Lesson 1, Topic 1
In Progress

Build a Pyramid (of Advantage)

Think of three recent purchases you spent a few minutes or a few hours contemplating.

Apply this pyramid to them.

Aim to write 10-20 attributes in or near the pyramid for each purchase.

Then, in one sentence, explain the Advantage of the brand or product you bought.
Make the sentence compelling.
Write 3-5 versions of this sentence for each pyramid.


Signup to stay informed of what’s new with Sweathead

Log In

Request an Invoice

Need to request an invoice before purchase? Fill out this form and we’ll send an invoice to your email address.