Lesson 1 of 0
In Progress
Your Effing Brain Is Stuck On Autopilot – Ella Jenkins
At any one time, our brains and our five senses are gathering up to 11 million bits of information, but we can only consciously process 40 bits. So, our brain has to work out what’s the most important information that it has to attend to and what else can be ignored.
So it might not be surprising then to find out that only 5% of our daily decisions are being made with us actually thinking about it. That means 95% our daily decisions are made with little to no conscious awareness.
SENIOR CONSULTANT, BEHAVIORAL SCIENCE, OGILVY, UK