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In this session, we will watch 10 ads from previous Super Bowls and work through what the strategy could have led to the final ad.…

It's the beginning of the year and it's time to think about what you want for yourself and your career in 2022. Mark Pollard will…

In this workout, figure out the problem behind some of the world's most unique tourism ads.

It's the beginning of the year and it's time to think about what you want for yourself and your career in 2022. Mark Pollard will…

In this one-hour workout, we'll look at ten tourism ads and identify the insights that bring them to life. You'll practice writing them and then…

In this one-hour workout, we will be looking at seven ads from the automotive industry and racking our brains to figure out the strategy behind…

Time is not on your side. In this training session, we'll give you three prompts and you'll get three chances to do The Four Points.…

As the world opens up, people are thinking about working abroad. So we’re inviting people who have either hired or gone through the whole journey…

Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn…

Time is not often on our side. We need to work with grace and sanity under pressure. We’ll be using the technique of “embracing the…

Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're…

Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies and…