BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sweathead - ECPv6.15.17.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Sweathead X-ORIGINAL-URL:https://strategyhome.sweathead.com X-WR-CALDESC:Events for Sweathead REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20230120T120000 DTEND;TZID=America/New_York:20230120T140000 DTSTAMP:20260503T081138 CREATED:20221213T160506Z LAST-MODIFIED:20230130T061952Z UID:10000084-1674216000-1674223200@strategyhome.sweathead.com SUMMARY:The Sweathead Get-Ahead 2023 DESCRIPTION:The Sweathead Get-Ahead \nThis year\, get seen. \nSweathead’s 5th Anniversary\n\nFriday\, January 20\, 2023\, 12pm to 2pm ET \n\nFree and open to everyone \n\nYou said this year would be different. \n\nTo celebrate Sweathead’s 5th anniversary to the day\, we’re hosting The Sweathead Get-Ahead.  \n\nIt’s an online event that will get you up for 2023 and give you space to make a plan.More details to come. RSVP now. \n \n RSVP HERE URL:https://strategyhome.sweathead.com/event/sweatheadgetahead/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/12/Event-Image-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221025T090000 DTEND;TZID=America/New_York:20221117T130000 DTSTAMP:20260503T081138 CREATED:20220808T213909Z LAST-MODIFIED:20220907T104605Z UID:10000103-1666688400-1668690000@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Accelerator\, Cohort 3 DESCRIPTION:The Sweathead Strategy Accelerator\nOctober 25 to November 17\, 2022\nJoin our next cohort this October for a 4-week accelerator. \n\nTwo live sessions per week – Tuesday and Thursday\,\nOver three hours of premium videos (YouTube-worthy) and quizzes\, and\nAn assignment with feedback and a certificate upon completion.\n\nAll designed to bring your strategy instincts to life.  \nLimited seats available now. URL:https://strategyhome.sweathead.com/event/the-sweathead-strategy-accelerator-cohort-3/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/Strategy-instincts-Feature-Image-2-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221018T120000 DTEND;TZID=America/New_York:20221020T150000 DTSTAMP:20260503T081138 CREATED:20220808T212311Z LAST-MODIFIED:20220907T072424Z UID:10000095-1666094400-1666278000@strategyhome.sweathead.com SUMMARY:The Sweathead Do-Together DESCRIPTION:The Sweathead Do-Together\nOctober 18-20\, 2022\nOur annual conference returns for its second year this October featuring the following: \n\nOver 15 revered speakers\nTen hours of conference\n30-minute workouts\nShort videos plus 22 minutes of live exercises\n\nWe’re also offering three masterclasses in behavioral economics\, communications planning\, and marketing effectiveness on the third day. \nFind out more. URL:https://strategyhome.sweathead.com/event/the-sweathead-do-together/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/08/The-Sweathead-Do-Together-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220811T120000 DTEND;TZID=America/New_York:20220811T120000 DTSTAMP:20260503T081138 CREATED:20220627T054424Z LAST-MODIFIED:20220721T120329Z UID:10000096-1660219200-1660219200@strategyhome.sweathead.com SUMMARY:Summer Camp Week 04: Saying Words DESCRIPTION:Live Session 4.\nSaying Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 4 Trainers\n \nTrainer\nRichard Huntington\nChief Strategy Officer\, Saatchi & Saatchi \nRichard is a high octane brand strategist with 30 years of experience in the advertising industry. He specialises in brand strategy for complex organisations and their expression through compelling and convincing activity. And he bloody loves it. \n \nTrainer\nMarcelo Ferrarini\nSr. Manager\, Global Insights\,the LEGO Group \nMarcelo started his career at Interbrand\, going from an intern in the São Paulo office to an Associate Director in London office. 9 years at the consultancy\, Marcelo specialised in brand strategy\, consumer analytics\, brand valuation and marketing governance. His notable work is the creation and strategy development of the LATAM Airlines brand\, and a multi-year roadmap to develop the Samsung brand globally. In 2020\, Marcelo joined his favourite brand in the world\, LEGO\, heading up consumer & shopper insights for Western Europe and Emerging Markets. Marcelo holds a BA from FGV-EAESP in Management has a Mini MBA in Marketing. