Callebaut Chocolate – Intro
Learning Outcome: Practice your fundamentals with this case study.
Learning Outcome: Practice your fundamentals with this case study.
Some experienced words on what you’re in for.
Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…
How to navigate your career in strategy. Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll…
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…
The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…
How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…
How can you write your insight so that others can understand it. Here are ten ways in which you can write an insight. Also, I…