.

Trainer
Claire Strickett
Planning Director,adam&eveDDB
Claire is strategic planner who has planned for brands like Virgin Media, Domino’s, easyJet. She is a lateral thinker, a cultural magpie, and an unashamed fan of puns.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 02 – Finding Words

July 28

Week 04 – Say Your Words

August 11

Summer Camp Week 02: Finding Words
2022-07-28 12:00
Live Session 2.
Finding Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 2 Trainers

Trainer
Lindsey Wehking

Head of Investigative Strategy, Nonfiction Research
Lindsey is an investigative strategist who gleefully violates the norms of traditional research.

Trainer
Nicole Druzhinsky
Former Senior Insights Analyst, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit, Nicole educated clients about their target audiences on the platform, brought new advertisers on board through the power of insights, reported on trends and cultural shifts across a variety of industries, and did a lot more fun stuff. Presently, she is on summer vacation — and in her free time, she likes writing, walking and listening to music, and updating her Letterboxd watchlist, and making to-do lists that will eventually be checked off.
Check out rest of the sessions

Week 01 – Loving Words

July 21

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Summer Camp Week 01: Loving Words
2022-07-21 12:00
Live Session 1.
Loving Words
As part of our annual membership the Sweathead Strategy Summer Camp willFeature:
– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers
1. RSVP to the Session

2. Join us on Slack
Join our Slack channel from the same email address used for your RSVP. We’ll email you the link soon.
More About the Session

Live Session 1.
Loving Words
We’ll get you to fall back in love with words or, if you never fell out oflove with them we’ll point you at the words that work best.
Core (30 mins): Exploring the science behind memorable words
Conversations (30 mins): Understanding how words define culture for strategy thinkers

Session 1 Trainers

Trainer
Mark Pollard
Strategy CEO, Mighty Jungle | Sweathead Host
Mark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter, EA Games, Euronews, and more. @markpollard

About Trainer
Rakaa Taylor
Creative Director | Strategist | Artist
Rakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa
Check out rest of the sessions

Week 02 – Finding Words

July 28

Week 03 – Writing Words

August 4

Week 04 – Saying Words

August 11

Freelancing Without Fear
2022-07-13 11:30 - 12:30
Freelancing can smell like freedom but it can also reek of fear.

“I can’t wait to be my own boss…but what if I can’t manage myself?”

“I’m so excited about finding my own clients…but what if nobody wants to work with me?” “I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?”

In this podcast recording, freelance strategist Lydia Taylor will host a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary.

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Invisible Genius - Four Black Strategists Discuss Life In Advertising
2022-06-20 12:30 - 13:30 | https://strategyhome.sweathead.com/event/invisible-genius-four-black-strategist-discuss-life-in-advertising/
Hosted by Kevin Brockenbrough, this panel will feature the stories of Kevin and three other black strategists working in advertising in the USA.

They’ll be discussing how they got into the industry, the daily challenges they face in the industry, and what makes them optimistic about continuing to work in advertising.

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The Sweathead Strategy Workshop
2022-06-16 09:30 - 17:30
On Thursday, June 16, 2022, we’re hosting our first in-person public training session since the pandemic.

It’s happening in New York City at Caveat in the Lower East Side from 9.30am to 5.30pm.

Bring a brand you’re working on and you’ll leave with a simple creative brief and a brand-on-a-page document.

You’ll get lunch, a prep call, a follow-up call, and the chance to meet other strategy minds.

Buy a ticket here.

Learn More

This is Caveat – cool, huh?

Caveat, NYC

Caveat, NYC

Caveat, NYC

Creative Bosses Give Strategists Feedback Live and In The Face
2022-06-08 12:30 - 13:30 | https://strategyhome.sweathead.com/event/creative-bosses-give-strategists-feedback-live-and-in-the-face/
Leo Burnett’s Kieran Ots and Wunderman Thompson New York’s Jill Applebaum will give creative brief feedback from a creative boss’s perspective. Watch how they do it using Jocelyn Lai’s feedback framework from The Sweathead Do-Together (2021).

