Share of Search, One Metric to Rule Them All
Description: Most businesses measure performance wrong by focusing on absolute results instead of competitive position – growing 10% feels good unti…
Topic: data
Digital Attribution Might Eff Your Brand
Description: Brands spend nearly $500 billion annually on digital advertising but rely on flawed “last-click attribution” that gives all credit to…
50 Examples of How Brands Are Using AI (+ AI Survey)
Description: A 2024 survey of 210 respondents on AI use in strategy and creativity, along with 50 categorized brand case studies showcasing different …
Are Creative Award Winners Also Effective?
Description: Uncover the shocking truth that only 18% of creative award winners also win effectiveness awards. Learn the three creative commitments ne…
Your A/B Testing Gets an F
Description: Overcome the four myths that prevent marketers from running effective A/B tests. Learn why complexity, expensive software, big data requi…
Understanding How Brands Grow
Description: Decode the fundamental patterns of brand growth using Byron Sharp’s proven framework. Learn why winning more customers beats chasing lo…
Time Gen Z spends on Tiktok
Description: Confront the mental health crisis facing Gen Z as social media creates a dangerous ‘black hole’ effect. Discover alarming statistics …