The Art of Leveraging Culture (without ruining it)

Modern social and digital have packed consumer attention with more content than ever, and trends help us gain the attention of audiences and ride the sweet wave of relevance. But, it’s not enough just to identify consumer trends. Trends are too trendy, everyone is out there predicting the future. Ultimately, everyone has the same access to the same information. We want to make more ‘Iceland’s introducing the Icelandverse’ and avoid making Fake Pepsi protests with Kendall Jenner. Or things that don’t get noticed at all.