Let’s Talk About Sydney Sweeney’s “Great Jeans”
American Eagle’s “Great Jeans” campaign had the world talking. Did the campaign deliberately stoke controversy? And what can marketers learn fro…
Topic: advertising
Digital Attribution Might Eff Your Brand
Description: Brands spend nearly $500 billion annually on digital advertising but rely on flawed “last-click attribution” that gives all credit to…
50 Examples of How Brands Are Using AI (+ AI Survey)
Description: A 2024 survey of 210 respondents on AI use in strategy and creativity, along with 50 categorized brand case studies showcasing different …
Getting Off the Performance Plateau
Description: Overcoming a performance plateau by developing a clear model showing how brand-building would create a future pool of customers for perfo…
Are Creative Award Winners Also Effective?
Description: Uncover the shocking truth that only 18% of creative award winners also win effectiveness awards. Learn the three creative commitments ne…
How the Advertising Brain Turned Sour.
Description: Discover how modern advertising has lost its effectiveness by favoring left-brain performance tactics over right-brain brand building. Le…
The Future Of The Advertising Industry Is In Our Hands
Description: Join the mission to fight four enemy groups destroying advertising: bland believers, competitor copiers, jargon junkies, and future faces…
Choose Your Fighter
Description: Discover how every brand needs a fighting style to cut through mediocrity and capture attention. Learn to pick the right fights, name you…
How Insights Fuel Emotional Advertising
Description: Discover why emotional advertising works and how strategists are the key to its success. Learn the neuroscience behind decision-making, e…