Let’s Talk About Sydney Sweeney’s “Great Jeans”
American Eagle’s “Great Jeans” campaign had the world talking. Did the campaign deliberately stoke controversy? And what can marketers learn fro…
Topic: communication
Decision making & being in the messy middle
Description: Abandon the outdated marketing funnel and embrace the messy reality of how people actually make decisions. Learn why 65% of people can’…
Sell Yourself, Sell Your Strategy
Description: Build your personal brand of trust using Edelman’s four pillars: ability, dependability, integrity, and purpose. Learn how each pillar …
When Your Clients Nod Along To New” But Then Say “No”
Description: Transform client ‘nods’ into actual ‘goes’ with five proven strategies: leverage internal allies, create FOMO with competitive wo…
Your Presentations Are Boring – Here’s How Screenplay Techniques Can Help
Description: Transform boring strategy presentations using proven screenplay techniques and story structure. Learn how to create compelling hooks, dev…
Old Advertising Agency Ways Don’t Work for Young Minds
Description: Uncover the five outdated agency practices driving away young talent and learn practical solutions to create more inclusive workplaces. G…
The Two Types Of Feedback That Can Break You Out Of A Career Loop
Description: Master the art of giving and receiving feedback that actually improves performance and breaks career loops. Learn the difference between …
Look For Insights As If You’re Looking For Jokes
Description: Learn how standup comedy techniques can make your strategic insights more powerful and memorable. Discover the surprising parallels betwe…
Write Like A Copywriter
Description: Learn copywriting principles that will make your strategic writing more clear, compelling, and persuasive. Discover how to swap corporate…
How To Win At Meetings
Description: Master the art of high-stakes meetings with proven techniques for creating consensus and driving progress. Learn negotiation principles, …