How Insights Work
What do insights do. Insights do a lot of things. They help us to build relationships and to find common ground. They get us to…
Topic Category: I have been in strategy for a bit
Insights are Survival
Another way to think about insights. Insights help us survive. This makes them serious work. But, while insights can make a serious impact, it’s not…
The “5 Whys” and the “Problem Behind the Problem”
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
SWOT
Here’s how to actually use SWOT in your work. S.W.O.T. stands for Strength, Weaknesses, Opportunities, and Threats. It’s simple. Strengths and weaknesses are internal to…
Dump a Problem
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.
Problems are Worth Having
Understand how problems(and knowing what they are) can be a good thing. Problems help us sell, they captivate our brains, and they house solutions. Finding…
The Four Points Overview
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Press Release Headlines
Read this short excerpt from “Strategy Is Your Words”: Then do two things: 1. Write 10 captivating press release headlines for the strategy you wrote…
Strategy Shapes
The key to creating strategy shapes. Strategy shapes are useful. They help you condense your thinking into one page that you can carry around with…
Creative Briefs
The main things to remember about creative briefs are: 1. Do the thinking before you write a creative brief 2. Writing creative briefs can feel…