Impostor Syndrome
Understanding imposter syndrome to navigate it. Dr Clance and Dr Imes identified the impostor phenomenon in the 1970s. In recent years, it’s found fame as…
Understanding imposter syndrome to navigate it. Dr Clance and Dr Imes identified the impostor phenomenon in the 1970s. In recent years, it’s found fame as…
Some experienced words on what you’re in for.
Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…
How to navigate your career in strategy. Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll…
How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…
What does a brand essence need to accomplish? Brand essences are a short set of words (often 1-3 words) that try to capture the heart…
Learn 10 ways(kinds) of strategy you might be required to write. As we explore the various ways to express strategy, we’ll first look at how…
How to know when strategy has happened. As we start to develop our own ways of working and seeing how they work, we develop a…
Some clear examples on what strategy does not look like. All strategy careers encounter endless jargon and theory. They also meet many different ways of…
Strategy is an informed opinion about how to win. Tactics make it happen. You can use the words “strategy” and “tactics” in broad ways and…