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Natalie Kim – Why Old Advertising Agency Ways Don’t Work For Young Advertising Minds
Lesson
Calling all leaders,
How to create a space where young advertising minds can start their careers. There’s a thing or two (or eleven) that doesn’t work with the way agencies have been doing work through the years. And we’re welcoming minds into offices that are finally questioning it. So do we change? What goes out first? Let’s ask ourself some of these questions.
Workshop
Click on the link to jump to the workshop.
“It’s on agencies to work harder to make themselves places where young minds want to stay and grow. To think that we can just keep doing things the way that they’ve been done in the past — simply because that’s how it’s been done in the past — for an entirely new generation of talent goes against every principle of creativity and innovation this industry runs off.” – Natalie Kim