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 03 – Writing Words\n \n August 4 URL:https://strategyhome.sweathead.com/event/summer-camp-week-04/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220804T120000 DTEND;TZID=America/New_York:20220804T120000 DTSTAMP:20260503T081138 CREATED:20220627T052538Z LAST-MODIFIED:20220718T075525Z UID:10000097-1659614400-1659614400@strategyhome.sweathead.com SUMMARY:Summer Camp Week 03: Writing Words DESCRIPTION:Live Session 3.\nWriting Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 3 Trainers\n \nTrainer\nDr. Marcus Collins\nHead of Strategy\, Wieden+Kennedy New York \nDr. Marcus studies cultural contagion and meaning-making to help bridge the academic-practitioner gap for marketers. When he is not putting ideas in the world\, he teaches at the Ross School of Business\, University of Michigan. \n \nTrainer\nClaire Strickett\nPlanning Director\,adam&eveDDB \nClaire is strategic planner who has planned for brands like Virgin Media\, Domino’s\, easyJet. She is a lateral thinker\, a cultural magpie\, and an unashamed fan of puns. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 04 – Say Your Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/week-03-write-your-words/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Featured-image-Writing-words-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220728T120000 DTEND;TZID=America/New_York:20220728T120000 DTSTAMP:20260503T081138 CREATED:20220624T121003Z LAST-MODIFIED:20220721T120224Z UID:10000098-1659009600-1659009600@strategyhome.sweathead.com SUMMARY:Summer Camp Week 02: Finding Words DESCRIPTION:Live Session 2.\nFinding Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 2 Trainers\n \nTrainer\nLindsey Wehking\n\nHead of Investigative Strategy\, Nonfiction Research \nLindsey is an investigative strategist who gleefully violates the norms of traditional research. \n \nTrainer\nNicole Druzhinsky\nFormer Senior Insights Analyst\, RedditNicole graduated from F.I.T with a bachelor’s in Advertising & Marketing Communication. With her work at Reddit\, Nicole educated clients about their target audiences on the platform\, brought new advertisers on board through the power of insights\, reported on trends and cultural shifts across a variety of industries\, and did a lot more fun stuff. Presently\, she is on summer vacation — and in her free time\, she likes writing\, walking and listening to music\, and updating her Letterboxd watchlist\, and making to-do lists that will eventually be checked off. \n Check out rest of the sessions\n \nWeek 01 – Loving Words\n \n July 21\n \n \nWeek 03 – Writing Words\n \n August 4\n \n \nWeek 04 – Saying Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/summer-camp-week-02/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220721T120000 DTEND;TZID=America/New_York:20220721T120000 DTSTAMP:20260503T081138 CREATED:20220624T085109Z LAST-MODIFIED:20220718T072439Z UID:10000099-1658404800-1658404800@strategyhome.sweathead.com SUMMARY:Summer Camp Week 01: Loving Words DESCRIPTION:Live Session 1.\nLoving Words\nAs part of our annual membership the Sweathead Strategy Summer Camp willFeature:\n– 4 weeks– Live training with 8 teachers– Project work– Feedback from your peers\n 1. RSVP to the Session\n \n \n2. Join us on Slack\nJoin our Slack channel from the same email address used for your RSVP. We’ll email you the link soon. \n More About the Session\n \n \nLive Session 1. \nLoving Words\nWe’ll get you to fall back in love with words or\, if you never fell out oflove with them we’ll point you at the words that work best. \nCore (30 mins): Exploring the science behind memorable words \nConversations (30 mins): Understanding how words define culture for strategy thinkers \n \nSession 1 Trainers\n \nTrainer\nMark Pollard\nStrategy CEO\, Mighty Jungle | Sweathead Host \nMark runs Sweathead. He recently published “Strategy Is Your Words” and has trained teams at Twitter\, EA Games\, Euronews\, and more. @markpollard \n \nAbout Trainer\nRakaa Taylor\nCreative Director | Strategist | Artist \nRakaa is a well-rounded creative strategist and tactician. He is an experienced culture consultant and curator\, and co-founder of the Hip Hop group Dilated Peoples. @therealrakaa \n Check out rest of the sessions\n \nWeek 02 – Finding Words\n \n July 28\n \n \nWeek 03 – Writing Words\n \n August 4\n \n \nWeek 04 – Saying Words\n \n August 11 URL:https://strategyhome.sweathead.com/event/summer-camp-week-01/ CATEGORIES:Member Events,Summer Camp ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/06/Events-Featured-Image-1-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220713T113000 