Dr. Kasey Windels – You Know Emotional Advertising Is Important But Did You Know A Strong Insight Makes The Emotion Happen?
Lesson
We know emotional appeals create strong and lasting brand relationships, but we when we watch TV and go online, we rarely see these strong appeals. Why don’t we use these appeals more often? Let’s find out
Workshop
Click the above link to jump to the workshop.
“We are in the world, absorbing and consuming advertising messages. Sometimes we are distracted or tired or busy. Other times we are like zombies, staring at the screen. Through all of that, our body is taking in information through the senses and responding emotionally. It’s sending signals to the brain, which is giving it a positive, negative or indifferent marker. Those emotional messages, the ones where we get to know the characters over time, where we are told a good story, where we see and feel a positive response, are putting positive markers on those brands.” – Dr. Kasey Windels