Callebaut Chocolate – Intro
Learning Outcome: Practice your fundamentals with this case study.
Topic Category: Competency
Impostor Syndrome
Understanding imposter syndrome to navigate it. Dr Clance and Dr Imes identified the impostor phenomenon in the 1970s. In recent years, it’s found fame as…
Life Words
Some experienced words on what you’re in for.
Meaning is Yours to Make
Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…
How Other People Block Strategy
How to navigate your career in strategy. Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll…
Strategy Work is Creative Work
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
The Product World
How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…
The Benefit Ladder
The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…
Pyramid of Advantage
How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…
Advantage is Yours to Give
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…