DTEND;TZID=America/New_York:20220713T123000 DTSTAMP:20260503T081138 CREATED:20220524T184737Z LAST-MODIFIED:20220628T142721Z UID:10000101-1657711800-1657715400@strategyhome.sweathead.com SUMMARY:Freelancing Without Fear DESCRIPTION:Freelancing can smell like freedom but it can also reek of fear. \n\n\n\n“I can’t wait to be my own boss…but what if I can’t manage myself?” \n\n\n\n“I’m so excited about finding my own clients…but what if nobody wants to work with me?” “I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?” \n\n\n\nIn this podcast recording\, freelance strategist Lydia Taylor will host a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary. \n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/freelancing-without-fear/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-FreelancingWithoutFear.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220620T123000 DTEND;TZID=America/New_York:20220620T133000 DTSTAMP:20260503T081138 CREATED:20220525T172828Z LAST-MODIFIED:20220613T205539Z UID:10000100-1655728200-1655731800@strategyhome.sweathead.com SUMMARY:Invisible Genius - Four Black Strategists Discuss Life In Advertising DESCRIPTION:Hosted by Kevin Brockenbrough\, this panel will feature the stories of Kevin and three other black strategists working in advertising in the USA. \n\n\n\nThey’ll be discussing how they got into the industry\, the daily challenges they face in the industry\, and what makes them optimistic about continuing to work in advertising. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/invisible-genius-four-black-strategist-discuss-life-in-advertising/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-Invisible-Genius.jpg LOCATION:https://strategyhome.sweathead.com/event/invisible-genius-four-black-strategist-discuss-life-in-advertising/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220616T093000 DTEND;TZID=America/New_York:20220616T173000 DTSTAMP:20260503T081138 CREATED:20220523T115018Z LAST-MODIFIED:20220601T231609Z UID:10000085-1655371800-1655400600@strategyhome.sweathead.com SUMMARY:The Sweathead Strategy Workshop DESCRIPTION:On Thursday\, June 16\, 2022\, we’re hosting our first in-person public training session since the pandemic. \n\n\n\nIt’s happening in New York City at Caveat in the Lower East Side from 9.30am to 5.30pm. \n\n\n\nBring a brand you’re working on and you’ll leave with a simple creative brief and a brand-on-a-page document. \n\n\n\nYou’ll get lunch\, a prep call\, a follow-up call\, and the chance to meet other strategy minds. \n\n\n\nBuy a ticket here. \n\n\n\n\n\n\n\nLearn More\n\n\n\n\n\n \n\n\n\nThis is Caveat – cool\, huh? \n\n\n\n\n\nCaveat\, NYC\n\n\n\nCaveat\, NYC\n\n\n\nCaveat\, NYC URL:https://strategyhome.sweathead.com/event/strategyworkshop/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/The-Sweathead-Strategy-Workshop.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220608T123000 DTEND;TZID=America/New_York:20220608T133000 DTSTAMP:20260503T081138 CREATED:20220523T164119Z LAST-MODIFIED:20220530T144639Z UID:10000102-1654691400-1654695000@strategyhome.sweathead.com SUMMARY:Creative Bosses Give Strategists Feedback Live and In The Face DESCRIPTION:Leo Burnett’s Kieran Ots and Wunderman Thompson New York’s Jill Applebaum will give creative brief feedback from a creative boss’s perspective. Watch how they do it using Jocelyn Lai’s feedback framework from The Sweathead Do-Together (2021). \n\n\n\nIn this training experience we will: \n\n\n\nLearn the four different types of feedback \n\n\n\nLearn the two most effective types of feedback \n\n\n\nWatch seasoned experts deal with strategists and their work\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/creative-bosses-give-strategists-feedback-live-and-in-the-face/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-CreativeBossesFeedback.jpg LOCATION:https://strategyhome.sweathead.com/event/creative-bosses-give-strategists-feedback-live-and-in-the-face/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220602T123000 DTEND;TZID=America/New_York:20220602T133000 DTSTAMP:20260503T081138 CREATED:20220520T144540Z LAST-MODIFIED:20220526T161512Z UID:10000086-1654173000-1654176600@strategyhome.sweathead.com SUMMARY:Can Marketing Save The World? DESCRIPTION:Recently\, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that marketers and advertisers can affect large scale behavioral change while others say it can’t. \n\n\n\nIn