Everyone Wants To Talk About Barbie. So Let’s.

Everybody Wants To Talk About Barbie. So Let’s.

It’s happening on Friday, August 11, from 12pm to 2pm ET.

It’s online and it’s free.

RSVP HERE.

You’ll hear from the following beautiful minds:

1. Jenny Chang
Creative Strategist, The LEGO Group
Jenny will break Barbie down from a cultural point of view.

2. Moshe Isaacian
Freelance Strategist
Moshe will give us an overview of the behemoth marketing act that is Barbie.

3. Moey Shawash
Head of Strategy & Planning, MENA, Beautiful Destinations
Moey will take us through the marketing of and perception towards Barbie in the Middle East.

4. Erika Anderson
Co-Founder and Strategy Director at Shorter & Sharp 
Erika will lift the sparkly pink lid on the creative strategy behind Primark x Mattel’s global Barbie campaign.

5. Megan Averell
Founder, The Insight Inn
In a time where marketers are sunsetting the idea of overt brand purpose communications, what can Barbie tell us about a different way to create a vision that’s bigger than a brand?