Callebaut Chocolate – Intro
Learning Outcome: Practice your fundamentals with this case study.
Topic Category: Brainstorms
Strategy Work is Creative Work
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
The Product World
How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…
Insights are Survival
Another way to think about insights. Insights help us survive. This makes them serious work. But, while insights can make a serious impact, it’s not…
The “5 Whys” and the “Problem Behind the Problem”
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
Dump a Problem
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.
Problems are Worth Having
Understand how problems(and knowing what they are) can be a good thing. Problems help us sell, they captivate our brains, and they house solutions. Finding…
The Four Points Overview
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Not All Thoughts are Ideas
Knowing when you’ve had an idea. This class has one purpose – to challenge you to start seeing ideas as a type of thought but…
All Ideas Cross the Line
Understand the difference between an idea and a thought. To discuss strategy is to discuss ideas. So we need to understand the difference between ideas…