The Product World
How to better articulate the advantage of a brand/product. This is more a way of working than a framework. The Product World seeks to map…
Topic Category: Research
How Insights Happen
Hint: “research” isn’t enough of an answer. Knowing how insights happen & how to tell they’ve happened.
Defining Insights
Learn the working definition of an insight. So, let’s try to define the word “insight”. You can define it however you’d like to define it…
How Insights Work
What do insights do. Insights do a lot of things. They help us to build relationships and to find common ground. They get us to…
Insights are Survival
Another way to think about insights. Insights help us survive. This makes them serious work. But, while insights can make a serious impact, it’s not…
The “5 Whys” and the “Problem Behind the Problem”
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
Dump a Problem
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.
The Four Points Overview
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Secret About Ideas
How should we think of an ‘idea’? You can use words however you’d like to use words. But when we cheapen words like “idea”, we…
Truth Is Disobedient
Truth. What is it any more and does it even exist? The word “truth” is used a lot in advertising. One of the most popular…