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Building a Pyramid (of Advantage)

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Building a Pyramid (of Advantage)

Think of three recent purchases you spent a few minutes or a few hours contemplating.
Apply this pyramid to them. Aim to write 10-20 attributes in or near the pyramid for each purchase.
Then, in one sentence, explain the Advantage of the brand or product you bought. 
Make the sentence compelling. Write 3-5 versions of this sentence for each pyramid.

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