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Is Being A Goat Of Advertising The Only Way To Become A G.O.A.T. Of Advertising

How do get from being a goat to being the G.O.A.T

Ideas

Having A Career Crisis? – Rob Estreitinho

You Work In Advertising But You Have Doubts About Capitalism–Now What?Develop a working model on how to navigate a crisis in your career (or your li…

Get A Creative Leader To Listen To You – Ilana Bryant

7 Principles & tools that are helpful when trying to engage CCOs.

How To Win At Meetings – Agathe Guerrier

Win At Meetings By Making Everyone Feel They’ve Won. Principles and tips on how to make everyone (including yourself) have good meetings.A good meet…

How To Make Your Presentations Not-Boring – Victor Pineiro

Your Presentations Are Boring – Here’s How Screenplay Techniques Can HelpHow to apply screenplay techniques to make your presentations interesting…

Write Like A Copywriter – Vikki Ross

If The Best Copywriter Thinks Like A Strategist, Can The Best Strategist Write Like A Copywriter?Words make or break the story. So learn how to make t…

How To Make Friends With Research – Colleen Berg

How to make your research more useful, fit the needs of the brand, and engage the right folks with the process.When it comes to research, the famous s…

Insights Fuel Emotional Advertising – Dr. Kasey Windels

You Know Emotional Advertising Is Important But Did You Know A Strong Insight Makes The Emotion Happen?How great insights help fuel brand-building emo…

10 Lessons From Effective Strategists – Fergus O’Carroll

10 Lessons From Some Of The World’s Most Effective StrategistsWhat common beliefs and behaviors can we pick up from great strategists?

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