The details at a glance:
*All times Eastern Standard Time/New York timezone.
Your final assignment will require you to respond to a marketing brief that we’ll give you. You’ll need to do a little research (not too much).
And you’ll be able to work on the assignment from Day 1.
I’ve worked in and around agencies since I was 19. I started out doing Internet things then I became an account planner at Leo Burnett in Sydney at 28.
I’m eleven years into New York. I’ve run strategy teams and departments here.
Companies like The Economist, Twitter, Euronews, Complex,
and many more have hired me
to do strategy with them.
But I also host the Sweathead podcast and community and I’ve taught strategy to thousands of people around the world.
This is most geared toward you if you have some kind of responsibility for strategy in your day job. You don’t need “strategy” or “strategist” in your job title.
You could be new to the industry or senior to it. You could be in an agency or work for a brand. You could be a marketer, a copywriter, a creative director, an account director, an agency leader, a researcher, or an account planner.
You might want to switch into a full-time strategy role or simply provide better strategic counsel to your brand/s.
Let’s say that putting aside 4-5 hours per week will work.
You could spend more time or you could skip a couple of things if you need to. Learning the concepts is one thing. It’s in the application of the concepts and in the small moments of group sessions that the learning happens.
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