The Benefit Ladder

The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…

Pyramid of Advantage

How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…

Advantage is Yours to Give

In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…

How to Write an Insight

How can you write your insight so that others can understand it. Here are ten ways in which you can write an insight. Also, I…

Questions that Fetch Insights

Why you shouldn’t be afraid to ask questions & some questions you can ask. For some reason, in business, questions can appear weak. To not…

How Insights Happen

Hint: “research” isn’t enough of an answer. Knowing how insights happen & how to tell they’ve happened.


Here’s how to actually use SWOT in your work. S.W.O.T. stands for Strength, Weaknesses, Opportunities, and Threats. It’s simple. Strengths and weaknesses are internal to…

Dump a Problem

Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.


Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.