Defining Insights
Learn the working definition of an insight. So, let’s try to define the word “insight”. You can define it however you’d like to define it…
Learn the working definition of an insight. So, let’s try to define the word “insight”. You can define it however you’d like to define it…
What do insights do. Insights do a lot of things. They help us to build relationships and to find common ground. They get us to…
Learn how to use ‘The 5 whys’ to get to the root cause of a problem. The techniques Dump-A-Problem and S.W.O.T. help us get our…
Here’s how to actually use SWOT in your work. S.W.O.T. stands for Strength, Weaknesses, Opportunities, and Threats. It’s simple. Strengths and weaknesses are internal to…
Learn a quick workshop activity to identify problems. Dump-A-Problem is simple. But there’s rhyme and reason to it.
Understand how problems(and knowing what they are) can be a good thing. Problems help us sell, they captivate our brains, and they house solutions. Finding…
Get an overview of the four points framework. Use this as a refresher. Finally, what you’ve been waiting for. The Four Points Framework. There’s a…
Read this short excerpt from “Strategy Is Your Words”: Then do two things: 1. Write 10 captivating press release headlines for the strategy you wrote…
The key to creating strategy shapes. Strategy shapes are useful. They help you condense your thinking into one page that you can carry around with…
The main things to remember about creative briefs are: 1. Do the thinking before you write a creative brief 2. Writing creative briefs can feel…