Share of Search, One Metric to Rule Them All
Description: Most businesses measure performance wrong by focusing on absolute results instead of competitive position – growing 10% feels good unti…
Topic: fundamentals
Are Creative Award Winners Also Effective?
Description: Uncover the shocking truth that only 18% of creative award winners also win effectiveness awards. Learn the three creative commitments ne…
Your A/B Testing Gets an F
Description: Overcome the four myths that prevent marketers from running effective A/B tests. Learn why complexity, expensive software, big data requi…
Decision making & being in the messy middle
Description: Abandon the outdated marketing funnel and embrace the messy reality of how people actually make decisions. Learn why 65% of people can’…
Your Brain is Stuck on Autopilot
Description: Understand why 95% of human decisions happen without conscious thought and how to leverage this for more effective marketing. Explore the…
How the Advertising Brain Turned Sour.
Description: Discover how modern advertising has lost its effectiveness by favoring left-brain performance tactics over right-brain brand building. Le…
Sell Yourself, Sell Your Strategy
Description: Build your personal brand of trust using Edelman’s four pillars: ability, dependability, integrity, and purpose. Learn how each pillar …
Understanding How Brands Grow
Description: Decode the fundamental patterns of brand growth using Byron Sharp’s proven framework. Learn why winning more customers beats chasing lo…
The Art of War (Against Mediocrity)
Description: Apply Sun Tzu’s Art of War principles to fight mediocrity in advertising. Learn when to pick your battles, how to love your enemies (di…
The Future Of The Advertising Industry Is In Our Hands
Description: Join the mission to fight four enemy groups destroying advertising: bland believers, competitor copiers, jargon junkies, and future faces…