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Fergus O’Carroll – 10 Lessons From Some Of The World’s Most Effective Strategists
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“Talking to great strategists has been both inspiring and reassuring to me.
Why inspiring?
Because so much great work is happening, work we never hear about, work that helps us better understand strategic territory and nuance. Work that can teach us lessons.
Why reassuring?
Because our profession, like most creative professions, is ill-defined and leaves many of us to feel we’re making it up as we go, or are being forced to do it a predetermined way. Talking with successful strategists helps us better see that this has become a far more complicated field than it needs to be.” – Fergus O’Carroll