Write That Insight: Tourism Edition
In this one-hour workout, we'll look at ten tourism ads and identify the insights that bring them to life. You'll practice writing them and then…
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Was The Trip To The Super Bowl Worth It? Expedia & Vrbo’s Marketers Weigh In.
Travel brands Expedia and Vrbo made major plays at this year's Super Bowl. In this discussion, their marketing team will take us through their campaigns. We'll find out how the campaigns came to happen, whether they worked, and what the team learned from the experience.
Reverse That Strategy: Automotive Edition
In this one-hour workout, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind…
Strategy Under Pressure
Time is not on your side. In this training session, we'll give you three prompts and you'll get three chances to do The Four Points.…
Crossing Borders: Applying For Advertising Jobs in the US, UK or Canada
As the world opens up, people are thinking about working abroad. So we’re inviting people who have either hired or gone through the whole journey…
The State Of Hiring Strategists Right Now
Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn…
Strategy Under Pressure – Embrace The Flaw
Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the…
Born For Strategy But Forced To Do Account Management
Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're…
Managing A Strategy Team When Your Team Has More Career Options Than Ever
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies and…
Can Marketing Save The World?
Recently, there was a debate in the Sweathead Facebook group about whether marketing can save the world. The sentiment was split with some saying that…
Creative Bosses Give Strategists Feedback Live and In The Face
Leo Burnett's Kieran Ots and Wunderman Thompson New York's Jill Applebaum will give creative brief feedback from a creative boss's perspective. Watch how they do…
The Sweathead Strategy Workshop
On Thursday, June 16, 2022, we’re hosting our first in-person public training session since the pandemic.It’s happening in New York City at Caveat in the…