this session\, we’ll hear differing points of view: 1. Can marketing change the world? \n\n\n\n2. If so\, how? \n\n\n\n3. If not\, why not? It will be a gentle and respectful debate but a debate nonetheless. \n\n\n\nHere are our guests: \n\n\n\nRadovan Andrej Grezo – Creative Director \n\n\n\nJulie Ng – Marketing and Business Consultant \n\n\n\nAnthea Foyer – Sector Development Officer \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/can-marketing-save-the-world/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/05/Website-Event-Sweathead-CanMarketingSaveTheWorld.jpg LOCATION:https://us02web.zoom.us/j/88582574231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220526T123000 DTEND;TZID=America/New_York:20220526T133000 DTSTAMP:20260503T081138 CREATED:20220418T163815Z LAST-MODIFIED:20220520T013757Z UID:10000087-1653568200-1653571800@strategyhome.sweathead.com SUMMARY:Managing A Strategy Team When Your Team Has More Career Options Than Ever DESCRIPTION:Within a matter of minutes\, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. \n\n\n\nAgencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration. \n\n\n\nAnd now many strategists realize they have more options than ever. \n\n\n\n But what’s a strategy boss to do? \n\n\n\nIn this live session\, we’ll ask: \n\n\n\n1. How have the kinds of job options changed? \n\n\n\n2. What’s attracting strategists to companies? \n\n\n\n3. What’s making strategists leave? \n\n\n\n4. And how are strategy bosses dealing with all of this? \n\n\n\nGuests: \n\n\n\nLee Maicon – CSONikita Walia – CEO and Founder of BlankSeth Gaffney – CSO\, PreacherBrinn Philips – Global Strategy and Director of DE&I\, Commonwealth McCann \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/managing-a-strategy-team-when-your-team-has-more-career-options-than-ever/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/04/04-websiteimage-sweathead-managingteam-v1.png LOCATION:https://us02web.zoom.us/j/88582574231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220519T123000 DTEND;TZID=America/New_York:20220519T133000 DTSTAMP:20260503T081138 CREATED:20220418T150051Z LAST-MODIFIED:20220614T184137Z UID:10000088-1652963400-1652967000@strategyhome.sweathead.com SUMMARY:Born For Strategy But Forced To Do Account Management DESCRIPTION:Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you’re simply doing multiple roles. Either way\, on your mind is this question: “How do I do strategy full-time?” \n\n\n\nThe transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem? \n\n\n\nIn this session\, we’ll speak with Kimberley Upton\, Head of Planning at Blue Chip (UK)\, Chirag Khushalani\, Creative Strategist at AKQA (UAE)\, and Alana Dwyer\, Strategic Planner at Goosebump (Ireland) and ask: \n\n\n\n1. How did you do it? \n\n\n\n2. How did you do it? \n\n\n\n3. How did you do it? \n\n\n\nAnd\, importantly\, what can someone else wanting to make the leap right now learn from how they did it. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/born-to-do-strategy/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/04/03-websiteimage-sweathead-bornforstrategy-v1.png LOCATION:https://us02web.zoom.us/j/83907607233 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220511T123000 DTEND;TZID=America/New_York:20220511T133000 DTSTAMP:20260503T081138 CREATED:20220417T135252Z LAST-MODIFIED:20220425T151706Z UID:10000089-1652272200-1652275800@strategyhome.sweathead.com SUMMARY:Strategy Under Pressure - Embrace The Flaw DESCRIPTION:Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the flaw” to do some strategy. We’ll give you 3 prompts and you’ll get 3 chances to flip the flaw into a f&*kyeah. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/strategy-under-pressure-embrace/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-underpressure-v1-1.png LOCATION:https://us02web.zoom.us/j/86928327805 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220427T123000 DTEND;TZID=America/New_York:20220427T133000 DTSTAMP:20260503T081138 CREATED:20220330T155947Z LAST-MODIFIED:20220405T133350Z UID:10000090-1651062600-1651066200@strategyhome.sweathead.com SUMMARY:The State Of Hiring Strategists Right Now DESCRIPTION:Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn between their roles in the management team\, winning new business\, and helping their teams to develop. \n\n\n\nThe pandemic led to a lot of strategy job losses but\, as soon as the economy came back on\, it also led to high salaries and a battle for ever bigger titles. It also led to an interest in finding more diverse talent but confusion about where to look. \n\n\n\nIn this podcast panel recording\, we’ll ask: \n\n\n\nWhat challenges are strategy bosses facing when it comes to hiring?How are they trying to tackle the challenges?What’s actually working?