WTEff – The Eff-ing Effectiveness Festival

The Marketing Sciences Have A Brand Problem:

Y So Serious?

• It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world.
• In some parts of this world, the academics involved with this unleashing are like pop stars. But in the USA, there is still a massive gap between the marketing academia and the practitioners. 
• After all, the USA is a land of pragmatic action and of placing bets without intellectualizing everything. Call it a “casino” if you must, the USA doesn’t care as long as you unfurl your money onto the table.
• What’s more, when you pause to look at some of the unleashed data, they’re mind-blowing yet so much of the marketing sciences conversation is formal, dressed in suits, and inaccessible to many.

WTEff: The Eff-ing Effectiveness Festival

With our inaugural effectiveness festival WTEff, we want to blow minds.

Our brief to the speakers: you have fifteen minutes to blow our minds with numbers.

We want to:

• Bridge the gap between marketing academia and practitioners,
• Elevate the voices of up-and-coming marketing minds, 
• Put the incredible research these minds are doing on display,
• Inspire the next generation of strategists with this work, and
• Make the whole thing just that little bit weird.