Category: Strategy Shorts

Description: Most businesses measure performance wrong by focusing on absolute results instead of competitive position – growing 10% feels good until you realize the market grew 15% and you actually...

Description: Brands spend nearly $500 billion annually on digital advertising but rely on flawed “last-click attribution” that gives all credit to the final touchpoint before conversion, dramatically overvaluing bottom-funnel activities...

Description: Overcoming a performance plateau by developing a clear model showing how brand-building would create a future pool of customers for performance marketing to convert. By shifting to a 60%...

Description: A candid reminder not to settle for mediocrity, both for your own standards and for the clients who trust you with their work. The speaker reflects on the importance...

Description: Uncover the shocking truth that only 18% of creative award winners also win effectiveness awards. Learn the three creative commitments needed to bridge this gap: proper budget allocation, broad...

Description: Overcome the four myths that prevent marketers from running effective A/B tests. Learn why complexity, expensive software, big data requirements, and waste concerns are holding you back, plus get...

Description: Abandon the outdated marketing funnel and embrace the messy reality of how people actually make decisions. Learn why 65% of people can’t remember Super Bowl ads, how to plan...

Description: Discover why everything has meaning—even in pop culture moments dismissed as trivial—and how to read between the lines to uncover deeper insights. Learn practical ways to apply lateral thinking,...

Description: Understand why 95% of human decisions happen without conscious thought and how to leverage this for more effective marketing. Explore the two-system brain model, learn about cognitive biases that...

Description: Discover how modern advertising has lost its effectiveness by favoring left-brain performance tactics over right-brain brand building. Learn the neuroscience behind attention and memory, why current advertising fails to...