Strategy Is Your Words

• Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching his favorite masterclass in Sofia, Bulgaria, this May.
• On May 18, Mark is going to poke some brains with a session at Digitalk. The session is called “A Swimming Lesson For Shallow Brands.”
• In his Digitalk session, Mark will show you that most advertising is forgettable. In fact, according to research published by WARC, around 85% of advertising doesn’t even register a blip in the brain. And that’s a big problem—ignored brands struggle to stay afloat. Then we’ll look at how brands need to and how brands can swim in the deep end of the pool with a combination of hands-on exercises and mind-probing. There will be many swimming metaphors.
• On May 18, Mark will do his first masterclass in Europe since 2019 because, you know, EVERYTHING THAT HAS HAPPENED.
• Mark will be teaching his favorite things:
  • Insights–what they are and how to have them,
  • Ideas–linear thinking and lateral thinking,
  • Problems–why they matter and how to work them,
  • His Four Points framework (aka Los Quatros Pontos), and
  • How to write strategy.
• This is Mark’s first time in Bulgaria. This is when and where he’ll be teaching:
• Tickets to the masterclass in Bulgaria are only available through the Sweathead website.