Impostor Syndrome

Understanding imposter syndrome to navigate it. Dr Clance and Dr Imes identified the impostor phenomenon in the 1970s.  In recent years, it’s found fame as…

Life Words

Some experienced words on what you’re in for.

Meaning is Yours to Make

Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…

How Other People Block Strategy

How to navigate your career in strategy. Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll…

The Product World

How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…

Brand Essence

What does a brand essence need to accomplish? Brand essences are a short set of words (often 1-3 words) that try to capture the heart…

10 Ways to Write Strategy

Learn 10 ways(kinds) of strategy you might be required to write. As we explore the various ways to express strategy, we’ll first look at how…

What Strategy Is Not

Some clear examples on what strategy does not look like. All strategy careers encounter endless jargon and theory. They also meet many different ways of…

What Strategy Is

Strategy is an informed opinion about how to win. Tactics make it happen. You can use the words “strategy” and “tactics” in broad ways and…

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