Lesson 1, Topic 1
In Progress

Build a Pyramid (of Advantage)

Think of three recent purchases you spent a few minutes or a few hours contemplating.

Apply this pyramid to them.

Aim to write 10-20 attributes in or near the pyramid for each purchase.

Then, in one sentence, explain the Advantage of the brand or product you bought.
Make the sentence compelling.
Write 3-5 versions of this sentence for each pyramid.

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