\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/the-state-of-hiring-strategists-right-now/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-hiringstrategist-v1-2.png LOCATION:https://us02web.zoom.us/j/84740517782 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220420T090000 DTEND;TZID=America/New_York:20220420T100000 DTSTAMP:20260503T081138 CREATED:20220330T143254Z LAST-MODIFIED:20220418T155258Z UID:10000092-1650445200-1650448800@strategyhome.sweathead.com SUMMARY:Crossing Borders: Applying For Advertising Jobs in the US\, UK or Canada DESCRIPTION:As the world opens up\, people are thinking about working abroad. So we’re inviting people who have either hired or gone through the whole journey of leaving their country for professional opportunities. We’ll be answering some questions through this panel discussion like: \n\n\n\nWhat challenges do companies face when hiring foreigners?What cultural differences are there in the hiring process?How is the strategy job market different around the world?Do you need a portfolio?What resume format is useful?How do you stand out from a sea of applicants?\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/crossing-borders-applying-for-advertising-jobs-in-the-us-uk-or-canada/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-crossingborders-v1-1.png LOCATION:https://us02web.zoom.us/j/89967487955 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220414T200000 DTEND;TZID=America/New_York:20220414T210000 DTSTAMP:20260503T081138 CREATED:20220330T152909Z LAST-MODIFIED:20220405T160833Z UID:10000091-1649966400-1649970000@strategyhome.sweathead.com SUMMARY:Strategy Under Pressure DESCRIPTION:Time is not on your side. In this training session\, we’ll give you three prompts and you’ll get three chances to do The Four Points. \n\n\n\nAre you ready for the challenge? \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/strategy-under-pressure/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-underpressure-v1.png LOCATION:https://us02web.zoom.us/j/81052248665 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220407T120000 DTEND;TZID=America/New_York:20220407T130000 DTSTAMP:20260503T081138 CREATED:20220328T155428Z LAST-MODIFIED:20220405T133036Z UID:10000093-1649332800-1649336400@strategyhome.sweathead.com SUMMARY:Reverse That Strategy: Automotive Edition DESCRIPTION:In this one-hour workout\, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind each ad. \n\n\n\n \n\n\n\nWhat problem are they trying to solve?What’s the strategy behind them?What are their distinctive assets?\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/reverse-that-strategy-automotive-edition/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/04-ReverseThatStrategy-videocover-sweatheadsite-v1-1.jpg LOCATION:https://us02web.zoom.us/j/86989473217 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220325T133000 DTEND;TZID=America/New_York:20220325T143000 DTSTAMP:20260503T081138 CREATED:20220228T144204Z LAST-MODIFIED:20220323T113415Z UID:10000079-1648215000-1648218600@strategyhome.sweathead.com SUMMARY:Was The Trip To The Super Bowl Worth It? Expedia & Vrbo's Marketers Weigh In. DESCRIPTION:Travel brands Expedia and Vrbo made major plays at this year’s Super Bowl. In this discussion\, Melissa Peace and Chandreyi Davis will take us through their campaigns. We’ll find out how the campaigns came to happen\, whether they worked\, and what the team learned from the experience. \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/triptothesuperbowl/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/02/websiteimage-sweathead-superbowl-v1.jpg LOCATION:https://us02web.zoom.us/j/83983865037 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220324T220000 DTEND;TZID=America/New_York:20220324T230000 DTSTAMP:20260503T081138 CREATED:20220301T144713Z LAST-MODIFIED:20220301T161827Z UID:10000077-1648159200-1648162800@strategyhome.sweathead.com SUMMARY:Write That Insight: Tourism Edition DESCRIPTION:In this one-hour workout\, we’ll look at ten tourism ads and identify the insights that bring them to life. You’ll practice writing them and then compare what you’ve written with other strategists. