Meaning is Yours to Make
Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…
Topic Category: Managing Your Mind
Strategy Work is Creative Work
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
How Insights Work
What do insights do. Insights do a lot of things. They help us to build relationships and to find common ground. They get us to…
Insights are Survival
Another way to think about insights. Insights help us survive. This makes them serious work. But, while insights can make a serious impact, it’s not…
The Four Points Overview
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Strategy Stories
How to write a strategy story. Strategy stories are one-page attempts to make your argument about what the brand needs to stand for based on…
Not All Thoughts are Ideas
Knowing when you’ve had an idea. This class has one purpose – to challenge you to start seeing ideas as a type of thought but…
All Ideas Cross the Line
Understand the difference between an idea and a thought. To discuss strategy is to discuss ideas. So we need to understand the difference between ideas…
Secret About Ideas
How should we think of an ‘idea’? You can use words however you’d like to use words. But when we cheapen words like “idea”, we…
Disobedient Truth Starts with ‘No’
“No” is a useful word when it comes to critical thinking. “No” will help you resist reality as it’s presented to you. This will help…