The Benefit Ladder
The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…
Topic Category: Campaign
Pyramid of Advantage
How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…
Advantage is Yours to Give
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…
How to Write an Insight
How can you write your insight so that others can understand it. Here are ten ways in which you can write an insight. Also, I…
Questions that Fetch Insights
Why you shouldn’t be afraid to ask questions & some questions you can ask. For some reason, in business, questions can appear weak. To not…
How Insights Happen
Hint: “research” isn’t enough of an answer. Knowing how insights happen & how to tell they’ve happened.
SWOT
Here’s how to actually use SWOT in your work. S.W.O.T. stands for Strength, Weaknesses, Opportunities, and Threats. It’s simple. Strengths and weaknesses are internal to…
Dump a Problem
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.
Problems are Worth Having
Understand how problems(and knowing what they are) can be a good thing. Problems help us sell, they captivate our brains, and they house solutions. Finding…
Strategy Shapes
The key to creating strategy shapes. Strategy shapes are useful. They help you condense your thinking into one page that you can carry around with…