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/write-that-insight-3/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/01-WriteThatInsight-videocover-sweatheadsite-v1.jpg LOCATION:https://us02web.zoom.us/j/88129712166 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220316T200000 DTEND;TZID=America/New_York:20220316T210000 DTSTAMP:20260503T081138 CREATED:20220301T151223Z LAST-MODIFIED:20220302T181952Z UID:10000075-1647460800-1647464400@strategyhome.sweathead.com SUMMARY:Sweathead Virtual Happy Hour (US/Canada) DESCRIPTION:Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/sweathead-virtual-happy-hour-us-canada/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-virtualhappyhour-v1.png LOCATION:https://us02web.zoom.us/j/88129712166 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220316T070000 DTEND;TZID=America/New_York:20220316T080000 DTSTAMP:20260503T081138 CREATED:20220301T150443Z LAST-MODIFIED:20220316T105719Z UID:10000076-1647414000-1647417600@strategyhome.sweathead.com SUMMARY:Sweathead Virtual Happy Hour (Asia) DESCRIPTION:Join strategists from around the world to build a network and exchange ideas and thoughts on recent learning experiences in the world of strategy. \n\n\n\nThis is one hour to destress and get to know other people in the same industry as you. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/virtual-happy-hour-asia/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-virtualhappyhour-v1.png LOCATION:https://us02web.zoom.us/j/88129712166 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220310T090000 DTEND;TZID=America/New_York:20220310T100000 DTSTAMP:20260503T081138 CREATED:20220301T142647Z LAST-MODIFIED:20220302T142846Z UID:10000078-1646902800-1646906400@strategyhome.sweathead.com SUMMARY:Developing A Plan for Self-Development - Take 2 DESCRIPTION:It’s the beginning of the year and it’s time to think about what you want for yourself and your career in 2022. Mark Pollard will lead the workshop going through his template for self-development. \n\n\n\nBy the end of the hour\, you should have your own version of your self-development plan. \n\n\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/developing-a-plan-for-self-development-take-2/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/png:https://strategyhome.sweathead.com/wp-content/uploads/2022/03/websiteimage-sweathead-selfdevelopmentplan-v1.png LOCATION:https://us02web.zoom.us/j/87922349597 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220304T123000 DTEND;TZID=America/New_York:20220304T133000 DTSTAMP:20260503T081138 CREATED:20220121T155247Z LAST-MODIFIED:20220304T171950Z UID:10000082-1646397000-1646400600@strategyhome.sweathead.com SUMMARY:Define that Problem - Tourism Edition DESCRIPTION:This 1-hour Sweathead workout is designed to make you think\, analyze\, and think so more. We will be burying our heads into Tourism ads and figuring out what exactly are they trying to solve. \n\n\n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/define-that-problem-tourism/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/03-DefineThatProblem-videocover-sweatheadsite-v1.jpg LOCATION:https://us02web.zoom.us/j/83225602668 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220218T123000 DTEND;TZID=America/New_York:20220218T133000 DTSTAMP:20260503T081138 CREATED:20220110T171957Z LAST-MODIFIED:20220218T171954Z UID:10000083-1645187400-1645191000@strategyhome.sweathead.com SUMMARY:Developing A Plan for Self-Development DESCRIPTION:It’s the beginning of the year and it’s time to think about what you want for yourself and your career in 2022. Mark Pollard will lead the workshop going through his template for self-development. \n\n\n\nBy the end of the hour\, you should have your own version of your self-development plan. \n\n\n\n\n\nJoin the virtual event by visiting this page starting 15 minutes before the event start time. A Zoom link to the event will appear. \n\n\n\nJoin the Event! – Pwd = Yk1BWFE4REVxZ0U4anhoZDJTV3RaZz09 \n\n\n\nNeed a reminder? Add to Your Calendar\n\n\n\n\nAdd to Google Calendar\n\n\n\nAdd to Outlook or iCal URL:https://strategyhome.sweathead.com/event/developing-a-plan-for-self-development/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/06-sweatheadworkshop-videocover-sweatheadsite-v1.jpg LOCATION:https://us02web.zoom.us/j/86535879371 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220211T123000 DTEND;TZID=America/New_York:20220211T133000 DTSTAMP:20260503T081138 CREATED:20220207T190759Z LAST-MODIFIED:20220211T170122Z UID:10000081-1644582600-1644586200@strategyhome.sweathead.com SUMMARY:Reverse That Strategy - Super Bowl Edition DESCRIPTION:Join the Event Now\n\n\n\n\n\n\n\n\nJoin us for a free Membership event\, this Friday\, February 11 at 12:30 pm ET (New York). \n\n\n\nIn this session\, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad. \n\n\n\n\nSignup for our Newsletter\n\n\n\n\n\n\nAdd the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).