Advantage is Yours to Give
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…
Topic Category: Managing Clients
Questions that Fetch Insights
Why you shouldn’t be afraid to ask questions & some questions you can ask. For some reason, in business, questions can appear weak. To not…
The “5 Whys” and the “Problem Behind the Problem”
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
Creative Briefs
The main things to remember about creative briefs are: 1. Do the thinking before you write a creative brief 2. Writing creative briefs can feel…