In this training experience we will:

Learn the four different types of feedback

Learn the two most effective types of feedback

Watch seasoned experts deal with strategists and their work

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Can Marketing Save The World?
2022-06-02 12:30 - 13:30 | https://us02web.zoom.us/j/88582574231
Recently, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that marketers and advertisers can affect large scale behavioral change while others say it can’t.

In this session, we’ll hear differing points of view: 1. Can marketing change the world?

2. If so, how?

3. If not, why not? It will be a gentle and respectful debate but a debate nonetheless.

Here are our guests:

Radovan Andrej Grezo – Creative Director

Julie Ng – Marketing and Business Consultant

Anthea Foyer – Sector Development Officer

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Managing A Strategy Team When Your Team Has More Career Options Than Ever
2022-05-26 12:30 - 13:30 | https://us02web.zoom.us/j/88582574231
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities.

Agencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration.

And now many strategists realize they have more options than ever.

But what’s a strategy boss to do?

In this live session, we’ll ask:

1. How have the kinds of job options changed?

2. What’s attracting strategists to companies?

3. What’s making strategists leave?

4. And how are strategy bosses dealing with all of this?

Guests:

Lee Maicon – CSONikita Walia – CEO and Founder of BlankSeth Gaffney – CSO, PreacherBrinn Philips – Global Strategy and Director of DE&I, Commonwealth McCann

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Born For Strategy But Forced To Do Account Management
2022-05-19 12:30 - 13:30 | https://us02web.zoom.us/j/83907607233
Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you’re simply doing multiple roles. Either way, on your mind is this question: “How do I do strategy full-time?”

The transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem?

In this session, we’ll speak with Kimberley Upton, Head of Planning at Blue Chip (UK), Chirag Khushalani, Creative Strategist at AKQA (UAE), and Alana Dwyer, Strategic Planner at Goosebump (Ireland) and ask:

1. How did you do it?

2. How did you do it?

3. How did you do it?

And, importantly, what can someone else wanting to make the leap right now learn from how they did it.

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Strategy Under Pressure - Embrace The Flaw
2022-05-11 12:30 - 13:30 | https://us02web.zoom.us/j/86928327805
Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the flaw” to do some strategy. We’ll give you 3 prompts and you’ll get 3 chances to flip the flaw into a f&*kyeah.

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The State Of Hiring Strategists Right Now
2022-04-27 12:30 - 13:30 | https://us02web.zoom.us/j/84740517782
Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn between their roles in the management team, winning new business, and helping their teams to develop.

The pandemic led to a lot of strategy job losses but, as soon as the economy came back on, it also led to high salaries and a battle for ever bigger titles. It also led to an interest in finding more diverse talent but confusion about where to look.

In this podcast panel recording, we’ll ask:

What challenges are strategy bosses facing when it comes to hiring?How are they trying to tackle the challenges?What’s actually working?

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Crossing Borders: Applying For Advertising Jobs in the US, UK or Canada
2022-04-20 09:00 - 10:00 | https://us02web.zoom.us/j/89967487955
As the world opens up, people are thinking about working abroad. So we’re inviting people who have either hired or gone through the whole journey of leaving their country for professional opportunities. We’ll be answering some questions through this panel discussion like:

What challenges do companies face when hiring foreigners?What cultural differences are there in the hiring process?How is the strategy job market different around the world?Do you need a portfolio?What resume format is useful?How do you stand out from a sea of applicants?

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Strategy Under Pressure
2022-04-14 20:00 - 21:00 | https://us02web.zoom.us/j/81052248665
Time is not on your side. In this training session, we’ll give you three prompts and you’ll get three chances to do The Four Points.

Are you ready for the challenge?

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Reverse That Strategy: Automotive Edition
2022-04-07 12:00 - 13:00 | https://us02web.zoom.us/j/86989473217
In this one-hour workout, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind each ad.

What problem are they trying to solve?What’s the strategy behind them?What are their distinctive assets?

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Was The Trip To The Super Bowl Worth It? Expedia & Vrbo's Marketers Weigh In.
2022-03-25 13:30 - 14:30 | https://us02web.zoom.us/j/83983865037
Travel brands Expedia and Vrbo made major plays at this year’s Super Bowl. In this discussion, Melissa Peace and Chandreyi Davis will take us through their campaigns. We’ll find out how the campaigns came to happen, whether they worked, and what the team learned from the experience.

