Eff The Marketing Funnel – Esty Gorman

For years marketing plans have been built on the idea of this assembly line-like funnel where marketers can feel like they’ve got some kind of control over our behaviors from awareness to consideration all the way through to purchase.

But we’re not as linear and as rational as those nice charts & consultants often suggest.

We’re humans and we’re messy and our decision-making process is messy and it’s far from rational.