Bulgaria Masterclass: Mark Pollard’s “Strategy Is Your Words”
May 19, 2023
@
9:00 am
–
1:00 pm Ecuador
Strategy Is Your Words
Mark Pollard, CEO of Sweathead and author of the book “Strategy Is Your Words“, is teaching his favorite masterclass in Sofia, Bulgaria, this May.
On May 18, Mark is going to poke some brains with a session at Digitalk. The session is called “A Swimming Lesson For Shallow Brands.”
In his Digitalk session, Mark will show you that most advertising is forgettable. In fact, according to research published by WARC, around 85% of advertising doesn’t even register a blip in the brain. And that’s a big problem—ignored brands struggle to stay afloat. Then we’ll look at how brands need to and how brands can swim in the deep end of the pool with a combination of hands-on exercises and mind-probing. There will be many swimming metaphors.
On May 18, Mark will do his first masterclass in Europe since 2019 because, you know, EVERYTHING THAT HAS HAPPENED.
Mark will be teaching his favorite things:
Insights–what they are and how to have them,
Ideas–linear thinking and lateral thinking,
Problems–why they matter and how to work them,
His Four Points framework (aka Los Quatros Pontos), and
How to write strategy.
This is Mark’s first time in Bulgaria. This is when and where he’ll be teaching:
