Getting Off the Performance Plateau
Description: Overcoming a performance plateau by developing a clear model showing how brand-building would create a future pool of customers for perfo…
Topic: leadership
Sell Yourself, Sell Your Strategy
Description: Build your personal brand of trust using Edelman’s four pillars: ability, dependability, integrity, and purpose. Learn how each pillar …
The Art of War (Against Mediocrity)
Description: Apply Sun Tzu’s Art of War principles to fight mediocrity in advertising. Learn when to pick your battles, how to love your enemies (di…
The Future Of The Advertising Industry Is In Our Hands
Description: Join the mission to fight four enemy groups destroying advertising: bland believers, competitor copiers, jargon junkies, and future faces…
A Guide To Managing Your In-House Creative Team Better
Description: Transform your in-house creative team’s performance by understanding the three levels of creativity: individual, group, and organizatio…
Old Advertising Agency Ways Don’t Work for Young Minds
Description: Uncover the five outdated agency practices driving away young talent and learn practical solutions to create more inclusive workplaces. G…
The Advertising Industry is Running Scared
Description: A powerful call to overcome fear and speak truth in the advertising industry. Learn why fear of clients is destroying agencies, how to ma…
How To Win At Meetings
Description: Master the art of high-stakes meetings with proven techniques for creating consensus and driving progress. Learn negotiation principles, …
How to Keep Thinkers Safe in an Unsafe Industry
Description: Master the transition from strategist to strategy leader by creating a courageous culture where your team can thrive. Discover the three …
Get A Creative Leader To Listen To You
Description: Discover the secrets to engaging creative directors and getting your strategic ideas heard and respected. Learn how to become the busines…