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Case Study – Template

In this workout, figure out the problem behind some of the world's most unique tourism ads.

Developing A Plan for Self-Development

It's the beginning of the year and it's time to think about what you want for yourself and your career in 2022. Mark Pollard will…

Write That Insight: Tourism Edition

In this one-hour workout, we'll look at ten tourism ads and identify the insights that bring them to life. You'll practice writing them and then…

Reverse That Strategy: Automotive Edition

In this one-hour workout, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind…

Strategy Under Pressure

Time is not on your side. In this training session, we'll give you three prompts and you'll get three chances to do The Four Points.…

The State Of Hiring Strategists Right Now

Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn…

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