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Fundamentals Of Strategy
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Frame Of Mind, An Introduction
Welcome To Sweathead's Fundamentals Of Strategy1 Topic -
A Wrestle With Truth2 Topics
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Play Don't Run4 Topics
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IdeasIdeas3 Topics|1 Quiz
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Framework–The Four PointsIntro to Four Points1 Topic
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Problem4 Topics|1 Quiz
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Insights7 Topics|2 Quizzes
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Advantage4 Topics|1 Quiz
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Life & StrategyStrategy14 Topics|1 Quiz
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What Strategy Is
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What Strategy Is Not
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How to Know When Strategy Has Happened
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10 Ways to Write Strategy
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Strategy Statements
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Single Minded Propositions
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Brand Essence
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Purpose Statements
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CEO Announcements
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Vision and Mission Statements
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Strategy Stories
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Creative Briefs
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Strategy Shapes
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Press Release Headlines
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What Strategy Is
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Working with Teams2 Topics
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Case StudiesWorking with Yourself3 Topics
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Callebaut Chocolate2 Topics
Lesson 13 of 12
In Progress
Ideas
Before we can discuss strategy, we need to discuss ideas.
In this section, you’ll learn what ideas are, how ideas happen, and why ideas are tricky.
You’ll learn how to distinguish a lateral thought from a mere thought.
And, in learning this, you’ll be able to approach the chaos that is creativity with a little more structure.