The Danger of Settling for Mediocre
Description: A candid reminder not to settle for mediocrity, both for your own standards and for the clients who trust you with their work. The speake…
Topic: client work
The Art of War (Against Mediocrity)
Description: Apply Sun Tzu’s Art of War principles to fight mediocrity in advertising. Learn when to pick your battles, how to love your enemies (di…
When Your Clients Nod Along To New” But Then Say “No”
Description: Transform client ‘nods’ into actual ‘goes’ with five proven strategies: leverage internal allies, create FOMO with competitive wo…
Your Presentations Are Boring – Here’s How Screenplay Techniques Can Help
Description: Transform boring strategy presentations using proven screenplay techniques and story structure. Learn how to create compelling hooks, dev…
The Advertising Industry is Running Scared
Description: A powerful call to overcome fear and speak truth in the advertising industry. Learn why fear of clients is destroying agencies, how to ma…
How To Win At Meetings
Description: Master the art of high-stakes meetings with proven techniques for creating consensus and driving progress. Learn negotiation principles, …
Get A Creative Leader To Listen To You
Description: Discover the secrets to engaging creative directors and getting your strategic ideas heard and respected. Learn how to become the busines…
10 Lessons From Effective Strategists
Description: Get insider insights from successful strategists who’ve created award-winning work. Learn why you don’t need all the answers, how con…