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Write That Insight: Tourism Edition
2022-03-24 22:00 - 23:00 | https://us02web.zoom.us/j/88129712166
In this one-hour workout, we’ll look at ten tourism ads and identify the insights that bring them to life. You’ll practice writing them and then compare what you’ve written with other strategists.

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Sweathead Virtual Happy Hour (US/Canada)
2022-03-16 20:00 - 21:00 | https://us02web.zoom.us/j/88129712166
Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy.

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Sweathead Virtual Happy Hour (Asia)
2022-03-16 07:00 - 08:00 | https://us02web.zoom.us/j/88129712166
Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy.

This is one hour to destress and get to know other people in the same industry as you.

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Developing A Plan for Self-Development - Take 2
2022-03-10 09:00 - 10:00 | https://us02web.zoom.us/j/87922349597
It’s the beginning of the year and it’s time to think about what you want for yourself and your career in 2022. Mark Pollard will lead the workshop going through his template for self-development.

By the end of the hour, you should have your own version of your self-development plan.

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Define that Problem - Tourism Edition
2022-03-04 12:30 - 13:30 | https://us02web.zoom.us/j/83225602668
This 1-hour Sweathead workout is designed to make you think, analyze, and think so more. We will be burying our heads into Tourism ads and figuring out what exactly are they trying to solve.

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Developing A Plan for Self-Development
2022-02-18 12:30 - 13:30 | https://us02web.zoom.us/j/86535879371
It’s the beginning of the year and it’s time to think about what you want for yourself and your career in 2022. Mark Pollard will lead the workshop going through his template for self-development.

By the end of the hour, you should have your own version of your self-development plan.

Join the virtual event by visiting this page starting 15 minutes before the event start time. A Zoom link to the event will appear.

Join the Event! – Pwd = [REDACTED]

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Reverse That Strategy - Super Bowl Edition
2022-02-11 12:30 - 13:30 | https://us02web.zoom.us/j/85403656287
Join the Event Now

Join us for a free Membership event, this Friday, February 11 at 12:30 pm ET (New York).

In this session, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad.

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Interested in More Strategy?

Join the 7-week Sweathead Strategy Accelerator to help you and your strategy come alive.

Reverse That Strategy - Super Bowl Edition
2022-02-04 12:30 - 13:30 | https://strategyhome.sweathead.com/event/reverse-that-strategy/
In this session, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad.

Friday, February 4, 12.30pm ET (New York).

Add the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).Join the Zoom Event – (Password = [REDACTED]

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Trend or Foe? Which trends are worth our time this year and why. - A Live Podcast Recording
2022-01-28 12:30 - 13:30 | https://strategyhome.sweathead.com/event/trend-or-foe-a-live-podcast-recording/
Join the Zoom Event

Password for the Zoom = [REDACTED]

For the first time, join Sweathead for a (virtual) live podcast recording on Friday, January 28 at 12.30pm ET (New York).

Hayley Grant (VaynerMedia, New York), Chike Ume (Essence, Seattle), and Matt Klein (Reddit, New York) will share trends they believe we need to pay attention to. Mark Pollard (@markpollard) will encourage debate. And, if you join live, we’ll open to questions towards the end of the recording.

You can find Sweathead on iTunes and Spotify.

Add the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).Zoom Password =[REDACTED]

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Case Study - Template
2022-01-01 12:30 - 13:30 | https://us02web.zoom.us/j/85208142099
Here is the description, write it here. Also change the image on the left as well as the featured image.

Make sure to mark membership types to limit to members only.

RSVP button should correctly link to the correct Calendly embed (Workout).

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Confidence, Come To Me
2021-12-17 12:30 - 13:30
In Confidence, Come To Me, we’ll host a conversation about confidence and run through some exercises to come to grips with it.

RSVP here to receive the Zoom link.

Both x Insights & Confidence
2021-12-16 22:00 - 23:30
Mark Pollard will attempt to combine the content of Write that Insight and Confidence, Come to Me (without falling asleep, hopefully).

RSVP here to receive the Zoom link.

Sweathead Accelerator - Group Session 7
2021-12-16 13:00 - 14:00
