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WTEff – The Eff-ing Effectiveness Festival

April 20, 2023 @ 12:00 pm – 3:00 pm EDT The Marketing Sciences Have A Brand Problem: Y So Serious? It started as a spate then turned into an avalanche–over the past decade, the marketing sciences have unleashed reams of data and principles into the marketing world. In some parts of this world, the academics…
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