Callebaut Chocolate – Intro
Learning Outcome: Practice your fundamentals with this case study.
Topic Category: Strategy
Life Words
Some experienced words on what you’re in for.
Meaning is Yours to Make
Identifying what it means to do strategy. The strategy life is a constant rummage for meaning. “Is it this? Is it that? Is that thing…
How Other People Block Strategy
How to navigate your career in strategy. Not everybody with whom you’ll work will want you to succeed. This can be confusing. Over time, you’ll…
Strategy Work is Creative Work
One of the most important things to embrace is that strategy work is creative work. The challenge is creating a culture in which people don’t…
The Benefit Ladder
The Benefit Ladder is a classic tool to get you thinking about what matters to your audience. Often, we are too close to our brand…
Pyramid of Advantage
How to present what makes your brand unique. The Pyramid Of Advantage is a technique that helps us work out what our audience or customer…
Advantage is Yours to Give
In The Four Points Framework, we write the advantage as an idea – an argument – that connects to the theme we’re playing with in…
How to Write an Insight
How can you write your insight so that others can understand it. Here are ten ways in which you can write an insight. Also, I…
Questions that Fetch Insights
Why you shouldn’t be afraid to ask questions & some questions you can ask. For some reason, in business, questions can appear weak. To not…