\n\n\n\nNeed a reminder? Add to Your Calendar\n\n\n\n\nAdd to Google Calendar\n\n\n\nAdd to Outlook or iCal\n\n\n\n\n\n\n\n\n\n\n\n\nInterested in More Strategy?\n\n\n\n\n\n\n\n\n\nJoin the 7-week Sweathead Strategy Accelerator to help you and your strategy come alive. URL:https://strategyhome.sweathead.com/event/reverse-that-strategy-super-bowl-edition-free/ CATEGORIES:Public Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/04-ReverseThatStrategy-videocover-sweatheadsite-v1.jpg LOCATION:https://us02web.zoom.us/j/85403656287 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220204T123000 DTEND;TZID=America/New_York:20220204T133000 DTSTAMP:20260503T081138 CREATED:20220107T230546Z LAST-MODIFIED:20220204T171213Z UID:10000066-1643977800-1643981400@strategyhome.sweathead.com SUMMARY:Reverse That Strategy - Super Bowl Edition DESCRIPTION:In this session\, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad. \n\n\n\n \n\n\n\nFriday\, February 4\, 12.30pm ET (New York). \n\n\n\n\n\nAdd the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).Join the Zoom Event – (Password = ZlArTDFqMWlSK3pJeW1VOGFzeE1kZz09)\n\n\n\nNeed a reminder? Add to Your Calendar\n\n\n\n\nAdd to Google Calendar\n\n\n\nAdd to Outlook or iCal URL:https://strategyhome.sweathead.com/event/reverse-that-strategy/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/04-ReverseThatStrategy-videocover-sweatheadsite-v1.jpg LOCATION:https://strategyhome.sweathead.com/event/reverse-that-strategy/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220128T123000 DTEND;TZID=America/New_York:20220128T133000 DTSTAMP:20260503T081138 CREATED:20220110T165458Z LAST-MODIFIED:20220128T174025Z UID:10000065-1643373000-1643376600@strategyhome.sweathead.com SUMMARY:Trend or Foe? Which trends are worth our time this year and why. - A Live Podcast Recording DESCRIPTION:Join the Zoom Event \n\n\n\nPassword for the Zoom = Q04wdlNQWHhlemFmYUsvR281LytSUT09 \n\n\n\nFor the first time\, join Sweathead for a (virtual) live podcast recording on Friday\, January 28 at 12.30pm ET (New York). \n\n\n\nHayley Grant (VaynerMedia\, New York)\, Chike Ume (Essence\, Seattle)\, and Matt Klein (Reddit\, New York) will share trends they believe we need to pay attention to. Mark Pollard (@markpollard) will encourage debate. And\, if you join live\, we’ll open to questions towards the end of the recording. \n\n\n\nYou can find Sweathead on iTunes and Spotify. \n\n\n\n\n\nAdd the event to your calendarJoin the virtual event from this page starting 15 minutes before the event start time (a link to Zoom will appear).Zoom Password =Q04wdlNQWHhlemFmYUsvR281LytSUT09\n\n\n\nNeed a reminder? Add to Your Calendar\n\n\n\n\nAdd to Google Calendar\n\n\n\nAdd to Outlook or iCal URL:https://strategyhome.sweathead.com/event/trend-or-foe-a-live-podcast-recording/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/05-sweatheadpanel-videocover-sweatheadsite-v1.jpg LOCATION:https://strategyhome.sweathead.com/event/trend-or-foe-a-live-podcast-recording/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220101T123000 DTEND;TZID=America/New_York:20220101T133000 DTSTAMP:20260503T081138 CREATED:20220218T205041Z LAST-MODIFIED:20220218T205050Z UID:10000080-1641040200-1641043800@strategyhome.sweathead.com SUMMARY:Case Study - Template DESCRIPTION:Here is the description\, write it here. Also change the image on the left as well as the featured image. \n\n\n\nMake sure to mark membership types to limit to members only. \n\n\n\nRSVP button should correctly link to the correct Calendly embed (Workout). \n\n\n\n\n\n\n\n\n\nRSVP URL:https://strategyhome.sweathead.com/event/case-study-template/ CATEGORIES:Member Events ATTACH;FMTTYPE=image/jpeg:https://strategyhome.sweathead.com/wp-content/uploads/2022/01/03-DefineThatProblem-videocover-sweatheadsite-v1.jpg LOCATION:https://us02web.zoom.us/j/85208142099 END:VEVENT END:VCALENDAR