Travel brands Expedia and Vrbo made major plays at this year's Super Bowl. In this discussion, their marketing team will take us through their campaigns. We'll find out how the campaigns came to happen, whether they worked, and what the team learned from the experience.
In this one-hour workout, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind…
Time is not on your side. In this training session, we'll give you three prompts and you'll get three chances to do The Four Points.…
As the world opens up, people are thinking about working abroad. So we’re inviting people who have either hired or gone through the whole journey…
Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn…
Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the…
Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're…
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies and…
Recently, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that…
Leo Burnett's Kieran Ots and Wunderman Thompson New York's Jill Applebaum will give creative brief feedback from a creative boss's perspective. Watch how they do…
On Thursday, June 16, 2022, we’re hosting our first in-person public training session since the pandemic.It’s happening in New York City at Caveat in the…
Hosted by Kevin Brockenbrough, this panel will feature the stories of Kevin and three other black strategists working in advertising in the USA. They'll be…
Signup to stay informed of what’s new with Sweathead
Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.
