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Derek Walker – The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy
Lesson
“Our fears have become self-fulfilling. We are losing clients not because of the things we feared but because we stopped delivering the services they need and wanted from us, but we were too afraid of what might happen if we actually did our job. And we lost them anyway.” – Derek Walker
Let’s look at what fear does in advertising.
Workshop
Click link to jump to workshop.
Why do we work from a place of fear? What are we afraid of? What do we feel we will lose? And how can you work knowing you will feel that anyway because the trick is not to be afraid. It’s how to manage that fear to do brave work.