What Strategy Is Not

Some clear examples on what strategy does not look like. All strategy careers encounter endless jargon and theory. They also meet many different ways of…

What Strategy Is

Strategy is an informed opinion about how to win. Tactics make it happen. You can use the words “strategy” and “tactics” in broad ways and…

Not All Thoughts are Ideas

Knowing when you’ve had an idea. This class has one purpose – to challenge you to start seeing ideas as a type of thought but…

All Ideas Cross the Line

Understand the difference between an idea and a thought. To discuss strategy is to discuss ideas. So we need to understand the difference between ideas…

Secret About Ideas

How should we think of an ‘idea’? You can use words however you’d like to use words. But when we cheapen words like “idea”, we…

Two Can Run That Game

What’s a game? We play games all the time. You’re playing several right now. And it helps to understand what games you’re playing so you…

You Run Too Much

Settle in because I’m going to take you to Italy. And then to other places. And I’m going to do this while poking at you.…

Truth Is Disobedient

Truth. What is it any more and does it even exist? The word “truth” is used a lot in advertising. One of the most popular…

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